HONG HAI NGUYEN

SOCIAL & PR MARKETING

As a social platform content creator, I have almost

03 years of experience in the field of communication in
industries: high-end wedding fashion, cosmetics, I am
interested in building stories with words and images to
convey messages to customers.

🔶 WORK EXPERIENCE
04/2022 - NOW: LINA VU JOINT STOCK COMPANY
(BRAND: LINH NGA BRIDAL & SHILA BRIDAL)

SOCIAL MARKETING SPECIALIST

Manage and develop social channels of Linh Nga Bridal/Shila Bridal brand
Work with KOLs/KOCs, press to cooperate with events and incentive programs.
Plan and execute Celebs/KOLs wedding media plans (including live coverage at the wedding)
Develop a social marketing plan for the brand monthly/quarterly/yearly and for each specific
campaign.
Coordinate with Sales department to implement promotions/information series, events
Support in designing and printing POSM and Social Post publications
Ideation, video production for Tiktok; Reels, Short Videos Youtube.
Periodically monitor, evaluate, and adjust content to meet goals to reduce costs, increase
conversions, and optimize revenue.
Report on the situation of the team being managed, propose remedial measures, improve work
efficiency, evaluate the quality and effectiveness of content.
Monitor, research the market, competitors, understand needs, customer insight.
Optimize advertising costs, find effective content through content testing -> get >300 data for
1 bride experience program
The page's organic reach increased, averaging 10,000 - 90,000 interactions/post.
Natural views up to 9 million views/ 1 video on Reels format.
Increase 5k page likes in 1 month after maintaining the content plan
Linh Nga Bridal's new product lauching campaign "BST The Iris" was successful and closed
more than 10 contracts at the product launch. Collected more than 20 leads from online posts
to continue taking care. There are at least 4 newspaper pages covering the event.
 HONG HAI NGUYEN
SOCIAL & PR MARKETING
🔶 WORK EXPERIENCE

10/2021 - NOW:
FREELANCE CONTENT WRITER
Create, build content on social media sites (text & images) as directed to disseminate the new
collection.
Submit completed work in a timely manner.
Collaborative brands: The Untold Story - Vietnam Candles, Minibe, ĐEN CÀ PHÊ, Xù Korea,
Skinna - Organic and Natural Skincare, Hồng sâm Chunho Ncare- Trang chủ
CONTENT MARKETING

Managing Brand's social media platforms

Write a blog about beauty and cosmetics
Make detailed content for special event programs
Implement internal event activities, promote corporate culture.
Plan content and write articles on the client's social channels, the company Tracks and ensures
the content is on the right timeline.
Coordinate with the team to deploy the content of event activities, online promotion programs.
Work with the design team to come up with ideas for image production.
Coordinate with marketing related teams to build and produce images.
Support in organizing and communicating events, workshops, online/offline events, promotion i
terms of images and messages on online media channels

🔶 SKILLS
Writing
Basic communication English
SEO article writing and keyword search skills
Look for information
Basic video editing
Proficient in Canva and Capcut
Team work and coordination of team
Strategic planning
personnel
Good communication and presentation

🔶 CONTACT 🔶 EDUCATION
2018 - 2022
0963 467 154
Ho Chi Minh City Open University
Ho Chi Minh City Specialization in International Economics

Honghai5400.work@gmail.com 2019 - 2020

AIM Academy
facebook.com/honghai5400/
Courses on Content and Creative Ideas
05/04/2000