LINDSAY BARTKOWICZ

916 Palm Circle, Maplewood, MN 55109

(612) 618-8203 - LindsayBartkowicz@gmail.com

PROFESSIONAL EXPERIENCE
Target Corporation Minneapolis, MN

October 2008 present

Digital Experience and Product Integration Search Lead (October 2015 present)
Lead category-specific search optimization, rule creation and development of new search capabilities on
Target.com
Partner with data science and engineering partners to modify guest experience on both desktop and mobile search
in alignment with information gained from site data analysis, testing and usability research
Educate partner groups on how the search algorithm intersects with item data to ensure optimal relevancy and
recall is achieved
Senior Internal Search Analyst (March 2013 October 2015)
Leveraged Omniture Online Marketing Suite to uncover guest shopping trends as well as assortment and
experience opportunities within the Home, Furniture, Patio, Holiday and Beauty product divisions
Drove optimization of guest facing taxonomical structures and product attribution needs to maximize search and
browse relevancy based on guest shopping behavior analysis
Implemented both broad algorithm and keyword specific search engine configuration modifications to maximize
search results relevancy
Served as primary contact for internal search enhancement testing and development within an Agile environment
through the major transition to an open source search algorithm platform
Accomplishments:
o Drove 40% internal search demand sales and conversion growth year over year in focus categories
o Established company-wide reporting and remediation process with remote Target India office to identify,
and fix missing or inaccurate product data attributes
o Actionable and clearly packaged insights influenced go-to-market product timing, packaging, promotional
strategy, site experience and assortment decisions across Target stores and Target.com
o Assimilated and trained three new analysts in the three months prior to peak season recognized with
award for Engaging and Inspiring Others
Promotion Planning Leader (April 2012 March 2013)
Developed a quantitative approach to effectively allocate Weekly Ad space across pyramids for fiscal 2013,
negotiating complex space shifts through collaboration with key merchant leaders.
Managed the offer intake, timeline accountability, and final analysis for the Black Friday circular for 2012 which
drove over $355 million in sales
Accomplishments:
o Established custom methodology to determine circular incrementality for events that run outside of
standard Sunday to Saturday time. This is the first robust data developed to deliver incrementality
information on 2 Day, 4 Day and mid-week circulars.
o Wrote a SAS program that allowed for data driven ad space planning in the grocery, health, and beauty
businesses
Category Insight Expert (January 2011 April 2012)
Served as project management contact for IBM to integrate multi-million dollar assortment optimization tool
within the current Target systems a first for mass retailers
Led user interface review and focus group sessions to yield prioritization of tool functionality and reporting
preferences by our end state clients

Delivered category specific assortment recommendations including decision trees and purchase tradeoff insights
to maximize purchase conversion
Accomplishments:
o Optimized 23 product categories with a total company projection of $2.9M in top line growth
o Developed a strategy for utilizing category level assortment incrementality reporting to provide more
impactful and actionable insights for buyers and save 6+ weeks (30%) from the timeline necessary to
complete optimization

Senior Business Analyst (October 2008 January 2011)

Forecasted and allocated total US inventory and supply chain logistics for multi-million dollar small appliances
category
Mentored three summer interns on a highly ambiguous project nominated for outstanding mentor award
Accomplishments:
o Optimized inventory flow to achieve 16% savings in storage expense
o Drove instock improvements of 285 basis points to LY and reduced average inventory by $922 through
holiday inventory contingency planning.
o Developed innovative grocery and appliance cross-category store placement and advertising campaign
which led to~4% sales increase

TECHNICAL SKILLS

Omniture Online Marketing Suite Adobe Insight, Discover, Site Catalyst

Endeca Search, Apache Solr
Experience with Agile environment, JIRA, Confluence
Trained in HTML, CSS, Microsoft Access, MySQL
Advanced knowledge of MS Office, Outlook, Excel, Power Point

VOLUNTEER WORK
FAIR School Reading Buddy (Sept, 2012 present)
Work one on one with a K-3rd grade student on reading and comprehension through a weekly tutoring program
Maplewood Public Library Volunteer (Oct, 2012 May, 2013)
Located and pulled adult and childrens material for patrons using Dewey Decimal system
Assisted with organization of held material stacks

AFFILIATIONS
Special Library Association (May 2013 present)
Student Chapter Co-chair - May 2014 May 2015
American Library Association - Student Chapter (August 2012 present)

EDUCATION
Master of Library and Information Science - Expected Graduation May 2016
Saint Catherine University, St. Paul
Current GPA: 4.0
Relevant coursework: cataloging, metadata, database design & retrieval
Bachelor of Arts, Journalism (honors) and Psychology - 2008
University of Wisconsin, Madison
GPA: 3.9