Jada Laws LinkedIn: Jada Laws | LinkedIn

SKILLS
EXPERIENCE
● Hootsuite
UNIVERSITY BOARD, — Public Relations Coordinator
● Adobe Premiere Pro
AUGUST 2023 - PRESENT CHARLESTON, IL
● Meta Business Suite
● Managed a team of 4 committee members, overseeing tasks, delegating
responsibilities, and fostering a collaborative environment. ● CapCut
● Increased the Instagram’s online presence by 19% resulting in a ● Canva
growth of visibility and audience reach. ● Google Analytics
● Led the development of compelling and engaging content for social ● iMovie
media posts, resulting in increased event awareness and attendance.
● Asana
● Hubspot
UTMOSTU, — Outreach Intern
AUGUST 2023 - PRESENT REMOTE
● Developed content to showcase the impact of the organization, EDUCATION
emphasizing stories of students benefiting from funding support on
social media. Eastern Illinois University ,
Charleston, IL - B.A Public
● Fostered positive relationships with college student communities,
Relations
clubs, and organizations to expand the nonprofit's reach on
AUGUST 2019 - DECEMBER 2023
campus.
Minors: Strategic Social Media
● Conducted interviews with fellows on campus, resulting in a 20%
Communication
improvement in content quality and fellow consistency with the
Major GPA: 4.0
organization.
Florence University of Arts,
Florence, Italy
— Communications Associate Intern
MAY 2023 - JUNE 2023
MAY 2023 - AUGUST 2023 HYBRID
● Conducted comprehensive social media analytics, generating reports
and insights to guide future communication strategies. LEADERSHIP
● Curated tailored content for fellows that increased engagement by Public Relations Student
Society Of America(PRSSA)
21% on Instagram.
— President
● Collaborated with the management team to provide communication
advice, resulting in more effective messaging tailored to the needs Team collaboration,

of college students. professional networking, event

planning, and public speaking.
SMFashionz L.L.C.,— Social Media Manager
SEPTEMBER 2022 - APRIL 2023 REMOTE
The Kat Walk —PR Chair &
● Researched, analyzed, and evaluated KPI’s for social media and Vice President
online campaign to obtain data analytical results
● Designed, wrote, and edited 2 weekly blogs, 3 daily Instagram posts, Promote events, social media
management,create innovative
and a monthly email newsletter content, managed 4 different
● Successfully implemented a social media content strategy committees, build and
maintain relationships among
generating 35% new followers
networks.
Chicago Housing Authority — Communications/Marketing
Intern AWARDS
MAY 2022 - SEPTEMBER 2022 CHICAGO,IL 2023: Betty Lou Basey
● Strengthened skills in SEO and Google analytics optimizing website Scholarship
 ● Edited audiovisual content and assisted with photography and video 2021-2022:Dean’s List two
production semesters
● Wrote, edited, and distributed 2 weekly internal press releases and 2019-2022: Chicago Housing
social media content for the company Authority Scholarship
Recipient & Trio Housing
Blair Media and Design LLC — Social Media Intern Scholarship Recipient
APRIL 2022 - SEPTEMBER 2022 HYBRID

● Increased audience reach to 1,000 followers by producing an

effective marketing plan with influencer relations on Instagram.
● Effective content curation that increased 25% engagements rates
from tracked data
● Managed follower communication on 4 social media platforms,
including responding to comments and questions