Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilising a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website.

Improving the usability, design, content and conversion of the company website

Responsibility for planning and budgetary control of all digital marketing

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital
marketing.

-Determining the most suitable business models for start-up businesses.

-Developing suitable digital marketing strategies based on clients' business models.

Evaluating brands' target customers to identify the social media channels that would provide the
best opportunities for customer engagement.

-Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.

-Evaluating clients' marketing budgets and allocating spending on various marketing needs
accordingly.

-Assisting clients in launching new websites and apps.

-Assessing clients' current digital marketing strategies and suggesting improvements accordingly.

-Performing SEO audits to identify various issues influencing clients’ search engine performance.

-Identifying new opportunities to encourage customer engagement.

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media
and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI
and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience