Muhammed Sabry

CONTACT 8 El Tayseer street, m.sabryelbakry@gmail.com

Faisal, Giza +201067894325

WORK EXPERIENCE
Al Salem Johnson Controls October 2021- Now
E-Commerce Manager

- Manage sales, functionality, and user experience of ASJC digital sales channels: Online Store, eDealers, and
Mobile Application.
- Develop periodic and frequent reporting of traffic, sales, and user experience per channel.
- Constantly keep up with trends and developments in order to execute the best marketing tactics and strategies for
business.
- Manage content and product uploads, category builds, content detail maintenance, and promotional activities in
alignment with Marketing, IT, and beneficiary business stakeholders.
- Raise traffic and awareness of ASJC digital sales channels through planning and cross-functional alignment with
concerned stakeholders.
- Highly involved in UAT site testing for development projects and the regular site walks to ensure 100% accuracy
at all times.
- Work with marketing to ensure seasonal adaptation and communication to ensure thematic, engaging, and always
refreshed look and feel, including Mobile Application visualization.
- Collaborate with the digital team for onsite optimizations such as product recommendations, upselling/cross-selling
opportunities, and search improvements.
- Monitor and report direct and indirect competitive analysis to maintain a healthy brand positioning and sales
performance across the seasons.
- Reporting on e-Commerce trade performance including financial and operational KPIs, providing data-driven insight,
sales campaign performance, and conducting deep dives needed to better understand shopping behaviors and
trends.
- Reporting on Mobile Application performance separately to evaluate product vs. service performance.
- Plan ongoing Mobile Application notification calendar for products, services, and e-commerce offer to push more
attraction and transactions.
- Develop a digital sales channel Marketing Activity Calendar to achieve agreed-on KPIs.
- Track and control e-Commerce expenses and budget while working closely with the digital team to reduce the cost
per click and increase the number of transactions.
- Write and edit product content that will be published across digital sales channels.
- Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
- Provide support in other areas of Email Marketing and user experience.
- Automate the tracking and work closely with IT to integrate sales software with the e-Commerce performance.

Multi Trade for Commercial Agencies November 2019 — October 2021

E-Commerce Manager
-Plan and deliver overall trading strategy for the e-commerce site, including the product and pricing strategy.
-Improve commercial performance using data sources including web analytics data on traffic, conversion and AOV.
-Manage e-commerce dashboards and reporting metrics.
-Manage and develop own internal and external stakeholder relationships, working with 3rd party agencies.
-Responsible for understanding and then communicating web trading insights, online comparison and reporting.
-Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage
sales in online store.
-Creating frameworks that transform social media sites into highly profitable platforms.
-Directing the activities of Software Developers, Copywriters, and Graphic Designers to ensure careful adherence to
predetermined strategies.
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 -Reviewing the security of checkout pages and payment procedures.
-Creating promotional offers and checking to see that they are uploaded precisely.
-Reviewing copy and legal disclaimers to verify their accuracy.
-Analyzing traffic to inform website maintenance and the effectiveness of marketing strategies.

Daffah for Apparel & Fashion January 2019 — October 2019

E-Commerce Specialist
- Manage all online activity in relation to traffic acquisition, sales, conversion and A/B testing and reporting.
- Develop and implement E-Commerce strategy in order to improve website performance.
- Work with developers to improve website user experience.
- Work with the marketing team / manage digital marketers in order to improve quality and traffic acquisition.
- Moving website to new CMS, optimizing website for app users.
- Research market in order to discover new trends and technologies in order to improve website performance.
- Analyze various data to apply strategies in order to deliver top performance and achieve KPI’S.
- Oversee or directly manage digital marketing channels across PPC, SEO, and Display, affiliates, email marketing and
social media.
- Develop content calendar and oversee website content and landing page development.

EPT December 2017 — January 2019

E-Commerce Specialist
- Assist in the formulation of strategies to build a lasting digital connection with Consumers.
- Raised customers’ interaction by 40% through Planning and monitoring the ongoing company activities on social
media.
- Increased conversion rate by 60% through Launching optimized online Advertising campaigns through Google
Adwords, Facebook etc. to increase brand awareness.

- Increased website visibility by being actively involved in SEO efforts (keywords, image optimization etc.).
- Increased sales by 10% through E-mail marketing and social media marketing promotional campaigns.
- Provide & apply creative ideas for content marketing.
- Increased customer satisfaction by 27% through user experience improvement.

Al-Safwah Towers Hotel – Dar Al Ghufran February 2015 — November 2017

E-Commerce Specialist
- Create, edit & update related content for direct & semi direct online channel.s
- Responsible for maintaining efficient & active relationships with vendors through communications.
- Responsible for evaluating & analyzing performance for annual evaluation according to the plan.
- Analyzing guests’ reviews, creating reports with major issues, reporting solutions to meant Departments.
- Responsible for handling Digital Channels& content supply, measuring digital performance & applying
recommendations.
- Responsible for creating, applying & following up with social media marketing Plan.

Al-Safwah Towers Hotel – Dar Al Ghufran March 2014 — March 2015

Sales Executive
- Increasing business accounts by 12% through Identifying business opportunities, prospects and evaluating their
position in the industry; researching and analyzing sales options.
- Achieving set budget by establishing contact and developing relationships with prospects.
- Maintaining relationships with clients by providing support, information, and guidance; researching and
recommending new opportunities; recommending profit and service improvements.
- Identifying sales process improvements or new services by remaining current on industry trends, market activities,

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 and competitors.
- Preparing reports by collecting, analyzing, and summarizing information.
- Maintaining quality service by establishing and enforcing organization standards.
- Maintaining professional and technical knowledge by attending educational workshops, reviewing professional
publications, establishing personal networks.
- Contributing to team effort by accomplishing related results as needed.

RadioShack Egypt October 2010 — January 2014

Associate Sales Representative
- Greeting customers, responding to questions, improving engagement with merchandise and providing
outstanding customer service.
- Operating cash registers, managing financial transactions, and balancing drawers.
- Achieving established goals.
- Directing customers to merchandise within the store.
- Increasing in store sales. - Superior product knowledge.
- Maintaining an orderly appearance throughout the sales floor.
- Introducing promotions and opportunities to customers.
- Cross-selling products to increase purchase amounts.

QUALIFICATIONS
- American Commerce Science institute: American Diploma In commerce science

- Egyptian E-Learning University EELU: Full program of designing programs, designing & programming websites.

- Tanta University International Computer Driving License (ICDL) Certificate.

EDUCATION
Executive MBA, Business & Technology Management (2021-2022)
Quantic School of business and technology

Bachelor’s degree, Accounting andBusiness Management (2005-2009)

Tanta University: Faculty of commerce

TOP SKILLS
- Business Analysis
- Problem Solving
- Critical Thinking
- Team management
- Communication skills

LANGUAGES
- English (Full Professional)

- Arabic (Native or Bilingual).

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