Rohit Singla, CSPO

E-Mail: rohitsingla0506@gmail.com; Mobile: +91-8556888936

Medium Level Professional –Product Management
Industry Experience: Ecommerce / Travel/ ERP

PROFILESUMMARY

In a Product Management career spanning well over 8 years, I bring a unique flair for increasing the customer
experience that generate a solid revenue growth. I am currently working as a Product Owner at Herbalife Nutrition.
and leading ecommerce consumer apps. I am very passionate about defining and building products with focus on
understanding consumer need, technology and business goals. I pose a strong understanding of data and taking a
structured and analytical approach to problem solving.

KEYSKILLS

Business Analysis Product Management Gap Analysis

Requirement Elicitation BRD & FSD Documents Agile Development
Micro-Strategy Salesforce Marketing Cloud Adobe Analytics

WORKEXPERIENCE

Since July ’18 with Herbalife Nutrition, Bangalore as Product Owner/ Sr. Application Analyst
Project- HN Rewards (Customer Loyalty program)

 Acting as a point of contact for business requirements and represent the end user in development team.
 Gathering all requirements from the business teams and created different documents like Functional
Requirement Document, Wireframe screens and user-stories.
 Perform Gap Analysis by comparing the new local requirements with the existing solution and identify the
gaps. i.e. functionality that will no longer be available in the new solution/functionality or new business need
in new regions.
 Performing requirement analysis and effectively communicating insights and plans to cross-functional team
members and management.
 Involved in identifying business feature stories and breakdown into number of user stories which can be
prioritized under respective sprint in agile process.
 Maintains a solid knowledge base of the functional capabilities and has hands-on experience configuring
Salesforce Marketing clouds.
 Created an automated user journeys in Salesforce Marketing Cloud based upon the business needs of the
Marketing Teams.

Nov ’16 with Amadeus IT Labs, Bangalore as Sr. Business Analyst/Product Owner
Project- Format & Deliver (Document Management)

 Acting as a client-facing ambassador for the organization leading the entire functional life cycle of
implementation of projects/enhancements/POCs.
 Requirement Gathering & Analysis by means of scrum calls/studying existing business requirements,
 Requirement modeling by means of Wireframes/ Mockups.
 Capturing and finalizing all the requirements by creating different documents like User Story, Use Case, UML
Transmit the client requirements to development team in an understandable way by means of walk-through
presentations Document, Epic List, Wire frames / Mock-up and getting client “sign off” on the same.
 Joint Application Development sessions: Arranging JAD’s/Brainstorming sessions between technical team and
understand the new technology and find out the development feasibility based on the requirement.
 Analysis and other Supporting Tasks: GAP Analysis Creation of supporting documentation such as
Requirement Traceability Matrix (RTM), Demo Script and Feature coverage document to keep track of
deliverables. Creation of training manuals for end users.
 Solely responsible for Client and stakeholder communication and management.
 Managing interaction between Onsite and Offshore.
 Root cause analysis and project retrospective.
 Project management using agile methodology of project implementation comprises of Daily stand ups, Scrum
method, Sprint Planning, Product Backlogs, Program planning.
 Ensuring clear & concise documentation of the requirements.
 Test product in order to ensure compliance of the delivered functionality and system integrity, and perform
functional sign off

April ’16-Sep ’16 with Giftxoxo.com, Bangalore as Business Analyst/Product Analyst

Project- Frogo Ecommerce Website, Mobile App & Vendor Management Solution

Key Result Areas:

 Analyze business problems and opportunities; evaluate, clarify and define business processes and systems to
meet user requirements
 Responsible for Business Analysis Planning, Requirement Gathering, Elicitation, Communication
Documentation & Management, Solution scoping, assessment & validation.
 Progressive experience as Business Consultant in evaluating project related demands across business domain
and converting into IT and Business process re-engineering projects.
 Coordinate with the development team during the project development and guide them to resolve project
issues.
 Expertise in managing projects developed by following Agile/Scrum Methodologies.
 Coordinates with test leads to ensure adequate test plans for all new functionality are developed, executed
and incorporated into future baseline testing.
 Handling the post Go-live activities and reporting to the stakeholder.
 Requirement elicitation by document analysis, observation, and interviewing users and stakeholders
 Requirement analysis and solution design
 Conducting research on new products and evaluating specific requirements of customer.
 Map as-is processes and design the to-be processes
 Document customer requirements and obtain their sign-off on functional requirements
 Support development and testing teams to ensure that final product conforms to requirements

Dec’12 – Mar’16 with Paxcel Technologies, Gurgaon as Sr. Business Analyst/Product Analyst
Project-Paxcom, Omni-Channel Solution
Paxcom is a product to fulfill needs of Ecommerce needs in Indian market. It has four components a. Ecommerce ERP
b. Marketplace Connector c. Product Information System c. Ecommerce Analytical tool)

Key Results Areas:

 Managed product life cycle (WEB & Mobile) from market requirements to product release include: concept,
scope, specifications, prioritization, design, implementation, user acceptance testing, quality assurance,
deployment and maintenance.
 Collaborating with cross-functional stakeholders for gather, synthesize requirement and change management
on product road map.
 Develop requirements documents, use cases, user stories and wireframes for each new feature and revamp
the existing ones for better usability.
 Create presentations and supporting documents to facilitate communication across all teams.
 Create wireframes and PRDs.
 Perform User Acceptance Testing of new releases (Web & ERP module) 
 Identify new opportunities like product enhancements and line extensions. 
  Monitor of the marketplace, customers and competitors.
 Business Analysis, Process Re-Engineering and deliver high quality product solutions.

ITSKILLSET

Operating Systems: Windows Platforms

Tools: JIRA, Balsamiq , MS-Visio, Asana , Google Analytics ,Salesforce, Tableau, MS-Excel,SQL

EDUCATION

M.B.A (Operations Management & Marketing ) from Thapar University in 2012

B.E (Industrial Engineering) from Thapar University in 2011

PROFESSIONALCERTIFICATIONS

Certified Scrum Product Owner (CSPO)

MicroStrategy Training( Udemy)
Salesforce Marketing Cloud Email Specialist
PMP Training (Project Management Professional)
CBAP Training (Certified Business Analysis Professional)
ERP-Material Management Training (Applied Labs, Noida)

PERSONALDETAILS

Contact Address: House No. 852 5th 'A' Cross, Vijaya Bank Layout, Bangalore 560076
Date of Birth: 03th July 1988