Salmankhan Alamkhan Pathan

Email ID: salmanpathan.pathan@gmail.com

Mob. No: +91 9890363686
LinkedIn: https://www.linkedin.com/in/salmankhan-pathan/
Passport No - M5199283
Address: Pune, MH, India
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Professional Summary:

Having 5+ years of experience in the field of Online Advertising, Working as a mentor in the team and
making sure the team performance is up to the mark with the business needs, specifications, targets,
the achievement process, design standards, techniques and tools to support task performance in an
efficient manner.

Professional Experience:

CDK Global India, Pune June 2017 – Present

Designation: Advertising Operations Specialist (Sr. Member Technical)
Project: CDK Global provides auto dealer software and Digital Marketing solution to OEM and Dealers
• Responsible for ad operations, technical operation and media buying for CDK.
• Help partners in their day-to-day challenges by delivering innovative and scalable solutions and
Troubleshooting their issues and performing implementation reviews.
• Managing campaigns on Brightroll DSP, DV360 and Amazon.
• Sending out tags to publishers to launch the campaign.
• Deep understanding of the principles of ad serving, DSPs/DMPs/SSPs, media buying, pixel
implementation.
• Working with Adobe Audience Manager in order to add useful segments for advertising.
• Working with IAS to get tags wrapped and monitoring the same for bad ads.
• Hands-on experience with SQL, using various reporting services and databases to query and extract
relevant data.
• Responsible for proposing and creating reporting solution using Excel & VBA Macros.

Talentica Software (Opera Mediaworks) May 2016 – May 2017

Designation: Programmatic Specialists
Project:
• Worked as a Programmatic Operations Specialist for one of the leading Mobile Advertising domain
named AdMarvel (Opera MediaWorks). Here we work as publisher, ad-network, advertiser and
integrator between all of these as per customer's requirements.
 New bidder on boarding and monitoring from test phase to live traffic.
 Account management and report generation for various bidders
 Programmatic and PMP setups.
Talentica Software (Opera Mediaworks) Mar 2015 – May 2016
Designation: Campaign Analyst (Ad Trafficking)

Project:
• Test codes (HTML, JavaScript, Iframe) in various testing tools and implements them accordingly.
• Setting up campaign on various ad servers.
• Debug and troubleshoot issues with campaign delivery and performance.
• Optimize the underperforming or underspending accounts.
• Troubleshoot and provide solution to client if any issue persist.
• Keep track of the performance of the accounts.
• Organizing and leading client calls, suggesting changes/improvements in the project, preparing Day
by Day plans and Weekly plans which to improve the processes.

Markets and Markets Dec 2013 - Mar 2015

Designation: SEO Analyst.
Project: Research Reports Promotion, Lead Generation through Linked in.
• Optimizing the Platforms to increase the traffic and Support the team.
• Research And Analysis - Business Analysis, Competitors analysis, Market research, Top treads,
Organizing Task, Planning and Execution of project step by step
• Off page SEO - Link Building, content posting in (article site, blogs, PR), Forum posting and
discussion, images, slide and video posting etc.
• Keep the track of leads through Google Analytics, Used keyword planner for market research

Technologies & Tools

• RTB ( Real Time Bidding ), PMP, DSP’s & SSP’s, DMP
• Ad Exchange, Ad Trading Desk, Google Analytics, Google Tag Manager, Adobe Audience Manager
• Fiddler, Charles; TMT, Geoedge & Internal AQ Violation tool
• Campaign & Account Management
• Bidder Optimization & Trafficking

Technical:
• SQL – Basic syntaxes, Database, Tables; Advanced – Constraints, Joins, Indexes, Functions, View.
• Linux–Basic commands

Academic Profile:
• B.E.(Computer Engineering) From JSPM’S RSCOE,Pune With First Class Distinction in 2013
• Diploma in Computer Engineering From Government Polytechnic, Osmanabad With 79.93% in 2010
• SSC from High School, Lohara with 80.00% in 2007

Declaration:
I hereby declare that the information furnished above is true to the best of my
knowledge and belief.

Place: Pune Signature

Date: Salmankhan Pathan