Professional Documents
Culture Documents
Head of SEO
Team Management Bookimed - Medical Tourism Platform (Remote)| October 2020 to
Motivation | Coaching | Inspiration | December 2021
Career Path | Evaluation | Setting the Tech SEO - found and implemented the technical solutions with a team
KPI | Measuring the performance | of developers that increased the average position of strategically
Evaluation important keywords from 3.7 to 2.5 and got a 32% increase in overall
organic traffic within a month.
On-Page Optimization On-page SEO - optimized the commercial pages for Google Featured
Search Intent Correction | Reatured Snipped and got a 22% growth of organic traffic.
Snippet Optimization | Focus Content Marketing - came up with the idea of medical content hubs,
Keywords | LSI Keywords | implemented it with a team as a separate WP website, successfully
Readability Optimization |Tone of tested it in terms of SEO and traffic growth, and then started scaling
Voice with new content.
Content Marketing - updated the old blog articles and wrote the new
Link Building ones with a team that allowed us to get more than 7000 new
Ahrefs | SEMRush | BuzzStream | keywords ranked and generate almost 50K additional clicks monthly.
MajesticSEO| Lemlist | Hunter.io | SE Link Building - built the process of getting high-quality SEO backlinks
Ranking | Snow.io and formed a team around it that acquire almost 50 links monthly.
Link Building / Analytics - created the algorithm for detecting the
Content Strategy pages with the highest business value and highest organic growth
Content Planning | Content Funnels | potential that allowed us to get the top 10 positions for target
Historical Optimization | Keyword keywords 1,8 times faster with link-building activities.
Research Business development - automated the outreach process for the
business development team, taught them how to use it, and improved
Product Management thus the overall efficiency of the team in terms of acquiring new
Customer Journey | Retention | Key partners.
Metric Optimization | Customer
Development
SEO Manager
Conversion Rate Optimization IGMS - Vacation Rental Platform B2B SaaS (Remote) | September 2019 to
Hotjar | FullStory | Google Optimize | December 2020
| GTM | Adobe XD Keyword Research and Content Marketing - Got more than 1000 new
keywords in the Top 3 positions, which generated 70k clicks monthly.
Pay Per Click Link Building - Built with a team of more than 500 backlinks from
Google Ads | Facebook Ads unique domains (guest and paid posts, big media, and link insertion
campaigns).
Programming On-Page SEO - Historically optimized about 50 articles with a team,
R | SQL and BigQuery | HTML | CSS | and gained 300% organic traffic growth on average for each updated
JavaScript | Python article.
Conversion Rate Optimization - Learned how to launch the A/B tests
Analytics and Risk Management that increased the CR from 30% to 200% on the focused pages.
Tableau | Data Studio | Google Tech SEO - Optimized the mobile and desktop page speed, fixed the
Analytics | Google Search Console | crawl errors, and prepared the interlinking strategy
Amplitude | SpreadSheets | Logz.io |
Reports | Data analysis SEO & Growth Marketing Specialist
Uvocorp - Essay Writing Service (Kyiv) | July 2017 to August 2019
E D U CATION Keyword Research & Content - Created almost 80 landing pages that
generated almost 50k organic clicks monthly from scratch.
Kyiv National Economic University SEO and CTR Experiments - Set up a bunch of experiments to approve
2013 to 2017 or disapprove some SEO tactics, and optimized the CTR on money
Bachelor of Marketing pages.
Product Management - Created the UVP concept of the new
Product Marketing. Pro in Projector educational service. Tested, and launched it to the US market.
January 2018 to March 2018 Link Building - Built with a team of over 400 backlinks from unique
Won the grant from Projector on domains, launched over 20 PBNs, and got sustainable sales from
the Product Marketing Pro course. them.
Lead Generation and Budgeting: Optimized CR, LTV, and CAC for
Data Science for SEO in Projector promoted services.
January 2020 Launched 16 affiliate review sites as a part of the strategy.
Tech SEO - Optimized the structure of the website (over 1 million
Facebook Ads Course "without Water" pages in index), and formed over 5000 new subcategories.
May 2020 to June 2020 PPC - Launched the Google Ads Search campaigns and got the initial
traction, analyzed the data.
O T H ER COURSE S C A R EER SUMMA R Y
SEO MID
SEO expert