Running head: Professional Development activity

PROFESSIONAL DEVELOPMENT ACTIVITY

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Professional Development activity

Executive summary

Professional development is an essential part of personal growth that further helps a

person to enhance their skills and knowledge. The position in which I am interested in is the

digital marketing manager position. In the report, my professional development activities are

described based on the company Showpo.

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Professional Development activity

Table of Contents

Introduction................................................................................................................................3

Company overview....................................................................................................................3

Company goals and objectives...................................................................................................3

Position description....................................................................................................................3

Smart goals.................................................................................................................................5

Goal 1: To enhance knowledge by 50% regarding digital analytics such as Google

Analytics, Hubspot and MOZ within 6 months and implement analytics in business...........5

Goal 2: to enhance knowledge of SEO and content creation by 35% within 5 months and

bring out better contents to engage consumers.......................................................................6

Goal 3: To improve personal productivity by 25% within the 8 months while improving

digital marketing skills and communication...........................................................................6

Learning outcomes.....................................................................................................................7

Conclusion..................................................................................................................................8

Reference list..............................................................................................................................9
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Professional Development activity

Introduction

Professional development is an essential part of personal growth that further helps a

person to enhance their skills and knowledge. In order to achieve that, they invest their time

in fulfilling training and development programs that help them to improve in their career and

achieve success. In the report, the focus has been given to select a future job role and based

on that create professional development goals.

Company overview

Showpo is a leading online Australian global fashion company that was founded in

the year 2010. Headquarter of the company is established in Sydney, Australia and their

target customers are the next generation of young women all over the world. The purpose of

the business to inspire women to be themselves and have fun with fashion. The website o the

company is https://www.showpo.com/us/ (Showpo, 2021).

Company goals and objectives

The objectives of the company are to empower, entertain and inspire communities

while implementing diverse as well as optimistic fashion and experiences through storytelling

(Showpo, 2021). Their long-term goals are to transform the brand into a “the go-to place for

shopping”. They also want to build the right team and concentrate on expanding the product

range with geographic footprints. At the same time, they want to create better consumer

experiences and bring consumer satisfaction (Showpo, 2021).

Position description

The position in which I am interested in is the digital marketing manager position.

Based on the job role, the digital marketer is responsible for managing digital marketing,
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Professional Development activity

looking after the digital performance media and at the same time, search for options through

which the online channel can grow and improve their position in the global market.

I am especially interested in the career as being a digital marketer, I will be able to

connect with consumers and build relationships with them through communication. At the

same time, I will be able to promote the brand in a better way while implementing SEO and

social media marketing strategy and can effectively build preferences while increasing sales

through online channels (Bala & Verma, 2018).

Connect with
consumers Promote the
and build brand
relationships

Effectively
Increasing
build
sales
preferences

Figure 1: Preference for the career

(Source: Bala & Verma, 2018)

The key responsibilities of the digital marketer include

 Formulating strategies that can effectively create a long-lasting digital connection

with the audiences (Di Gregorio et al. 2019).

 Planning as well as monitoring the online presence of the company.

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Professional Development activity

 Updating websites, actively involved in SEO marketing and implement creative ideas

for content marketing.

 While optimizing online advertisements through Facebook and Google Adwords

enhance organizational brand awareness.

Smart goals

Goal 1: To enhance knowledge by 50% regarding digital analytics such as Google

Analytics, Hubspot and MOZ within 6 months and implement analytics in business

Smart Recommendation

S-Specific In digital marketing, it is essential to possess knowledge of digital analytics

as it further can help in accessing a huge amount of data from consumers
and improves the brand’s online presence (Gupta et al. 2020)

M- This is measurable as it further helps in fulfilling the company goals of

Measurable digital marketing which is to improve brand awareness and enhance
consumer satisfaction of Showpo

A- It is attainable as it further can help me in improving my career and enhance

Attainable better knowledge which is essential within the next 12-months period.  

R-Relevant It is relevant as it further can help in providing better knowledge and fulfil
organizational goals of achieving success and enhance the consumer
experiences by 25%.  

T-Time- It can take up to 6 months.

bound

Table 1: Smart goal 1

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Professional Development activity

Goal 2: to enhance knowledge of SEO and content creation by 35% within 5 months

and bring out better contents to engage consumers

Smart Recommendation

S-Specific In digital marketing, knowledge of SEO can help marketers to attain more
market and make the company visible which further can bring competitive
advantage (Saura et al. 2020)

M- While implementing this in Showpo, I can engage consumers and make the
Measurable brand visible which is one of the mottoes of the brand to create experiences.

A- It is attainable as it can bring better visibility and improve consumer

Attainable engagement as well as experiences that are required to grow in the market
within a 12-month period,

R-Relevant It is relevant as the company can improve its visibility by 40%.  

T-Time- It can take up to 5 months.

bound

Table 2: Smart goal 2

Goal 3: To improve personal productivity by 25% within the 8 months while improving

digital marketing skills and communication

Smart Recommendation

S-Specific While doing a course on communication and social media marketing,

personal productivity can be improved (Ghabban et al. 2019)

M- It can be measured when I can bring forth better communication tactics

Measurable online to attract consumers’ attention while creating a diverse community
which is the goal of the company.
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Professional Development activity

A- It is attainable as it can improve consumer relationships and make them

Attainable loyal that can bring better profit within 12-months period

R-Relevant It is relevant as the company can enhance their online presence and improve
consumer satisfaction by 35%  

T-Time- It takes at least 8 months.

bound

Table 3: Goal 3

Learning outcomes

Activity When How Who is Learning

responsible outcome
SEO course From March to While doing an Professors I can better

June online course understand the

from a reputed way of using

university in SEO in the

Australia company
Interpersonal From February It can be done Professors I can understand

marketing to April while doing an the way of

Communication online course engaging

course on marketing consumers

communication
Digital analytics From April to While doing a Professors, I can implement

course October course or content creators them to

watching understand

YouTube consumer

videos better choices

understanding
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Professional Development activity

can be achieved
Table 4: Learning outcomes

Conclusion

While concluding it can be said that I will improve my knowledge while doing the

courses in digital marketing and enhance my opportunities to gain better success. That way, I

can enhance my knowledge in digital marketing and improve my rate of future success.
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Professional Development activity

Reference list

Bala, M., & Verma, D. (2018). A critical review of digital marketing. M. Bala, D. Verma

(2018). A Critical Review of Digital Marketing. International Journal of

Management, IT & Engineering, 8(10), 321-339.

https://www.academia.edu/download/57617823/IJMRA-14610.pdf

Di Gregorio, A., Maggioni, I., Mauri, C., & Mazzucchelli, A. (2019). Employability skills for

future marketing professionals. European management journal, 37(3), 251-258.

http://salonedellostudente.s3.amazonaws.com/app/uploads/2020/06/19124937/3_EMJ

_Employability-skills-for-future-marketing-professionals.pdf

Ghabban, F., Selamat, A., Ibrahim, R., Krejcar, O., Maresova, P., & Herrera-Viedma, E.

(2019). The influence of personal and organizational factors on researchers’ attitudes

towards sustainable research productivity in Saudi universities. Sustainability, 11(17),

4804. https://www.mdpi.com/2071-1050/11/17/4804/pdf

Gupta, S., Leszkiewicz, A., Kumar, V., Bijmolt, T., & Potapov, D. (2020). Digital analytics:

Modeling for insights and new methods. Journal of Interactive Marketing, 51, 26-43.

https://ris.utwente.nl/ws/files/203606381/Digital_Analytics_accepted.pdf

Saura, J. R., Reyes-Menendez, A., & Van Nostrand, C. (2020, December). Does SEO Matter

for Startups? Identifying Insights from UGC Twitter Communities.

In Informatics (Vol. 7, No. 4, p. 47). Multidisciplinary Digital Publishing Institute.

https://www.mdpi.com/2227-9709/7/4/47/pdf

Showpo, (2021). Our story. Retrieved on: 10th February 2021. Retrieved from:

https://www.showpo.com/us/our-story.html
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Professional Development activity