TROUVÉ ALIX

 EXPERIENCE
Social Media Executive Feb 2020 – Jun 2022

 CONTACT M-Brain

Adderss  Introduced a comprehensive social media strategy aimed at achieving

the company's brand awareness and acquisition goals.
Ahjokatu 3-5, 40320  Led and managed all social media activities across various platforms,
Jyväskylä, Finland including Facebook, Twitter, Instagram, Pinterest, YouTube, and
Phone Google+.
 Successfully introduced White Stuff's social media presence into the
+358 901172834 German market to support the company's expansion efforts.
Email  Established and led an in-house team dedicated to social media,
Alixtrouve@gmail.com including English and German copywriters, a graphic designer, and a
team of social customer care agents.
 Oversaw the creation and execution of the social media content
calendar, ensuring timely and relevant content.
 EDUCATION
 Managed all aspects of paid social media campaigns, from strategy
Communication Studies development to ad setup and performance reporting.
 Collaborated closely with external agencies and internal stakeholders to
2016 – 2020
deliver integrated marketing campaigns.
Aalto University
Social Media & PR Executive Oct 2022 – Now
GPA 3.4 / 4.0
Kantar Media
 Oversaw social media campaigns across various channels, including UK
 SKILL and international platforms.
 Assisted the senior marketing team in developing strategies and content
Data Analysis
plans.
Research  Created weekly performance reports tracking key performance
indicators (KPIs) using analytics tools.
Statistical Analysis
 Led the process of developing engaging content from initial briefing to
Content Analysis final completion.
Digital Analytics  Incorporated social media activities into broader marketing functions to
ensure alignment.
Media Monitoring  Designed, executed, and monitored the progress of seasonal marketing
campaigns.