Imani
ImaniYorker
EDUCATION
University of Maryland, College Park MD                                                     Anticipated Graduation May 2019
Bachelor of Arts in Sociology and Communication (Public Relations)
Cumulative GPA: 3.69
SKILLS
Spanish
Media Analytics
PROFESSIONAL EXPERIENCE
Internal Communications
Intern
Management Division, Federal
Reserve Board of Governors
Sept 2018 - Present
Urban Public Relations
Lifestyle and Marketing
Representative
Universal Music Group
April 2018 - Present
Public Relations and Marketing
Intern
CommCore Consulting Group,
Public Relations Company
February 2018 - May 2018
Communications Intern
Finn Partners;
Widmeyer Communications
May 2017 - August 2018
(Summer Intern)
HONORS
Dean's List, 5 Semester
Recipient  in London
College Park Scholars (Media,
Self, and Society)
Alpha Lambda Delta Primanuum
Honor Society  Entertainment Writer, Pulsefeedz Newspaper
Emma Bowen Foundation Fellow
Universal Music Group Lifestyle
and College Marketing Team,
2018 Rookie of the Year
Yorker
College
CollegePark, MDMD
Park,
iyorker@terpmail.umd.edu
imanibyorker@hotmail.com
416 - 2640
(240) 416
     
Photoshop Premiere Pro MailChimp Google Analytics (Beginner)
InDesign iMovie AP Style Hubspot Certification
Drafting and editing of articles, press releases and press clips using the content
management system for the Board's intranet site; Inside the Board.
Planning and implementation of monthly video story ideas featuring other departments.
Use of the Internal Communications Digital signage system creating slides promoting
Federal Reserve Board news, benefits, and upcoming events.
Targeting the 18-24 demographic and all local colleges to maximize visibility for artists'
content, releases and tour dates. 
Create one marketing plan a week cosponsoring with on-campus organizations,
trendsetters and leaders securing outlets for artist marketing ideas and events. 
Maintain an email database of over 100 lifestyle accounts for promotional opportunities. 
Developed and honed in on traditional public relations tactics, such as assisting with
press release writing, distribution and media outreach through email. 
Maintained two press lists a week through conducting research on recent media, crisis
news and current events.
Managing social media, contact and database information through three channels;
Salesforce, Twitter and Instagram. 
Created four media lists a week using tools such as CisionPoint and Microsoft Excel.
Conducted research and report writing through media monitoring of 10 outlets a week. 
Managing Twitter with 15 tweets a week, and posting once weekly on other social media
platforms.
LEADERSHIP + VOLUNTEER EXPERIENCE 
Videographer, University of Maryland Study Abroad; Filmmaking Winter 2018
Chair of Fundraising Committee, Delta Sigma Theta Sorority,
               Fall 2016 - Present
Incorporated
Volunteer, Seabury Resources for Aging     Fall 2016 -Spring 2017
    Fall 2016 - Present
Membership Outreach Coordinator, Public Relations Student    Spring 2016 - Spring 2017
Society of America
       Fall  2015 - Spring 2017
Co-President, Student Success Leadership Council
(UMSuccess)