EXPERIENCES

Sr. Marketing Executive | Berjaya Gia Thinh - Berjaya Group | Aug 2016 - Present
2018 - Now. Responsible for Integrated Marketing Communication
- Monthly, Quarterly and Yearly plan for Vietlott’s products (current & upcoming products).
Including: market research >> draft plan >> budget >> final budget.
- Creative & Production: KV & TVC/Viral clip (concept, storyboard, draft, shooting, final version),
POSM, Merchandise.
- Strategy & media planning/booking: coordinate/work with creative/media agencies for the
product launching/reminder campaigns from brief >> proposal >> evaluation >> execution.
- Ensure image consistency, brand identity of the plan and the effectiveness of media/commu-
nication channels.

DAO DUY TOAN - Campaign review/revise/track & optimize the KPI

- Monthly report to Head of Marketing about effectiveness of Marketing activities, Analytics the

SR. MARKETER Pros and Cons and propose next steps.

CAREER OBJECTIVES
A senior marketing expert with huge passion for integrated marketing communica-
tion (IMC) or digital. Have 05 years working experience and desire to achieve
success in the field of IMC/Digital marketing and grow with the organization
2016 - 2017. Responsible for Digital & Brand identity:
- Monthly, Quarterly and Yearly plan for Digital channels, including: direction, digital campaign
and budgeting.
- Coordinate with Digital agency to review, tracking and give direction to optimize the KPI.
- Website management: upload all activities to website, upload marketing materials.
- Monthly report to Head of Marketing about effectiveness of Marketing activities, Analytics the
Pros and Cons and propose next steps.
- Brand: ensure all the brand identity will be appear correctly on POSM/KV/TVC.

CONTACT Achieved: 120% sales KPI and 130% Digital KPI for launching products (Max 4D and Power 6/55),
Others digital KPI (Facebook, Tet campaign 2017) exceeded 130%. Roll out more than 50
Go Vap Dist., HCMC markets. Launched 04 products with 130% of KPI for all trackable media channels. than 50

0988.700.550 markets

https://www.facebook.com/toan.dao.duy.1992
Marketing Executive | Bach Dang Brewery - SIG Group | Mar 2016 - Aug 2016
- Brand identity: ensure the accuracy of brand identity (Merchandise and POSM).
duytoan92@gmail.com
- Trade marketing & Market research: only qualitative research at agents to build the trade
05.16.1992 programs for agents such as: incentives, lucky draw, PG/PB activation at taverns and
merchandise programs.

SKILLS
- Digital: the first is set up the digital and social platforms (Facebook, Zalo), the second is
responsible for content development on these channels.
- Achieved: 8/10 positive feedbacks from agents for the trade program. Digital KPI exceed-
CREATIVE
ed 200% in first 2 months.

Marketing Executive | KingCom Vietnam - TID Group | Mar 2015 - Mar 2016
- Build strategy & budget for the monthly, quarterly and yearly plan.
TEAMWORK - Marketing research: do the research about technology market in order to build the
plan/strategy. Methodologies are quantitative, qualitative, focus group.
- Digital: well-known about Google, Facebook Email, SMS, Forum, Zalo, E-commerce.
COMMUNICATION
Responsible for content development, visual direction, tracking and optimizing.
- Trade Marketing: planning, coordinate and support to retail team for push sale programs.
- Others: director of video production (product review video), compose manual instructions,
COMPUTER
- Achieved: there are no items that exceed the budget, digital campaign exceeded KPI at
least 110%. Sales increased in and after the run trade program from 120 - 130%.

Marketing Executive | Nam Thai Car - Chevrolet | Nov 2014 - Nov 2015
HOBBIES - Event: Make and do the marketing event (Test Drive Car)
- Trade marketing: Support for Sales at Showroom: Standee, Banner, and Tagline.
Read Photograhy Music Painting Sport - Market research: research the Competitors to set up the plan to expand the market.
- Planning and Implementing Salon online.

LANGUAGES
ENGLISH
EDUCATION
CHINESE

BACHELOR OF BUSINESS ADMINISTRATION // Sep 2010 - Sep 2014 SOCIAL ACTIVITIES

FPT UNIVERSITY Marketing management GPA - 7.81
GenerationEcho.com - Social Network HCM city, Member
ACHIEVEMENT Facebook group - Car, IT, Unique Technology,..., Member
Marketing Research Charity activites
8.7

Service Marketing Management 8.4 REFERENCES

Consumer Behavior 8.3 KHOA. NGUYEN DANG LINH. LE BA
Sr. Marketing Manager| BGT Deputy Director |BACH DANG
Integrated Marketing Communications 8.6 0909.274.392 0902.566.268

Marketing Strategy 8.4 khoanguyen@bgt.com.vn lelinh2512@gmail.com