Tata Hitachi Construction Mach

Tata Hitachi Construction Machinery Co Ltd
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Key Employees
Tata Hitachi Construction
Name Job Title
Machinery Co Ltd
G. Sugiyama Director
Fast Facts Kazunori Nakamura Director
Headquarters Address 45, Museum Road,Jubilee Building, Mizumachi Director

Bangalore, 560025, India
Ocihai Director
Telephone + 91 8066953301
P. Chobe Director
Fax + 91 080 66953309
Website www.tatahitachi.co.in
Company Overview
Ticker Symbol, Stock Exchange N/A
Tata Hitachi Construction Machinery Co. Ltd
Number of Employees N/A (THCM), a joint venture of TATA Motors (40%)
and Hitachi Construction Machinery Co. Ltd
Fiscal Year End December (HCM) (60%), is an equipment manufacturer in
India. It manufactures and supplies a range of
Revenue (in US$ million) N/A
equipment such as hydraulic excavators,
excavator loaders, cranes, road making
equipment and wheeled equipment for the
construction, agriculture, infrastructure, and
mining sectors. THCM also manufactures
equipment spares and offers refurbishment and
SWOT Analysis reconditioning services and maintenance
services to various clients. The company
operates its branch offices across India and one
Strengths Weaknesses
office in Spain; and manufacturing plants in
Production and Distribution Overdependence on Selected Jamshedpur, Jharkhand; Dharwad, Karnataka;
Capabilities Region and Kharagpur, West Bengal. THCM is is
headquartered in Bangalore, Karnataka, India.
Wide Product and Service Offerings
Key Competitors
BEML Ltd (Ticker: BEML)

Opportunities Threats
Caterpillar India Pvt Ltd
Positive Outlook for Construction
Increase in Minimum Wages in India
Equipment Market in India Escorts Ltd (Ticker: ESCORTS)
Positive Outlook for Indian
Rapidly Changing Technology
Construction Industry JCB India Ltd
Stringent Rules and Regulations in
Strategic Growth Initiatives Komatsu India Pvt. Ltd.
India
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Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 1

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TABLE OF CONTENTS
1 Tata Hitachi Construction Machinery Co Ltd - Business Analysis .............................................................. 4
1.1 Tata Hitachi Construction Machinery Co Ltd - Company Overview .......................................................................4
1.2 Tata Hitachi Construction Machinery Co Ltd - Business Description ....................................................................4
1.3 Tata Hitachi Construction Machinery Co Ltd - Major Products and Services ........................................................5
2 Tata Hitachi Construction Machinery Co Ltd - Mergers & Acquisitions and Partnerships ........................... 6
2.1 Tata Hitachi Construction Machinery Co Ltd - M&A and Partnerships Strategy ...................................................6
3 Tata Hitachi Construction Machinery Co Ltd - Recent Developments ........................................................ 7
4 Tata Hitachi Construction Machinery Co Ltd - SWOT Analysis .................................................................. 9
4.1 Tata Hitachi Construction Machinery Co Ltd - SWOT Analysis - Overview...........................................................9
4.2 Tata Hitachi Construction Machinery Co Ltd - Strengths .......................................................................................9
4.3 Tata Hitachi Construction Machinery Co Ltd - Weaknesses .................................................................................9
4.4 Tata Hitachi Construction Machinery Co Ltd - Opportunities .................................................................................9
4.5 Tata Hitachi Construction Machinery Co Ltd - Threats ........................................................................................10
5 Tata Hitachi Construction Machinery Co Ltd - Company Statement......................................................... 11
6 Tata Hitachi Construction Machinery Co Ltd - History .............................................................................. 12
7 Tata Hitachi Construction Machinery Co Ltd - Key Employees ................................................................ 14
8 Tata Hitachi Construction Machinery Co Ltd - Locations and Subsidiaries............................................... 15
8.1 Tata Hitachi Construction Machinery Co Ltd - Head Office .................................................................................15
8.2 Tata Hitachi Construction Machinery Co Ltd - Other Locations and Subsidiaries ...............................................15
9 Appendix ................................................................................................................................................. 17
9.1 Methodology .........................................................................................................................................................17
9.2 Disclaimer.............................................................................................................................................................17
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LIST OF TABLES
Table 1: Tata Hitachi Construction Machinery Co Ltd - Major Products and Services....................................... 5
Table 2: Tata Hitachi Construction Machinery Co Ltd - History ....................................................................... 12
Table 3: Tata Hitachi Construction Machinery Co Ltd - Key Employees ......................................................... 14
Table 4: Tata Hitachi Construction Machinery Co Ltd - Subsidiaries .............................................................. 15
Table 5: Tata Hitachi Construction Machinery Co Ltd - Locations................................................................... 15
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1 Tata Hitachi Construction Machinery Co Ltd - Business

Analysis
1.1 Tata Hitachi Construction Machinery Co Ltd - Company Overview
Tata Hitachi Construction Machinery Co. Ltd (THCM), a joint venture of TATA Motors (40%) and Hitachi Construction
Machinery Co. Ltd (HCM) (60%), is an equipment manufacturer in India. It manufactures and supplies a range of
equipment such as hydraulic excavators, excavator loaders, cranes, road making equipment and wheeled equipment for
the construction, agriculture, infrastructure, and mining sectors. THCM also manufactures equipment spares and offers
refurbishment and reconditioning services and maintenance services to various clients. The company operates its branch
offices across India and one office in Spain; and manufacturing plants in Jamshedpur, Jharkhand; Dharwad, Karnataka;
and Kharagpur, West Bengal. THCM is is headquartered in Bangalore, Karnataka, India.
1.2 Tata Hitachi Construction Machinery Co Ltd - Business Description
THCM manufactures and supplies equipment and services. It serves various sectors including agriculture, mining,
construction and infrastructure. The company operates as a joint venture of TATA Motors and HCM, Japan holding 40%
and 60% stake respectively, THCM’s product range includes hydraulic excavators, excavator loaders, wheel loaders,
transit mixers, dump trucks, compactors, mining shovels, motor graders, cranes, and tunnel boring machines. The
company also owns service and marketing offices in over 230 locations in India. THCM offers a range of excavators with
over 30 models starting from 2 tons to 800 tons and dump trucks with a capacity from 35 tons to 290 tons..
The company offers its services primarily to mining and infrastructure sectors. For the mining sector, the company
provides equipment for various applications such as coal, iron ore and limestone excavation. Its products include
hydraulic excavators including cable shovels and backhoes, wheel loaders, and dump trucks. Its products are offered
under various models such as EX 110, ZAXIS 650H, EX200LC Super, EX 2600-6, ZW 220, EH 600, TWL 3034 and TL
360 Z. For the Infrastructure sector, THCM provides a range of equipment including transit mixers, compactors, tunnel
boring machine, cranes, motor graders, hydraulic excavators, excavator loaders, and wheel loaders. Its product models
include ZAXIS 50, EX 110, ZAXIS 220 LC, TG 160, TH 76, TM 06 Super, KH 500, EX 8000-6, SCX 2800-2 (N) and TFC
280.
The company also offers a range of value added services such as support solutions, spare parts solutions, and storage
and distribution. Its support solutions include full maintenance contracts, annual maintenance contracts, annual service
contract, site overhauls and remanufactured aggregates. In addition, the company offers a range of genuine spares and
attachments including filters, ground engaging tools, hydraulic pumps and motors, pins and bushes, undercarriage parts,
and transmission and transmission tools. The company also operates a warehouse in Dharwad to store and distribute its
products. The company also offers specialized reconditioning and refurbishing services.
THCM operates manufacturing plants in Jamshedpur, Jharkhand; Dharwad, Karnataka; and Kharagpur, West Bengal.
The company also operates a design and development center for developing for collaborated and indigenous equipment
in Kharagpur.
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1.3 Tata Hitachi Construction Machinery Co Ltd - Major Products and Services
THCM is an equipment manufacturer in India. The key products and services offered by the company include:
Table 1: Tata Hitachi Construction Machinery Co Ltd - Major Products and Services
Products:
Hydraulic Excavators
Excavator Loaders
Wheel Loaders
Transit Mixers
Dump Trucks
Compactors
Backhoe Loaders
Mini Excavators
Motor Graders
Tunnel Boring Machines
Cranes
Equipment Spare Parts:
Hydraulic Filters
Hydraulic Pumps and Motors
Pins and Bushes
Transmission Tools
Undercarriage Parts
Services:
Full Maintenance Contracts
Refurbishing Services
Spare Parts Solutions
Storage and Distribution

Source: Timetric
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2 Tata Hitachi Construction Machinery Co Ltd - Mergers &

Acquisitions and Partnerships
2.1 Tata Hitachi Construction Machinery Co Ltd - M&A and Partnerships Strategy
Hitachi Construction Machinery acquires 20% stake in Telco Construction Equipment from Tata Motors
Deal Type Acquisition Deal Sub Type Minority Acquisition
Deal Status Completed Announced Date 2010-03-26
Deal in Brief
Hitachi Construction Machinery Co., Ltd., a Japan based construction equipments company, completed the acquisition of
20% stake in Telco Construction Equipment Company Limited (Telcon), an equipment manufacturer, from Tata Motors
Limited (Tata Motors), an automobile company, for the purchase consideration of INR10,000 million ($21.97 million).
Participant Company Information
Company Name Tata Motors Ltd Involvement Type Vendor
Company Overview
Tata Motors Limited (Tata Motors) is a manufacturer and distributor of automobiles. The company principally
manufactures passenger cars, utility vehicles, trucks, buses and defense vehicles. Through its subsidiaries, it is also into
engineering and automotive solutions, construction equipment manufacturing, automotive vehicle components
manufacturing, and supply chain activities. Tata Motors also produces machine tools and factory automation solutions,
high-precision tooling, plastic and electronic components for automotive and computer applications. It also distributes and
markets Fiat branded cars in India. The company has market presence in several countries across Europe, the Middle
East, North America, Africa, Asia, Russia, CIS, Oceania, Central America, and South America. Tata Motors is
headquartered in Mumbai, India.
Company Name Hitachi Construction Machinery Co., Ltd. Involvement Type Vendor
Company Overview
Hitachi Construction Machinery Co., Ltd., (HCM) is an industrial equipment company. It manufactures and distributes
construction and mining equipment for digging, loading, breaking, grabbing, cutting, crushing, and screening purposes. Its
offerings include excavators, wheel loaders, cranes and foundation machines, demolition equipment, dump trucks, loading
shovels, and compaction equipment. The company also provides troubleshooting, technical training, and extended
warranty services; and mine management services. HCM serves residential and building construction, plant construction,
urban development, infrastructure maintenance and mining resources, demolition, waste recycling, and agricultural
customers in Asia and Oceania, Europe, Africa, the Middle East, North America and South America. The company
manufactures its products in facilities in Japan and sells them through a network of distributors, subsidiaries, and affiliates.
HCM is headquartered in Tokyo, Japan.
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3 Tata Hitachi Construction Machinery Co Ltd - Recent

Developments
EX 110 Super Series Launch in Dharwad
Date : 23 Jul 2015
The Super series of EX110 was launched at the THCM Dharwad plant on the 23rd of July 2015.Customers, Financiers,
Channel partners, THCM Senior management and our Plant team came together to make the launch a Super success.
The event began with invoking the blessings of the Almighty, followed by a machine inauguration ceremony, key handing-
over & felicitation of customers and finally a grand flag off.The event was well received by all present and it showcased
THCM's intent to consolidate and build its leadership position in the Indian construction equipment market.
Tata Hitachi Construction Machinery Company launches EX110 'Super' Series Hydraulic Excavator
Date : 23 Jul 2015
Tata Hitachi Construction Machinery Company Pvt Ltd launched the EX110 'Super' Series Hydraulic Excavator today at
its manufacturing plant in Dharwad, Karnat aka in the presence of a distinguished gathering of customers and offic ials
from Tata Hitachi.The large audience attending the event appreciated the contemporary fe atures and offerings of the new
product. The new Super series of EX110 will roll ou t of Tata Hitachi's plant at Dharwad.Tata Hitachi Construction
Machinery Company Private Limited formerly known as Telcon (originally a division of Tata Motors) has been in the
forefront of the Construction Equipment business since the early 1960s. A technic al collaboration with Hitachi
Construction Machinery Limited (HCM) Japan started in 1984 for the manufacture of world class Hydraulic Excavators in
India. The Constructi on Equipment business was made an independent entity in 1999 and over the years HCM a cquired
stake in this entity (currently at 60%, the rest being with Tata Motors).The Company, a leader in the Indian Hydraulic
Excav ator Market, offers a full range of constructive solutions that straddles diverse requi rements of its customers. This
range includes Hydraulic Excavators, Excavator Loaders, W heel Loaders, Soil Compactors, Motor Graders, Transit
Mixers and Dumpers. Tata Hitachi h as the widest range of hydraulic excavators in India with more than 30 models starti
ng from 2 Ton up to 800 Ton capacity catering to Mining and Infrastructure applications. While the 'ZAXIS GI' series
excavators address the cutting edge technology segment, the po pular 'EX' series is widely accepted in the market for
cost effectiveness, easy maintainabi lity and low operating costs.Over the last five decades, the company has always
been at the forefront in providing the latest technology, features and customization to th e discerning Indian customer.
With pioneering offerings in the Hydraulic Excavator ran ge, Tata Hitachi has consistently broken new barriers in the
evolution of the CE Industry in the country. The EX100/EX110 with an installed machine base of over 10,000 machines
work ing in a wide variety of applications and in various geographies across the country has consistently been the leader
in its size class for over two decades. This has been a standin g testimony to the machines' superior performance and
unmatched durability. The EX110 bra nd has remained young, vibrant and relevant through regular transformation and
changes in tune with the changing customer expectations. The uncomplicated design, ease of ser viceability and resilient
structure to handle tough job conditions, while retaining the co re of its hydraulics of this tough machine, has made Tata
Hitachi EX110 the favourite choice of our customers.Following the highly successful launches of the EX2 00LC Super and
EX70 Super, Tata Hitachi is now proud to introduce the 'Super' Series of hyd raulic excavators in the 10Ton segment,
through the launch of the TATA HITACHI EX110 Super.Technological advances are limitless. The better an d more
reliable an excavator's hydraulics, the better and more efficiently it gets the job don e at less cost. Hitachi's original
Optimum Hydraulic System , at the core of the EX110 Super allows for easy, s mooth and swift combined operations
which translate into a superior machine performance. Advanced features such as the Fuel Saving Pump System and
Cross-Sensing Summation System help in higher working speeds and controlling energy los ses.The EX110 Super with
additional improvements is tai lor made to match the Indian operating conditions. A result of Hitachi's world class desig n
and R&D expertise, it displays unparalleled versatility with its compatibility wit h a wide variety of attachments and the
many variants it has on offer. The EX110 Super spor ts a new and ergonomically designed roomy cabin amongst a host of
aesthetic design improvements wh ich help in boosting the efficiency of the operators.Powered by the reliable and fuel
efficient Tata 697 NA engine, the EX110 Super now comes equipped with the Power Mode selection feature which makes
optimum use of the engine horsepower by sensing the changes in the engine spe ed that occur with each new load.
Depending on the job, operator can suitably select the mode to match the operating need, resulting in fuel savings.The
new and improved EX110 Super also comes with co ntemporary feature enhancements such as the Auto Idle and default
Auto Deceleration which provide an increased saving in fuel, thereby lowering customer's operational costs.
Inauguration of Tata Hitachi Engine Workshop in Udaipur
Date : 02 Jul 2015
Tata Hitachi has opened a new Engine Workshop in Udaipur, which was inaugurated on the 2nd of July 2015 in the
presence of esteemed customers of the region with THCM and Dealership officials.This workshop has been opened with
the following objectives:To cater to the Isuzu and Mitsubishi engine repair and overhauling requirement of customers of
the North West RegionTo build confidence of the ZAXIS machine users in the Engine Repair and After Sales Support
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facilitationTo increase the sale of Recon enginesTo encourage customers to chose THCM for their engine repair and
overhauling requirementsTo offer back-up for FMC sites in North West for their engine side overhaul/repairsTo reduce the
turn around time for repair and overhauling of enginesWe sincerely hope that this set up will add more value to our service
delivery to our customers in the region. Congratulations to the team of THCM service head quarters & Udaipur branch for
making the event a grand success.
Source: Timetric
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4 Tata Hitachi Construction Machinery Co Ltd - SWOT

Analysis
4.1 Tata Hitachi Construction Machinery Co Ltd - SWOT Analysis - Overview
Tata Hitachi Construction Machinery Co. Ltd (THCM) is a leading construction equipment manufacturer and marketing
company. The company’s wide product and service offerings, and strong production and distribution capabilities are its
major strength, even as over dependence on a selected region remain an area of concern. Rising labor costs and
stringent rules and regulations in India and rapidly changing technology may impact the company’s performance.
However, positive outlook for Indian construction industry, strategic growth initiatives and positive outlook for construction
equipment market in India are likely to present new growth opportunities to the company.
4.2 Tata Hitachi Construction Machinery Co Ltd - Strengths
Strengths - Wide Product and Service Offerings
The company offers a range of construction and mining equipment catering to the needs of building and infrastructure
needs. THCM is one of the largest manufacturers of construction equipment in India. The company offers a range of
excavators with over 30 models starting from 2 tons to 800 tons and dump trucks with a capacity from 35 tons to 290 tons.
Its products include hydraulic excavators, mining shovels, off-highway dumpers, backhoe loaders, wheel loaders,
vibratory compactors, motor graders, crawler cranes, multi-utility loader, transit mixers, among others. The company also
offers a range of services such as full maintenance contracts, site overhauls and specialized reconditioning and
refurbishing services. It also provides spares and attachments. Moreover, the company leverages product innovation
strategy to offers better solutions and services to its customers and develop new revenue streams providing strength to its
balance sheet. Such wide range of products and services helps the company to serve diverse requirements of its
customers, which in turn drives its top-line performance.
Strengths - Production and Distribution Capabilities
The company has strong production capability, which helps it meet the demand from its customers. THMC owns and
operates three manufacturing plants at Jamshedpur in Jharkhand; Dharwad in Karnataka; and Kharagpur in West Bengal.
In addition, the company has a network of 230 warehouse, dealership, and hydraulic workshops across India and one in
Spain. It also manages a research and development facility for design and development of indigenous and collaborated
equipment at Kharagpur, West Bengal. Ability to produce and distribute quality products has enabled the company to
emerge as a leading manufacturer in India.
4.3 Tata Hitachi Construction Machinery Co Ltd - Weaknesses
Weaknesses - Overdependence on Selected Region
Dependence on the Indian market for its revenue could be a cause of concern to the company during any political or
economic adversity in the region. THCM generates a major portion of its revenue from India. With its prime competitors
such as Escorts Ltd, and McNally Bharat Engineering Company Ltd., already having diversified geographical operations,
the company is at a major disadvantage. Limited geographical presence puts the company at a risk, as any adverse
development in the political, economic or climatic environment of the region might have an adverse impact on its
business. It also restricts its market share and limits growth options.
4.4 Tata Hitachi Construction Machinery Co Ltd - Opportunities
Opportunities - Strategic Growth Initiatives
THCM is taking various strategic initiatives to drive its business growth. For example, in June 2017, the company
launched MAX Series TH76 and TH86 backhoe loaders at its Dharwad Plant. In the same month, the company opened an
operators training center in Dharwad, Karnataka to develop skill sets. In April 2017, THCM introduced ZAXIS 33U Mini
Excavator at India Golf Expo 2017. In November 2016, the company launched ZAXIS 470H Shovel variant at IMME 2016.
In addition, in August 2016, the company introduced ZAXIS 370LCH GI-Series Hydraulic Excavator primarily targeting
granite and marble, blue metal handling and bulk excavation sectors in India.
Opportunities - Positive Outlook for Indian Construction Industry
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The positive outlook for the Indian construction industry may provide new opportunities to THCM. According to in-house
research, the Indian construction industry is expected to grow with various investments in residential, infrastructure,
transport and energy projects during the forecast period (2017–2021). In addition, several government flagship programs
including 100 Smart Cities Mission, Housing for All, Atal Mission for Urban Rejuvenation and Transformation (AMRUT),
Make in India and Power for All are also expected to drive the growth in the future. The construction industry in India is
expected to rise at a CAGR of 4.2% during the forecast period and reach INR43.0 trillion in 2021. The residential
construction market is expected to record a forecast-period CAGR of 8.8% and value INR13.8 trillion in 2021. This market
is expected to be supported by the increase in urbanization, population and government investments in affordable housing
projects. The infrastructure construction market is estimated to record a CAGR of 8.2% during the forecast period, and
value INR9.8 trillion in 2021. This market is expected to be driven by the investments from public, private, and foreign
companies for the development and modernization of transport infrastructure. The commercial construction market is
expected to record a forecast-period CAGR of 8.1% and value INR3.4 trillion in 2021. This market is estimated to be
supported by the rising disposable income, and the growth in the retail and tourism sectors. The industrial construction
market is estimated to grow at a CAGR of 7.3% and reach a value of INR3.3 trillion in 2021. This market is estimated to
grow by investments in the manufacturing plants and chemical and pharmaceutical plants categories. The energy and
utilities construction market is expected grow at a CAGR of 7.4% and value INR11.1 trillion in 2021. It is expected to be
supported by the investments in renewable energy infrastructure. The institutional construction market is expected to
record forecast-period CAGR of 6.9%, through public and private sector investments in education and healthcare
construction projects.
Opportunities - Positive Outlook for Construction Equipment Market in India
THCM may benefit from the positive outlook of construction equipment market in India. According to India Brand Equity
Foundation (ibef), the Indian construction equipment sales which reached 68,200 units in 2015, is expected to grow at a
CAGR of 6.18% during 2007 and 2018 and reach 96,700 units by 2018. The construction equipment market is expected
to be driven by the road construction and earthmoving sectors and various infrastructure investments in the country. In
addition, according to Indian Construction Equipment Manufacturers’ Association (Icema), the Indian construction
equipment market is expected to increase to US$5 billion in 2020. Therefore, the company stands to benefit from the
positive outlook of construction equipment market in India.
4.5 Tata Hitachi Construction Machinery Co Ltd - Threats

Threats - Stringent Rules and Regulations in India
THCM is required to comply with stringent regulations at the federal, state and local levels. Products and services that do
not comply with legislation outlined by the regulatory bodies may face a delay in reaching its customers. Furthermore,
non-compliance with legislation may lead to penalties and legal proceedings, which may damage the company’s image.
The company must comply with various construction laws, rules and regulations such as The Real Estate Regulation and
Development Bill, 2013; Regulation of Employment and Conditions of Service Act, 1996; Contract Labour (R&A) Act,1970;
Contract Labour(Regulation and Abolition) Act, 1970 ; and Air (Prevention And Control Of Pollution) Act, 1981. Any non-
compliance with applicable regulations may lead to fines and other penalties. The compliance or change in regulations
may force the company to update its services, in turn, increasing the capital expenditure and impacting its financial
position.
Threats - Increase in Minimum Wages in India
Increasing minimum wage rates for employees in India may increase the costs for the company. Such initiatives from the
Indian government may increase the cost indirectly for THCM which in turn may affect its profitability. In March 2017, the
government announced to increase the minimum wage for construction skilled employee to INR637, INR579 and INR494
and for highly skilled employee to INR693, INR637 and INR579 in area A, B and C respectively. In addition for semi-
skilled employees the wages are INR579, INR494 and INR410 for area A, B and C respectively.
Threats - Rapidly Changing Technology
Construction and Mining Equipment manufacturing market, in which THMC participates, is subject to rapid technological
changes. The introduction of products using new technologies and the adoption of new industry standards can make
existing products or products under development, obsolete or unmarketable. In this scenario, to compete effectively, the
company has to continuously innovate and introduce new products that gain market acceptance. Unless the company
understands the customers’ requirements and adapts the emerging technologies in the market and introduces new
products and solutions, its business may be adversely affected.
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5 Tata Hitachi Construction Machinery Co Ltd - Company

Statement
Mission and Vision statement of THCM is given below. The statement has been taken from the company’s website.
Vision
Reliable Solutions for Building a Greater Tomorrow
Mission
•Be the preferred partner for providing reliable solutions for mining and infrastructure sectors.
•While dominating the domestic market, we will become a global manufacturing and development hub.
•Our hallmark shall be our motivated people, customer-centric culture, superior technologies, and strong partnerships, all
working safely in unison with environment and society.
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6 Tata Hitachi Construction Machinery Co Ltd - History
Table 2: Tata Hitachi Construction Machinery Co Ltd - History

Year Event type Description
In June, the company opened an operators training center in Dharwad,

2017 Corporate Changes/Expansions
Karnataka to develop skill sets.
In June, the company launched MAX Series TH76 and TH86 backhoe loaders at
2017 New Products/Services
its Dharwad Plant.
2017 New Products/Services In April, THCM introduced ZAXIS 33U Mini Excavator at India Golf Expo 2017.
2017 Others In March, the company’s Kharagpur plant rolled out its 10,000th machine.
2016 New Products/Services In November, the company launched ZAXIS 470H Shovel variant at IMME 2016.
In August, the company introduced ZAXIS 370LCH GI-Series Hydraulic

2016 New Products/Services Excavator primarily targeting granite and marble, blue metal handling and bulk
excavation sectors in India.
2016 Others In July, the company’s Dharwad plant rolled out its 50,000th machine.
2015 New Products/Services The company launched the EX110 ‘Super’ Series hydraulic excavator.
2015 New Products/Services The company launched ZAXIS 80 GI Series Hydraulic Excavator.
The company received an order to supply 15 units of ZAXIS 470H GI series

2015 Contracts/Agreements
hydraulic excavator from M/s. SICAL Logistics Limited.
2015 Corporate Changes/Expansions The company formed a new Engine Workshop in Udaipur.
The Dharwad plant of Tata Hitachi Construction Machinery Company was

2014 Corporate Awards
awarded the Excellence in Consistent TPM Commitment by JIPM, Japan.
2014 New Products/Services The company introduced a new motor grader TG160 in India.
The company established a new plant in Kharagpur, West Bengal by investing

2013 Commercial Operation
INR5.5 billion.
2013 New Products/Services The company launched TH76 Excavator loader.
2013 New Products/Services The company launched ZAXIS 220 LC-GI series Hydraulic Excavator.
2012 Corporate Changes/Expansions TCECL changed its name to Tata Hitachi Construction Machinery Co. Ltd.
The company's manufacturing plants at Jamshedpur and Dharwad plants were

2011 Corporate Awards
awarded TPM Excellence award in category A.
2010 Contracts/Agreements The company secured two orders from Hubli Dharwad Municipality Corporation.
2010 Corporate Changes/Expansions HCM increased its stake to 60% in TCECL joint venture.
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Table 2: Tata Hitachi Construction Machinery Co Ltd - History

Year Event type Description
The company launched various new products at EXCON 2009, including Tunnel
version of the EX200LC, Long Arm on the EX350 for Dredging and others.
The company sold the 7000th TATA 315V Backhoe Loader and the 3000th
2009 Others
TATA-HITACHI EX110 Hydraulic Excavator.
2008 Others The company sold its 10,000th EX 200LC hydraulic excavator.
The company won an order for 16 TATA 315V backhoe loaders from Kolkata
Metropolitan Development Authority (KMDA).
The company acquired a controlling stake of 60% in Comoplesa Lebrero S.A,

2008 Acquisitions/Mergers/Takeovers
Spain.
2008 Acquisitions/Mergers/Takeovers Telcon acquired a 79% stake in Serviplem S.A., Spain.
The company introduced ZAXIS 50U, a 5 ton mini excavator, India's first zero tail
swing excavator.
2005 Corporate Changes/Expansions HCM increased its stake to 40% in TCECL joint venture.
The company formed joint venture with IVRCL Infrastructures, Projects Ltd,
GreenArm and Hitachi and formed Telcon Eco Resurfaces Pvt Ltd (TERPL).
The company started manufacturing the Euclid-Hitachi 35-tonne capacity dump-

trucks (EH-600 model).
2000 Corporate Changes/Expansions HCM acquired 20% stake in TCECL.
Telco Construction Equipment Company Limited (TCECL) was established as a

1999 Corporate Changes/Expansions
joint venture company of HCM and TELCO.
TELCO entered into a technical collaboration with Hitachi Construction

Machinery (HCM), Japan for manufacturing hydraulic excavators.
The company was established as a division of TATA Engineering and

1961 Incorporation/Establishment Locomotive Company (TELCO, currently known as Tata Motors) and started
manufacturing of construction equipment.
Source: Timetric
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7 Tata Hitachi Construction Machinery Co Ltd - Key

Employees
Table 3: Tata Hitachi Construction Machinery Co Ltd - Key Employees
Name Job Title Board Level
G. Sugiyama Director Non Executive Board
Kazunori Nakamura Director Non Executive Board
Mizumachi Director Non Executive Board
Ocihai Director Non Executive Board
P. Chobe Director Non Executive Board
P. M. Telang Chairman Executive Board
S. Nakajima Director - Tokyo, Japan Senior Management
Sandeep Singh Managing Director Senior Management
Shyam Mani Director Non Executive Board
Source: Timetric
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8 Tata Hitachi Construction Machinery Co Ltd - Locations and

Subsidiaries
8.1 Tata Hitachi Construction Machinery Co Ltd - Head Office

45, Museum Road,Jubilee Building
Bangalore
Zip: 560025
India
Tel: + 91 8066953301
Fax: + 91 080 66953309
8.2 Tata Hitachi Construction Machinery Co Ltd - Other Locations and Subsidiaries
Table 4: Tata Hitachi Construction Machinery Co Ltd - Subsidiaries
Serviplem S.A.
Polígono Industrial
Malpica, C/ D
Zaragoza
Spain
Source: Timetric
Table 5: Tata Hitachi Construction Machinery Co Ltd - Locations
Service & Spares Support Center

Tata Hitachi Campus
Calle Maria Zambrano, Mum.
Block No.2, KIADB, Belur Industrial Estate
14, Planta 8, Puerta - B - 50018
Dharwad
Zaragoza
Zip: 403 601
Spain
India
Tel: + 34 6185 13544
Tel: + 91 836 6552593
Fax: + 91 836 2486678
___________________________________________________________________________________________

__________________________________________________________________________________________
Table 5: Tata Hitachi Construction Machinery Co Ltd - Locations
C/o. Trishul Tread (P) Ltd.

Plot No. 220, Zone b, Sector - A Adjacent to SBI Telco Campus Branch,
Bhubaneshwar Jamshedpur
Zip: 751 010 India
India Tel: + 91 657 6690710
Tel: + 91 674 2582017 Fax: + 91 657 6690706
PRV Towers, 16/8

D- 306, Ganesh Meridian
GST Road, 1st Floor, Guindy
Opp. Amiraj Farm
Chennai
Ahmedabad
Zip: 600 027
India
India
Tel: + 91 79 40049800
Tel: + 91 44 22321501
Fax: + 91 44 22321501
C/o. M G Brothers Industries Pvt. Ltd. C/o. Shankar Equipments Ltd.

26-II-310, Jyothinagar, Beside Railway Station Road, NH-30, Patna - Fatuha Road
Nellore Patna
Zip: 524 004 Zip: 800 008
India India
C-155, Phase -1
C/o Waves Tradecom
Okhla Industrial Area
House No 18
New Delhi
Channi Jammu
Zip: 110 020
India
India
Kharagpur Plant
D.No. 7-5-6, First Floor Village-Rupnarayanpur
Besides Panduranga Swamy Temple Post office – Jakpur
Visakhapatnam Kharagpur
Zip: 530 003 Zip: 721301
India India
Source: Annual Report, Company Website, Primary and Secondary Research
___________________________________________________________________________________________

__________________________________________________________________________________________
9 Appendix
9.1 Methodology
Timetric company reports are based on a core set of research techniques which ensure the best possible level of quality
and accuracy of data. The key sources used include:
Company Websites
Company Annual Reports
SEC Filings
Press Releases
Proprietary Databases
Notes
Financial information of the company is taken from the most recently published annual reports or SEC filings
The financial and operational data reported for the company is as per the industry defined standards
Revenue converted to US$ at average annual conversion rate as of fiscal year end
9.2 Disclaimer
All Rights Reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means,
electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Timetric.
The data and analysis within this report is driven by Timetric from its own primary and secondary research of public and
proprietary sources and does not necessarily represent the views of the company profiled.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the
findings, conclusions and recommendations that Timetric delivers will be based on information gathered in good faith from
both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Timetric can
accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.
___________________________________________________________________________________________

Reproduced with permission of copyright owner. Further reproduction prohibited without
permission.

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Tata Hitachi Construction Machinery Co Ltd

Fast Facts Kazunori Nakamura Director

Headquarters Address 45, Museum Road,Jubilee Building, Mizumachi Director

BEML Ltd (Ticker: BEML)

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 1

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 2

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 3

1 Tata Hitachi Construction Machinery Co Ltd - Business

1.1 Tata Hitachi Construction Machinery Co Ltd - Company Overview

1.2 Tata Hitachi Construction Machinery Co Ltd - Business Description

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 4

Tunnel Boring Machines

Equipment Spare Parts:

Hydraulic Pumps and Motors

Pins and Bushes

Full Maintenance Contracts

Spare Parts Solutions

Storage and Distribution

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 5

2 Tata Hitachi Construction Machinery Co Ltd - Mergers &

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 6

3 Tata Hitachi Construction Machinery Co Ltd - Recent

EX 110 Super Series Launch in Dharwad

Date : 23 Jul 2015

Date : 23 Jul 2015

Inauguration of Tata Hitachi Engine Workshop in Udaipur

Date : 02 Jul 2015

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 7

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 8

4 Tata Hitachi Construction Machinery Co Ltd - SWOT

4.1 Tata Hitachi Construction Machinery Co Ltd - SWOT Analysis - Overview

4.2 Tata Hitachi Construction Machinery Co Ltd - Strengths

Strengths - Wide Product and Service Offerings

Strengths - Production and Distribution Capabilities

4.3 Tata Hitachi Construction Machinery Co Ltd - Weaknesses

Weaknesses - Overdependence on Selected Region

4.4 Tata Hitachi Construction Machinery Co Ltd - Opportunities

Opportunities - Strategic Growth Initiatives

Opportunities - Positive Outlook for Indian Construction Industry

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 9

Opportunities - Positive Outlook for Construction Equipment Market in India

4.5 Tata Hitachi Construction Machinery Co Ltd - Threats

Threats - Increase in Minimum Wages in India

Threats - Rapidly Changing Technology

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 10

5 Tata Hitachi Construction Machinery Co Ltd - Company

Reliable Solutions for Building a Greater Tomorrow

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 11

6 Tata Hitachi Construction Machinery Co Ltd - History

Table 2: Tata Hitachi Construction Machinery Co Ltd - History

In June, the company opened an operators training center in Dharwad,

In August, the company introduced ZAXIS 370LCH GI-Series Hydraulic

The company received an order to supply 15 units of ZAXIS 470H GI series

The Dharwad plant of Tata Hitachi Construction Machinery Company was

The company established a new plant in Kharagpur, West Bengal by investing

2013 New Products/Services The company launched TH76 Excavator loader.

The company's manufacturing plants at Jamshedpur and Dharwad plants were

Tata Hitachi Construction Machinery Co Ltd - SWOT Profile Page 12

Table 2: Tata Hitachi Construction Machinery Co Ltd - History

The company acquired a controlling stake of 60% in Comoplesa Lebrero S.A,

2008 Acquisitions/Mergers/Takeovers Telcon acquired a 79% stake in Serviplem S.A., Spain.

The company started manufacturing the Euclid-Hitachi 35-tonne capacity dump-

2000 Corporate Changes/Expansions HCM acquired 20% stake in TCECL.