Oksana Marina

Head of Performance Marketing, Head of User acquisition,

CMO

Experience
2019 - 04.2023
Foxoffers Performance Marketing Network, Kyiv
Chief Executive Officer

Contact — Managing all operations: responsible for profit, revenue, and quality targets
— Adjusting strategies and budgets based on current performance to maximize ROI
— Attaining key performance indicators related to business metrics (revenue, acquisition,
Phone ROI etc )
+380976674762 — Developed a marketing strategy and executed a marketing plan
— Measuring and analyzing website traffic (bounce rate, search and direct traffic etc.)
Telegra — Weekly and monthly analysis and reports
@oks_m — Implementing marketing KPIs to track and analyze
m
— Building, leading and mentoring an online marketing team
Email Head of Affiliates
marinaoksan@gmail.com
— Built an affiliate partnership program from a scratch
— Managed affiliate partnerships by building relationships and collaborations
Address — Monitored performance and traffic volumes brought by affiliates
KYIV

2021-2022
Education Under NDA Forex Trading Platform, Kyiv
Head of Performance Marketing
— Managed an acquisition team of 30 (Affiliate, Media Buying, Influence marketing, and
2018
other Inbound channels)
Oxford Fintech Programme
— Managed a budget of over $300,000 and built forecasts and goals
Said Business School, University of Oxford
— Monthly reported, evaluated performance, and calculated growth points
— Drew up a plan of experiments to find payback campaigns and further scaled
2010 — Constantly searched for new Inbound channels, tested and calculated performance
Master's degree in Law — Developed dashboards with key KPIs, including LTV of a cohort of new users
Academy of Municipal Management — Worked with data from Google Analytics and PowerBi
— Partnered with other departments (product, design, development, analytics, retention,
etc). Drew up briefs and technical specifications for analytics, landing pages, and
advertising materials

Expertise — People management - recruiting, assessment, onboarding, etc

2016 - 2019
Simple, New York
Digital Marketing
Digital Marketing Team Lead
Business Management — Develop marketing plans (brand strategy and digital marketing strategy) for the fintech
startups
Performance Marketing — Plan, organize, lead, and control promotional content with social media influencers


— Develop and implement social media brand strategies, campaigns, brand awareness

Team Management
— Planning, Organization and participation in specialized exhibitions (US-based blockchain
conferences)

Project Management
Marketing Specialist

Marketing Assistant

Language 2014 - 2015

English Makmel attorney at law, Kyiv

Legal Counsel
Ukrainian
Russian 2010 - 2014
JSC «Bank «Finance and Credit», Kyiv
Legal Advisor