MATSUNO HAYATE

EXPERIENCE
Social Media Analyst Jan 2019 – May 2022
Hakuhodo DY Holdings
 Increased social media engagement for The Sun, resulting in a 85% growth in
overall follower count.
 Improved organic click-through rates by 30%, showcasing the effectiveness of
content strategies.
 Analyzed consumer behavior on social media, leading to a 65% increase in the
relevance and resonance of content with the target audience.
 Monitored competitor activity on social media and trends in the industry.
 Implemented strategies that contributed to a 87% growth in social media metrics
compared to competitors.
 Maintained positive working relationships with 23 internal stakeholders, fostering
collaboration and alignment in social media strategies.
 Cultivated positive relationships with 40 external stakeholders, contributing to
successful partnerships and collaborations.
 Achieved a 80% increase in overall social media engagement metrics (likes,
comments, shares).
 Improved organic click-through rates by 15%, leading to a higher conversion rate.
Social Media Analyst Jun 2022 – Now
Dentsu Group
 Contributed 10 number of insight-led creative ideas, enhancing the strategic
approach for future client campaigns.
 Monitored and analyzed activities of 15 number of brands and competitors,
providing valuable benchmarking data.
 Utilized both manual and social media tools to ensure a comprehensive
understanding of the competitive landscape.
 Conducted research on advocates and key influencers, resulting in the
identification of 20 influencers for potential collaborations.
  Implemented strategies that led to a 60% increase in brand advocacy.
 Tracked general conversation surrounding the brand, both manually and using
social media tools.
 Achieved a 70% improvement in the accuracy and depth of insights derived from
monitoring general brand conversations.
 Managed multiple deadlines effectively, ensuring timely completion of 15 number
of client campaign activities.
 Oversaw and guided junior team members, resulting in a 35% increase in the
efficiency and accuracy of their work.
 Ensured accurate and informative data delivery to clients upon completion of
campaign activities, leading to a 40% improvement in client satisfaction.

EDUCATION SKILL
Financial Analysis 2016 – 2020 Analytical Skills
Osaka University GPA 3.4/4.0 Data Analysis
Quantitative Analysis
CONTACT Qualitative Analysis
Adderss 11-16 Shinmachi, Aomori, 030-0801, Japan Statistical Analysis
Phone +81 9017282818 Problem Solving
Email Hayatematsuno@gmail.com Critical Thinking