Unleash the power of data, to

transform your organisation

COMPETING ON
BUSINESS ANALYTICS
NOVEMBER 19-21, 2018
HYDERABAD
 Competing on
Business Analytics
Unleash the As big data becomes more ubiquitous than ever,
power of data, to organisations are trying to cash in on the plethora of
information that the digital world has made available
transform your to them. From information about their customers and
organisation operational inefficiencies to trends worth leveraging for
innovation, the opportunity to utilise data is endless.
Therein lies the problem. Most organisations end up
being “data-rich” but “information and knowledge-poor”.
To harness the potential of their data, by strategically
aligning insights and business objectives, organisations
must first build the right toolset for data extraction and
analysis, relevant to today’s tech environment. With this
toolset, including thinking-frameworks and analytic
tools, businesses can use data analytics to build their
own competitive advantage.

The programme has given us great insights about skills and tools used to
predict scenarios based on structured and unstructured data.
- S ALAGANANTHAN, CLP INDIA PVT LTD
About the Programme
This programme enables professionals Professor Anitesh has an excellent grip on
to recognise the potential of everyday the subject and his ability to connect with
applications such as Social Media diverse participants is extremely good.
platforms, their business website,
Om Prakash Manchanda
online review platforms, RFID, Supply
Chief Executive Officer, Dr Lal Path Labs
Chain Management systems, ERPs, and
CRMs as gold mines for information.
Participants will discuss both the bigger
picture of the relationship between data
mining and cross-functional business
efficiencies; and they will familiarise
themselves with tools like SAS Enterprise
Miner/Text Miner, XLMiner, WEKA, and
social media listening tools such as
Trackur, NodeXL, and SentiStrength. This
programme blends qualitative thinking
with quantitative techniques.
Key Concepts Covered
Real-world data analytics and business
intelligence applications
Practical skills that Business Managers
Defining metrics to measure the link need to harness the power of analytics
between data and business strategies,
Analytics must be planned, problem and
value chains, growth and one’s competitive
process-driven, and they require sharp
advantage is a science. Analysing the
judgment abilities, to be handled well.
real-world implications of those
Business managers need these innate
connections, and how to translate insights
skills to best leverage data.
into actionable objectives is an art.
Through this programme, participants will
learn both the art and science of business
intelligence, to apply these in the real-
Learning Objectives
world.
• Strategic aspects and business value of
data analytics
Quantitative analysis
• Practical analytical and technical skills
Through the duration of this programme, that differentiates you in any modern
you will learn the fundamentals of enterprise
capturing data, validation, reduction
and analysis to extract insights and • Real-world data analytic applications
recommendations that are actionable. We • Metrics for assessing the effectiveness
will also discuss, in depth, techniques and of social media strategies
methods of classification, prediction, and
association. • Collecting, analysing, deriving insights
from social media chatter

Predicting business outcomes from • Techniques for sentiment analysis and

social media data some text analytics

Social Media listening and analytics tools
can help you build context around your
business’ online presence: how it’s received
by consumers, how they engage with the
brand, what they like or dislike about you.
Intelligence around consumer sentiments,
interactions and conversations across
platforms and audience demographics
are a goldmine for insights and signals for
business outcomes. This programme helps
you understand how to apply predictive
tools to the social media plane.
A key feature of this course is the use
of XLMiner (an Excel add-in) for data
analytics, NodeXL (an open-source
template for Microsoft Excel 2007 and
2010) for the analysis of social media
networks, Trackur and Python scripts
for collecting social mentions and
SentiStrength for sentiment analysis.
Who should attend? This programme is for you
if you’re a professional
The programme is designed for middle to who is already working in
Senior Managers with a minimum of 10 analytics, or if you have
years of experience. The participants would an analytical aptitude,
be spread across functions like Marketing, and want to leverage data
Operations, Supply Chain Management, for decision-making.
Finance, General Management, and other Those who need to use
areas in various industries. quantitative techniques
to arrive at most effective
decisions will find this
programme stimulating
and challenging.

Levels
MID | SENIOR LEADERSHIP

What you will learn

• Improving the decision-making process
(quality & relevance)

• Aligning insights and strategy

• Realising cost efficiency

• Improving competitiveness

• Producing a single, unified view of

enterprise information

• Synchronising financial and operational

strategy

• Effectively increasing revenue through data

• Sharing information with a wider audience

Key day-wise outcomes
Day 1
• Competitive advantage
through data analytics
• Breakout for case analysis
• Fundamentals of data
analytics (Part I)
• Fundamentals of data
analytics (Part II)
Day 2 Day 3
• Breakout sessions • Breakout sessions for
(Hands-on data analytic Text Analytics Project
projects)
• Social Media Analytics
• Text Analytics
• Presentations of Text
• Team Presentations of Analytics Project
Data Analytics Project
Faculty
Anitesh Barua is a visiting professor at
ISB. He is the William F. Wright Centennial
Professor of Information Technology,
Stevens Piper Foundation Professor,
Distinguished Teaching Professor, Director
of the MBA Information Management
programme, and Associate Director of
the Centre for Research in Electronic
Commerce at the McCombs School of
Business, the University of Texas.

His research and teaching interests

include measuring business-value
of information technology, analysing
strategic information technology
investments, enterprise modelling using
information economics, and economics of
software development and maintenance.

Programme Details
November 19 (9.00 am) - 21 (5.00 pm), 2018 - ISB Hyderabad

INR 1,20,000 plus GST @ 18%

Fee includes food and accommodation at the ISB campus
or at an equivalent facility based on availability.
 How to apply
Download the application form at www.isb.edu/cee/apply and follow the mailing
instructions mentioned therein (or)
Write to us at execed@isb.edu (or)
Call us on +91 40 2300 7041/42
For further information about the programme, visit www.isb.edu/cee/COBA

Indian School of Business, Hyderabad | Mohali

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Gachibowli, Hyderabad - 500 111, Telangana, India.

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