Ngoc Nguyen Vu Bich

Creative & Content Leader

Energetic professional with 4 years of experience learning and growing in my role as Creative &
Content Leader, where I’ve developed and optimized content & marketing campaigns.
Accomplished in the development of result - driven of social engagement and brand
engagement initiatives.

bichngoc.hp.ftu@gmail.com 0375660969 Hanoi, Vietnam 18 January, 1992 bichngoc180192

SKILLS
Content Marketing Copywriting

Facebook Ads Brand Marketing

Campaign Creation Social Media

Design & Video Editor Time Management

Creativity Optimization

Problem Solving Research

WORK EXPERIENCE
Marketing Manager
ON Sports - VTVcab
05/2018 – Present
A breakthrough mobile app for sports fan, developed by VTVcab
Achievements/Tasks
Managed presence in social networking sites: Posting new content, answering comments, sharing material from important
influencers, fans, and customers
Developed, managed, and executed marketing plans and projects including video production, notification and online
communications increasing website/app conversions
Worked closely with Tech team and other departments to develope, test and launch new features for the app

Creative & Campaign Leader

VNTRIP OTA (VNTRIP.VN)
04/2017 – 05/2018
Vntrip.vn - valued at $45m - is an OTA that aims to build & develop the largest and most modern online portal in the field of tourism in Vietnam.
Marketing campaign planning & coaching execution - Campaign Performance tracking & result control
Led creative team to generate creative concepts in the execution of advertisements, marketing campaigns and strategies,
Managed the implementation, tracking and measurement of marketing campaigns,
Ensured that the organisation’s brand and identity is adhered to in campaigns and in all communication channels,
Partnered with marketing and media agencies, KOLs, Hot fanpage... to drive innovative content ideation and production
and boost brand awareness.
Oversaw marketing and advertising activities to ensure the consistency of brand voice and optimize the e ort of content.
Achievement: Successfully managed 1.5 billion budget project and achieved the project's goals in Brand Identity Campaign
- #Khachsanthidatodau #Chuonchuon;
Reference: Ms. Phuong Cao Thu - Chief Marketing O cer – phuongct290188@gmail.com

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WORK EXPERIENCE
Content & Digital Marketing Executive
HOCMAI.VN
06/2016 – 04/2018
Hocmai.vn is Vietnam’s leading education portal, with free and premium lessons, study guides, information on universities and admission
Achievements/Tasks
Developed marketing campaigns that drive tra c, improve customer engagement, leads and sales,
Regularly produced various content types, including email, social media posts, blogs and white papers,
Brainstormed ideas and concepts for the visual and words with other members of the creative team,
Built and managed a rich content/editorial calendar that attracts qualified audience to company owned properties,
Analyzed content marketing metrics and made changes as needed,
Identified new trends in digital marketing, evaluated new technologies,
Achievement: Employee of the month - Have been part of a team that had a viral video with over 1m views and helped
increase registed students by 40%.
Reference: Hai Vu Thanh - Sales & Marketing Manager – vuthanhhai2904@gmail.com

Content & Digital Marketing Executive

NEXTTECH GROUP OF TECHNOPRENEURS
07/2015 – 06/2016
NextTech Group of Technopreneurs is a Group of Companies pioneering into the emerging Digitised Commerce industry across South East Asia
Achievements/Tasks
Generated, edited, published and shared daily content (original text, images, video) that builds connections and encourages
customers to take action (shopping online),
Responsible for most content marketing plans under the supervision of Manager, including content creation, analytics,
editing, social media, PR articles& more,
Based on customer insight & competitors’ advantages to optimize content, budgets & conversion rates,
Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and
then acting on the information,
Worked closely with Sales Team to increase monthly gross transaction& payment success rate,
Achievement: Tripled fanpage “Likes” in the first 6 months at Weshop Vietnam.
Reference: Nham Ngo - Digital Marketing Manager – nhamnt.mac@gmail.com

Content Executive - Digital Content Department

VNNPLUS JSC COMPANY
08/2014 – 03/2015
Achievements/Tasks
Generated and pushed content, short news via mobile phones to increase the number of registered subscribers,
Resolved service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and
explaining the best solution to solve the problem,
Managed documents, contracts with media, supply, telecommunication partners,
Worked under the supervision and guidance of Project Manager , served as a point of contact from project initiation to
completion.
Supported Project Manager in analyzing data and monitoring the project reports to sort out issues.
Achievement: Employee of the month - Grew subscribers with 30%

EDUCATION
External Economics
Foreign Trade University

LANGUAGES
English Vietnamese

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