ELLA HO CHING
edu
Public Relations Professional
and Photojournalist
PROFILE
Ella is a PR professional and photojournalist
who is skilled in covering community,
fashion and social issues - particularly
sustainability and racial injustices. Her main
passions include amplifying community
voices, advocating for sustainable
alternatives, executing social media
strategies and capturing storytelling still-
images.
SKILLS
Writing
Digital photography and videography
Photo editing - Adobe Lightroom and Bridge
Graphic Design - Adobe Photoshop, Canva
Social media content creation
Google Analytics (Certified)
AWARDS
JEA Superior Feature
Photography Award
Nov 2017 | Portfolio was selected amongst
32 entries for the top award in feature
photography at the JEA/NSPA National High
School Journalism Convention.
Jill and Alan Sandler
Journalism Scholarship
Aug 2020 | Scholarship recipient through
Cronkite School's scholarship selection
process from Jill and Alan Sandler who
intend to fund future journalists' education.
New American
University Scholarship
Aug 2018 | Scholarship recipient through
Arizona State University's merit estimator
based on overall high school GPA. This has
been renewed every year at ASU through
keeping above a 3.0.
EDUCATION
B.A JOURNALISM & MASS COMMUNICATION, MINOR POLITICAL SCIENCE
Arizona State University, Walter Cronkite School of Journalism | Fall 2018 - Spring 2022
Ehoching@asu.
Ellahoching.weebly.com
PROFESSIONAL EXPERIENCE
Staff Photojournalist
The State Press | Dec 2020 - Present
Capturing still-image photos to pair with articles for news website.
Working with reporters to get the right storytelling image to visually
engage their audience.
Digital Assistant
Fashion Journalism Club | Jan 2021 - Present
Creates content for The Chic Daily's social media (Instagram, TikTok and
Twitter).
Designs graphics for content promotion using Adobe Photoshop.
Teaches members basics in digital strategy, graphic design and
photography.
Since I taking this position in January, I have helped increase The Chic
Daily's Instagram following by 5.5% along with increasing overall
engagement by 3.3%.
Digital Marketing Intern
Arizona Humane Society | Aug 2020 - Dec 2020
Produced social media content for Instagram, Facebook, Twitter,
YouTube and LinkedIn.
Analyzed social media audience, trends and reach for all of AHS' social
media accounts.
Wrote and edited press releases along with tracking media coverage
across all mediums analyzing reach.
Wrote pieces for AHS' blog regarding organization news, pet updates,
etc.
Public Relations Intern
Gordon C. James Public Relations Agency | Jan 2020 -
March 2020
Worked with team members to facilitate clients’ needs such as designing
graphics for social media platforms, writing press releases, and taking
photos at events.
Helped plan events for clients with team by posting events to calendars,
reaching out to vendors and creating social media posts.
Tracked earned and shared media hits for client in weekly report by
analyzing reach, tonality and growth.
Social Media Editor and Senior Staff Photographer
Whitney High Student Media | June 2017 - June 2018
Managed all publication’s social media platforms and captured still-
images.