Professional Documents
Culture Documents
cindiegrace18@gmail.com
WORK EXPERIENCE
Digital Marketing Manager
EDUCATION Avenue
B.S. in Marketing February 2022 - current
Pioneer University Strategized, developed, and managed paid digital marketing across
Instagram, and Facebook resulting in an increment in monthly revenue
Developed robust conditional email campaigns based on customer
Certificate from
interactions with the platform that improved retention by 23%
Google Digital Garage in Created reporting around paid marketing funnels, and leveraged this to
The Fundamentals of Digital incrementally improve the conversion rate.
Marketing Established in-house knowledge of marketing content leveraged by the
sales team to improve customer LTV.
Launched SEO campaign for high volume and long-tail keywords that
generated unique visitors and customers monthly
SKILLS
Salesforce
Paid acquisition (Facebook,
Digital Marketing Analyst
Instagram, Youtube) Nimo Naturals
A/B testing (Optimizely) May 2020 - December 2021
Google Analytics Performed rigorous A/B testing, which improved the conversion rate of
Microsoft Excel, Google Sheets marketing landing pages across the company.
SEO Improved on-page SEO performance, resulting in page speed
improvement of 70% and increase in monthly organic traffic of 24%
Email marketing
Automated marketing KPI reporting using Google Analytics and Google
Sheets, saving roughly 6 hours of manual work each week