VAN DUONG NGO

Email: duhocngheduc@jak.de
Linkedin: https://www.linkedin.com/in/van-duong-ngo-071586222/
Work Portfolio: https://github.com/ngovanduong96
A highly analytical, enthusiastic, and process-oriented data analyst with in-depth knowledge
and proven experience in data analysis. Graduated with a Master's degree in Management
with Business Analytics and highly skilled in business analytics with three years of hands-on
experience

SKILLS AND COMPETENCIES

Programming languages: R, Python
Database management: SQL, MySQL, SQL Server Management Studio
Application: Microsoft Office Excel, SPSS, data visualization and business intelligence tool - Tableau
Additional skills: Analytical skill, data mining skill, data presentation skill, effective teamwork and interpersonal skills

WORKING EXPERIENCE
Business Analyst, AD MOAT LIMITED. May 2022 – Jan 2024
Digital Marketing & Amazon Ads Agency Newcastle upon Tyne, United Kingdom
 Data Analysis and Reporting: Extract and analyze large datasets using tools like Excel, SQL and Python to derive
meaningful insights into sales performance, customer behavior, and marketing effectiveness. Create monthly and weekly
performance reports and dashboards (Tableau) to communicate key metrics and recommendations to stakeholders.
 Competitive and Brand Analysis: Monitor competitor activity and market trends on Amazon, providing actionable
insights to the marketing and product teams to maintain a competitive edge, resulting in a 15% increase in conversion rate
within 12 months.
 Keyword Research and Optimization: Conduct extensive keyword research to identify high-impact search terms and
ensure products are strategically positioned for relevant customer searches, leading to an average increase of 8% in Amazon
Best Sellers Rank each month.
 Amazon Campaign Management: Analyze campaign performance metrics such as click-through rates (CTR), conversion
rates, and Advertising Cost of Sales (ACoS) to identify optimization opportunities.
 Stakeholder management: Collaborate with cross-functional senior stakeholders including marketing, sales, and finance
to develop actionable strategies based on data-driven insights.

Marketing Analyst, JAPAN TAKAHANA Ltd. Jan 2019 – Dec 2019

Leading high-end household and kitchenware provider in Southeast Asia Hanoi, Vietnam
 Customer analysis: Analyzed current customer database and segment customers to improve the customer experience (CX),
identified cyclical patterns and trends to inform decision making. Successfully boosted brand sentiment and onsite rating
by 17% within 9 months.
 Digital marketing and eCommerce analysis: Conducted deep-dive analytics (using Excel), optimized online marketing
performance in terms of products’ visit volume, conversion rate and profit oneach purchase.
 Web analysis: Developed user journey and product sales analysis and cohort analysis to suggest multi-channel testing
strategies and optimize customer acquisition efficiency, which resulted in a continual 10% increase in monthly sales.
 Reporting and data visualization: Presented analytical findings through 50+ channels metrics and KPIs dashboards (using
Excel, Tableau, Power Point) with action-oriented recommendations that answer key business questions to key stakeholders.

EDUCATION
BOURNEMOUTH UNIVERSITY Bournemouth, United Kingdom
Master of Science - Management with Business Analytics. Jan 2020 - Sep 2021
Relevant Coursework: Business Intelligence, Performance Management, Business and Finance Analytics, Marketing
Strategies.
FOREIGN TRADE UNIVERSITY Hanoi, Vietnam
Bachelor’s Degree - International Economics Sep 2015 - Sep 2019
GPA: 3.44/4.0 (8.5/10.0 for thesis) | Scholarship list of excellence in Academic Performance (5% student received)
Relevant Coursework: Mathematics, Statistics, Econometrics, Corporate Finance, Analytical Methods, Research Methods.