V.

Avinash
8919234986 • avinashrao.777@gmail.com

SUMMARY

Strong understanding of e-commerce platforms, technologies, and online marketing strategies &
involves developing and implementing strategies to drive online sales, improve customer experience, and
increase profitability.

CORE COMPETENCIES

• Developing and implementing a comprehensive e-commerce strategy aligned with the overall business
objectives. This involves understanding the target market, competitive landscape, and industry trends to
drive growth and profitability.
• Using web analytics tools & Reports to track and analyse key performance metrics such as traffic, sales,
conversion rates, customer acquisition costs, and customer lifetime value. This data-driven approach
helps in identifying areas for improvement and making informed decisions.
• Ensuring efficient inventory management by monitoring stock levels, forecasting demand, coordinating
with suppliers, and implementing inventory control measures to minimize stockouts and overstock
situations.
• Keeping up with the latest trends, technologies, and best practices in e-commerce and digital marketing.
This involves attending industry events, networking, and continuous learning to stay ahead of the
competition.
• Hands on experience in selling & managing with Flipkart, Amazon, Zepto, Swiggy, Blinkit, Bigbasket,
Amazon fresh, Flipkart Grocery, CRED, Jiomart, Shopify Etc

PROFESSIONAL EXPERIENCE

Kabra Global Products Private Limited Dec 2022 - Till Date

E-commerce Manager

 7 years of experience in managing e-commerce operations, overseeing online sales, and driving
revenue growth.
 Managing e-commerce & quick commerce channels like Amazon, Zepto, swiggy, blinkit, flipkart,
CRED, Bigbasket and JioMart while actively seeking out and establishing new e-commerce
connections.
 Strong understanding of e-commerce platforms, technologies, and digital marketing strategies.
 Expertise in developing and implementing effective e-commerce strategies to optimize customer
acquisition, conversion, and retention.
 Analyze performance metrics, sales data, and customer feedback to identify areas for improvement
and implement effective strategies to enhance sales and customer satisfaction.
 Collaborate with the operations team to ensure smooth order processing, timely delivery, and
effective inventory management.
 Staying updated with the latest e-commerce trends, competitive landscape, and industry
developments to identify new opportunities and stay ahead of the market.
 Proactively identify and establish new e-commerce connections to expand the reach of Icepops
products.
  Coordinate with marketing and creative teams to develop and execute effective promotional
campaigns and marketing strategies to drive online sales.
 Maintain strong relationships with existing e-commerce partners, negotiate favorable terms, and
resolve any operational issues that may arise.
 Stay informed about local market regulations, policies, and changes related to e-commerce
operations to ensure compliance.

Selinis Software Pvt Ltd Nov 2018- Nov 2022

E-Commerce analyst and Merchandizer

Responsibilities:

• Create detailed product listings on online marketplace like Amazon,Walmart, Ebay and Shopify.
• Creating and maintaining regular reports on key performance indicators (KPIs), such as conversion
rates, average order value, customer acquisition cost, and customer lifetime value.
• Analyzing eCommerce data to identify trends, patterns, and opportunities for business growth.
• Utilizing tools such as Google Analytics or similar platforms to track website traffic, conversions, and
user engagement metrics.
• Conducting market research to understand industry trends, consumer behavior, and competitive
landscape.
• Identifying and tracking competitors' eCommerce strategies, pricing, promotions, and product
offerings.
• Using market research findings to develop recommendations for pricing, positioning, and marketing
strategies.
• Analysis for campaigning performance on website through Adobe analytics.
• My responsibility includes daily reports, weekly reports, monthly reports & yearly reports generation
& data metrics analysis.
• Collaborating with marketing teams to align eCommerce strategies with digital marketing initiatives,
including SEO, SEM, social media, and email marketing.
• Managing and directing the displaying of products according to the trend, season and occasions.

Let’s Grab Ltd Jan 2016 – Oct 2018

E-Commerce analyst and Merchandizer

Responsibilities

• Perform in-depth analysis on market trends and practices which led to the implementation of new
marketing strategies.
• Hands on experience in selling with Flipkart, Amazon, Myntra Etc.
• Analyze data or insights to determine industry and consumer trends.
• Develop exit strategies for unsuccessful products
• Determine the positioning of a product category to maximize visibility
 • Make forecasts for product demand to ensure the sustainability of inventory Used quantitative data
gathered to develop an understanding of customer behavior, demographics and lifecycle. Presented
data that helped guide decisions of the company
• Creating coupon codes and monthly discounts across in all categories
• Monitor the ongoing performance of online promotions, making any recommendations for change
and feeding this back
• Execute the promotional plan across the website, ensuring all promotional activity goes live correctly
and according to plan
• Use web analytics tools and work with the Insight Team to monitor performance of all the key
elements of the website
• Work with the user experience team to identify areas of improvement across the websites.

EDUCATION

RVR College of Engineering & Technology, Jun’08-May’12

Bachelor of Technology (ECE)

SKILLS

 E-commerce strategy development

 Digital marketing
 Website optimization
 Data analysis and reporting
 Social media marketing
 Inventory management
 Cross-functional collaboration
 Strong communication and leadership skills