COMPANY PROFILE

Konnect Insights, is a leading SaaS provider for customer experience management offering
an all-in-one platform for Social Listening + Online Reputation + Social CRM + Social
Analytics + Social Publishing + Surveys + Dashboards / BI Tools + Crisis Management.
The platform unifies marketing, analytics and customer service so that multiple teams can
collaborate for better brand building and customer experience.

Built on Big-Data technologies, Machine Learning and NLP / AI, Konnect Insights is the most
preferred software by many top brands across various sectors such as Banking, Financial
Services, Automobiles, Telecom, Aviation, QSR, Entertainment, IT, Pharma and many more.
Some of the brands using Konnect Insights are Zee, Deloitte, Delhi Airport, Oppo, Club
Mahindra, Income Tax Department, Volkswagen, McDonalds and many more. Konnect is
also a widely used solution across digital marketing agencies.

To learn more please visit

https://konnectinsights.com/

We are looking for a talented Email Marketing Specialist to take the lead in our email marketing
strategies and execution. Your main duties include running email marketing campaigns end-to-end,
managing email databases and creating newsletters.

As an Email marketing manager, your role is to reach customers through email campaigns and generate
demand and thus leads

You should be able to promote our brand, generate inbound leads through emails and ensure our
customers stay in touch with our company updates.

Responsibilities
• Strategize, plan and execute all email campaigns, coordination, QA, and scheduling.
• Build effective target audiences and segments for every message to drive engagement.
• Use customer data to drive the message and content personalization.
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements.
• Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time,
and new features intended to drive performance lift.
• Work in partnership with designers and copywriters to optimize email creative and template structure
based on best practices.
• Perform testing across devices, email
clients, to ensure that emails are delivered correctly for the contacts
• Provide regular campaign performance reports that include opens, clicks, conversions, revenue,
revenue lift, unsubscribes, etc.
• Design and implement direct email marketing campaigns
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyse campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
Requirements

• 3-4 years of experience in a SaaS company as an Email Marketing Specialist

• Hands-on experience with HTML and content management systems will be a plus
• Proficiency in marketing automation technology
• Hands-on experience with email marketing tools and technologies
• Excellent written communication and copywriting skills
• Strong project management skills
• Impeccable communication skills

Salary: As per industry standards, depending upon the experience.