Social Brand Management

Assignment 1- Template
 Objectives for Secondary Digital Property

<Identify a business objectives for your Primary Digital Property and explain the same >

<Identify a business objectives for your Secondary Digital Property and explain the same >
Part A Content Calendar
Week1 Why would
Date Content your What is the
Platform Type of Who are you What are you audience How will you Call to
/Channel Topic Content Time Targeting? saying? care? Measure Success? Action?

             

             

             

             

*Content Platform: YouTube, Facebook, Instagram,Linkedin, Twitter, Emails etc.,

*Topic: Silent Video, Trending news, testimonial etc.,
*Type of Content: Live Video, Blog post, curated content, Image etc.,
*Measurement: Traffic, Video views, Leads, Conversions etc.,
 Content Calendar Strategy

<Write a small brief about how you went about creating the content calendar and what was the strategy behind it>
Part B
Attach Screenshots of all the steps while creating the campaign
*Include all the steps (Campaign Details, Campaign Budget, Traffic, Schedule, Audience, Ad Setup, Placement etc.,)
Attach Screenshots of the Placements
Attach Screenshots of the Campaign Outcome/Results
*(You can also mention The total amount spend, Total reach, Total impressions, Total Clicks, CPC etc.,)
 Outcome of the Campaign (What Worked Well)

<Write about the overall Outcome of the campaign and as to what worked well for you in the campaign>
Outcome of the Campaign (What could’ve been better)

<Write as to what could’ve been better for you in the campaign>

Summary of insights and learnings
Attach Screenshots of the Insights( if any)

<Write down Your Insights and Learning here>

Links

Primary Digital Property: <Mention your Primary Digital property URL>

Secondary Digital Property: <Mention your Primary Digital property URL>