Head of Marketing/ Marketing team

lead
Business-oriented Marketer with 8+ years of experience driving results & executing marketing strategies.
Comfortable with cross-functional roles and a fast-changing environment. Experienced in creating strategies
and managing marketing teams to meet and exceed digital marketing goals.

Started my career by doing activities related to marketing myself, including targeting, email marketing, SEO,
and much more. Then I learned the skill of marketing and brand strategy creation, and start to consult my
clients. After some time I’ve focused on building and managing marketing teams and learned more about
analytics and marketing efforts optimization.

My experience is a full-stack combination of those 4 key areas:

• Ability to be involved in various marketing activities and organic efforts myself (PPC, SEO, Targeting, Email
Marketing, SMM, cold emails);
• Comprehensive strategy creation that is gonna be a good t for any type of B2B or B2C types of business
including market and competitors research, communication strategy creation, funnel set up, creating marketing
hypothesis;
• Ability to hire the right people for various marketing activities and manage their work until the full KPI’s
reach;
• Deep analysis of all marketing activities that are done by using such tools GA4, Ahrefs, and improvement of CR
and working hypothesis;

________________________________

PROFESSIONAL EXPERIENCE:

LANARS | Software & hardware development company (IT)

Marketing team lead / February 2022 - March 2023

Achievements:

• Created a 3-stage funnel that brings consistent SQLs to the LANARS pipeline from organic and paid sources;
• Generated more than 150 SQLs for LANARS through the period of work within KPI boundaries;

________________________________

WX agency | Marketing Agency

Digital Marketing Growth Manager (freelance) / February 2022 - September 2022

Achievements:

• Increased ROAS in 1,7 times for 2 existing clients;

• Generated 500+ leads for eCommerce business and 100+ for B2B;

________________________________













fi



42DM | Marketing Agency

Digital Marketing Strategist & Marketing Manager / May 2021 - January 2022

Achievements:

• Created 16 fully created and optimized digital marketing plans for B2B, SAAS & eCommerce strategies
resulting in clear tracked growth in revenue and number of leads for the clients;
• Launched, optimized, and scaled effective advertising campaigns on Google, Facebook, and LinkedIn for all
16 clients with achievement of desired ROI based on my strategies and tactics;

________________________________

Digital-r-evolution | Marketing agency

Digital Marketing Growth Manager / March 2019 – May 2021

Achievements:

• Consistent achievement of KPIs for 9 different clients for e-commerce, SAAS, and B2B companies;
• Increased ROAS in 2,3 times for 4 existing clients;

________________________________

Inteb Bud | Apartment renovation company

Digital Marketing Growth Manager / May 2016 – March 2019

Achievements:

• Brought 7 high tier projects (20000$+ each) through marketing efforts;

• Brought 200 lover tiers projects (2000$+ each) through marketing efforts;

________________________________

Upwork & Fiverr | Freelance platforms

Digital marketer/consultant, funnel builder / May 2015 – September 2018

Achievements:

• 14 satisfied clients in different niches: B2B, SAAS & eCommerce companies resulting in growth in revenue
and number of leads;
• Result of 50000$+ overall revenue for the clients I’ve worked with;

 EDUCATION

KNUTD Kyiv National University of Trade and Economics, Ukraine

Bachelor: Advertising business, graduated. June 2020
Master: Digital Marketing, graduated. December 2021

SKILLS

• Ahrefs | SimilarWeb | SEMrush | Google Analytics 3,4

• WordPress | Clickfunnels | Hubspot | Pipedrive | Salesforce
• Facebook Ads | Google AdWords PPC | LinkedIn ads | MailChimp | Klaviyo
• Adobe Photoshop | Adobe Illustrator | Adobe After Effects
• Microsoft Excel | PowerPoint | Word | Copywriting
• Trello | monday.com
• English C1

PERSONAL TRAITS

•Discipline
•Laser-focused (I love to do Deep work)
•Reliable
•Сommunicable
•Fast-learner

Contact email: VladDemukh@gmail.com

Telegram: @Vladchiss