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YOSHIHISA MITSURU

EXPERIENCE
CONTACT
Social Media Executive Jan 2022 – Dec 2022
Adderss 56 Furumagiyama, Misawa,
Aomori 033-8688, Japan Rakuten, Inc
Phone +81 2067835461  Managed social media platforms for a diverse client portfolio,
including global brands like KITKAT, and Army Jobs on Facebook,
Email Yoshihisamitsuru@gmail.com Twitter, Google+, Pinterest, Tumblr, YouTube, and Instagram.
 Produced and published an average of 20 pieces of content per week
across all platforms, resulting in a 30% increase in overall engagement.
EDUCATION  Wrote and led creative briefings for new campaigns, ensuring
alignment with brand standards.
Communication Studies
 Conducted weekly content reviews, providing constructive feedback
2016 - 2020 and iterating on content strategies.
 Provided ongoing consultation to clients, resulting in a 20%
International University of Japan improvement in social media strategy effectiveness.
GPA 3.4 / 4.0  Successfully wrote and submitted proposals for new creative ideas and
platform launches, achieving a 40% proposal acceptance rate.
 Maintained and managed the client KPI tracker, ensuring key
performance indicators were met consistently.
SKILL
 Content Creation
Social Media Strategist Mar 2023 – Now
 Social Media Managemen.
 Audience Engagement Yahoo Japan Corporation
 Social Media Advertising  Managed and engaged communities on agency/client Facebook,
 Analytics Twitter, LinkedIn, Google+, and Pinterest pages, resulting in a 15%
increase in overall social media engagement.
 Produced and published 3-5 pieces of content per week on each
platform, contributing to a 20% growth in audience reach.
 Created weekly and monthly social media reports using Facebook
insights, Hootsuite, Sentiment Metrics, online social media
measurement tools, and Google Analytics.
 Reports contributed to a 25% improvement in the understanding of key
performance indicators and informed strategic decisions.
 Produced planning documents for clients, detailing content calendars
and campaign strategies, resulting in a 30% increase in campaign
effectiveness.

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