Matt Valente

- 3+ years of online marketing experience - Diverse knowledge of digital channels - Success in creative and anlytic strategy Email Marketing Web Analytics Display Ads Market Research

mvalente760@gmail.com (760) 815 9888

Skills Customer Relationship Management Search Engine Marketing Customer Insights A/B Split Testing

Experience Travel Lived in Indonesia and traveled throughout Southeast Asia 12/2011 04/2012

Mogo Marketing & Media 09/2011 12/2011 Online Campaign Analyst Daily monitoring, analysis, and reporting of display and SEM campaigns; Develop new campaign strategy and success metrics; Manage web analytics profiles for all customer accounts, including tracking codes, goals and funnel review/setup, clickstream trends, keyword generation, and campaign tagging Decreased redundant reporting tasks and improved data integrity, by automating many reporting steps Del Mar Waterhousings 08/2008 09/2011 CRM Manager Develop CRM strategy to improve customer service and maximize lifetime value; Analyze customer trends to gain actionable insights; Independently drive end-end email and display marketing programs, including creative development, targeting, testing, analysis, and reporting Increased sales with multichannel cross-selling campaigns, communicating the right offers, through the right channels, to the right customers Increased customer satisfaction and decreased customer complaints by developing and improving customer experience throughout all customer touchpoints Introduced, integrated, and administered several key applications, including CRM, database, email marketing, and project management technologies Earthsource Organics 09/2009 10/2010 Events Strategist (Contract, Part-time) Set up trade show and product demo strategy; Develop analytics methods: event KPIs and customer insights to increase sales, brand awareness, product improvements, and new product development Education UC Santa Barbara B.A. Psychology (2008) Google Analytics Qualified (2011) Programing Languages HTML, CSS, Regular Expression

Software Excel PowerPoint Access Google Analytics Google Adwords Adready Salesforce Photoshop Illustrator Mailchimp Batchbook Google Website Optimizer Mediaplex