Social Media Marketing Proposal

INTRODUCTION

Gone are the days when using social media for business was optional. Today almost every
company is using social media to market their products or services. If you're not, maybe you
have not yet seen the benefits and importance of putting your business on the social media
platform.

Popular social media platforms like Facebook and Instagram have become marketing giants,
giving businesses an effective way to engage with customers, but most importantly a costless
way to reach them. Here are some of the benefits of social media marketing:

Social media posts can be used to drive targeted traffic.

Using social media for business boosts your site's SEO.

If you're doing it right, social media will lead to real relationship building.

Users are receptive to your messages.

Social media ads allow targeting and retargeting.

Social media can help you get noticed at events, and even generate earned media coverage.

You can respond to problems immediately.

A strong social media presence builds brand loyalty.

PROFILE

Since we began in [JANUARY 2010], we have continued to learn and refine our process as the
industry evolves. Along the way we developed advanced quality control and reporting, internal
and external continuing education for our staff and a cutting edge content development and
marketing team.

With over [agency.employee.number] dedicated employees, [agency.name] has amongst the

largest pool of Internet marketing professionals you will find at an agency. [Agency.name] is led
by an experienced management team, which provides strategic direction and support for the
company. Our management team's hands-on approach has led to [Agency.name] becoming a
multiple recipient of numerous “Best Places to Work" awards in Uganda.
DESCRIPTION OF SERVICES

SOCIAL MEDIA MANAGEMENT

Our Social Media Marketing Services help your business develop Brand Awareness
(Followers), build Relationships (Engagement) and increase Website Exposure (Traffic)

SOCIAL MEDIA ADVERTISING

We help your business advertise through social media to target your exact demographic and get
leads faster at a low cost.

TARGET PERSONA

Being a web analytics tool, the Target industries for [example.client] are:

E-commerce

Media

SAAS

Web development

We can also target freelancers and bloggers who want to monitor traffic on their website.
Demographics: We can target Marketing managers in large companies as well as founders/CEOs
in small and medium companies. We can also target web design/devlopment freelancers in the
ages of 20-30.

SOCIAL MEDIA STRATEGY

We shall first have a meeting with all stakeholders and decide upon the goals and targets for
social media marketing campaigns. The goals are generally to increase Sales, traffic or
Engagement. Our Social media strategy will be highly customised to the needs of the client.

Communication themes:

We will project [example.company] as a robust real-time analytics and intelligence platform.

We'll keep posting updates about new feature launches, feature improvements, customer
testimonials, offers, etc.

Our Focus will be on social engagement rather than social activity.

We will simultaneously run ad campaigns on all social media channels targetting the specific
target audience, in order to boost sales.

The following tasks are involved in designing and managing social media strategy:
Create budgets for social media activities

Plan social media campaigns

Work with internal stakeholders

Recruit and manage the social media marketing team for your organization

Manage change and adopt social media into the corporate culture

Work with other marketing branches to integrate different activities

CAMPAIGN IMPLEMENTATION

Once we decide on the social media strategy, we will undertake the following taks:

Manage social media campaigns and day to day activities

Manage presence in social networking sites

Brand advocacy

Community outreach

Manage a blogger outreach program

Build a brand ambassador network

Post and comment on relevant blogs

Seed content into social networks

Write editorial content

Create and upload videos

Engage in conversations and answer questions

Create and maintain a social media editorial calendar and posting schedule

MONITORING AND REPORTING

We need to measure the results as we run the campaigns. We will measure and report on the
following social KPI's:

Number of followers

Number of mentions
Likes, shares, comments

Time spent

User sentiment

Lead conversion rate, etc.

The following tasks will be taken up as part of social media monitoring:

Develop benchmark metrics to measure the results of social media programs

Analyze and evaluate social media campaigns and strategies

Report on effectiveness of campaigns at the end of every month.

Monitor trends in social media

Monitor the activities of main competitors in social media

Monitor social space for brand and related topics and conversations

Understand how the social media impacts search traffic

ESTIMATED TIMELINE

Project Timeline

Social media Audit 3 days

Social media strategy 2 weeks

Social media strategy Execution 2 months

Target to reach social media goals End of quarter

EXPECTED OUTCOMES

1. 5% web sales increase by the end of the quarter

2. Increase in web traffic by 10%.

3. Considerable increase in Social Engagement ratios

BUDGET
EQUIPMENTS TO REQUESTED ORGANISATIONS TOTAL
BE USED AMOUNT CONTRIBUTION
15LAPTOPS 10Million 800000
YAKA 300000 50000
10PHONES 2Million 300000