STEPHANIE WU histephaniewu@gmail.com | 770-335-7271 | 1032 Boulevard Dr NE, Atlanta, GA 30317 | www.histephaniewu.

com
EDUCATION Cornell University, College of Human Ecology, Ithaca, NY
Bachelor of Science, Policy Analysis & Management, January 2011
HONORS Design showcased in the Cornell University College of Human Ecology and Balch Hall Carol Tatkon Center
2017 Cardlytics Senior Analyst MVP of the Year

EXPERIENCE Cardlytics, Atlanta, GA

Lead Analyst (promoted Jan 2020), Senior Advertiser Analyst Apr 2015 - Present
• Led marketing insights projects investigating customer spend behavior within retail and travel industries. Key responsibilites
included determining key business questions to be answered, coding the data pull, cra�ing a story and visualizing the data,
presenting high-level insights to the marketing team, and fielding follow-up questions or requests for additonal data
• Developed a Tableau dashboard to track customer spend behavior during the COVID-19 pandemic. Developed a recovery
leading indicator category (consis�ng of restaurant, apparel, and other discre�onary spend categories) to help track how
customer spend is changing over �me as ci�es and states implement, li�, or alter lockdown and social distancing restric�ons
• Automated a repor�ng process so that analyst involvement decreased from one hour per report to virtually no hands-on
�me outside of typical data quality checks. Data pull code was improved to automa�cally iden�fy new data to be appended,
and code was scheduled to run on a weekly cadence through Linux crontab. Final Tableau dashboard was placed on Tableau
Server and its underlying data extract was scheduled to refresh weekly to match the data refreshes
Advertiser Operations Analyst May 2013 - Apr 2015
• Led team of five analysts to deliver 100+ retailer-specific insights on seasonal spend behavior (e.g. Black Friday,
Back-to-School). Evaluated year-over-year changes in spend and trips, online vs offline behavior, and lost spend opportunity
• Conducted test vs control analyses by withholding 5-15% control groups for campaigns run on the Cardly�cs network in
order to quan�fy return on adver�sing spend or cost per incremental acquisi�on
• Forecasted campaign performance for both new and exis�ng adver�sers by leveraging historical campaign performance in
the network and accoun�ng for factors such as retailer seasonality, retailer growth, retailer footprint, and network growth
Scoutmob, Atlanta, GA
Growth and E-commerce Intern Dec 2012 - May 2013
• Created and managed all paid search efforts suppor�ng the main Scoutmob brand as well as its newly launched E-commerce
branch, Scoutmob Shoppe. Drove a 5% li� in Scoutmob app downloads and on-site email subscrip�on registra�ons by
u�lizing AdWords sitelinks, social extensions, and click-to-download paid search ads
• Performed rou�ne analyses of sales performance and customer surveys for the E-commerce site in order to consult with the
email and affiliate marke�ng teams on which products to strategically feature in various campaigns

360i, Atlanta, GA
Associate Media Manager (promoted Aug 2012), Media Coordinator (promoted Jul 2011), Intern Jan 2011 - Nov 2012
• Built and launched mul�-million dollar paid search marke�ng campaigns for na�onal retail clients in the tax and travel
industries. Maximized ROAS by conduc�ng daily campaign op�miza�ons which included budget re-alloca�ons among
campaigns and CPC bid adjustments
• Prepared campaign performance reports for weekly client calls. Presented campaign performance trends and any key factors or
op�miza�ons that may have contributed to week-over-week changes in performance

LEADERSHIP Cardlytics, Atlanta, GA

UI Design and UX Research Part-Time Apprentice Jan 2016 - Present
• Spearheaded a pilot program where employees dedicate 20% of their work week to developing skills outside of their normal
role. Appren�ceship focused on building founda�onal knowledge and skills in user tes�ng and UI design
• Conducted user research in order to gain an understanding of general awareness and understanding of Cardly�cs’ cash back
product, as well as to test possible UI enhancements. User tes�ng was conducted on ~100 par�cipants through UserTest-
ing.com. Created clickable prototypes in Adobe Xd for various tes�ng scenarios, wrote copy for user tes�ng instruc�ons and
ques�ons to be answered by par�cipants. Reviewed all user tests and created highlight reels to succinctly showcase common
user concerns or sugges�ons uncovered
MellenWu Designs, Atlanta, GA Jan 2014 - Present
Co-Founder
• Created a design company catering to small and medium-sized businesses in need of assistance with branding and marke�ng
ini�a�ves such as logo design, graphic design, and website design and management

SKILLS Advanced in Microso� Excel, Microso� PowerPoint, SAS, SQL, Tableau

Intermediate in Adobe Illustrator, Adobe Photoshop, Adobe Xd, Google Analy�cs, R, Shiny, Wordpress
Familiar with CSS, Git, HTML, Google AdWords, Microso� AdCenter, Python, Salesforce, Slack, UserTes�ng.com