NILANKO HALDER

Gurugram, Haryana · +91-9711329070

nilanko2014@gmail.com · LinkedIn Profile

To work in an environment where I can find opportunities to implement my experience and bring
out the best in me which leads to organization growth along with my individual growth as well.

WORK EXPERIENCE

Total 3 years experience in Digital Marketing support

Google Operations Center (June 2021-present)
Project: Google AdWords campaign management and troubleshooting
(Display/Search/Remarketing specialist)
Role: Customer Support Senior Associate

• Google certified Display/Search/Discovery campaigns and Remarketing support specialist.

• Troubleshooting campaign performance issues (ad serving) - Search, Display and
Discovery and suggesting next steps to boost performance.
• Understanding and suggesting recommendations for optimizing manual/automated
bidding strategies such as CPC, eCPC, tCPA, tROAS, Maximize clicks/conversions, etc.
• Fixing issues with ad creatives such as HTML5 ads, RDAs, image ads, Gmail ads, etc.
• Educating about performance metrics such as clicks, impressions, CPC, CPA, ROAS/ROI,
engagements, interactions, conversions, etc.
• Analyze and identify issues with remarketing audiences.
• Managing PPC SEM campaigns, keyword planning and setup (broad match, phrase match,
exact match, etc.), tracking leads, bid/budget optimization, ad extensions.
• A/B testing to analyze alternative campaign setup performance and ad copy variations.
• Handling client queries via tickets (internal and external) and providing them with
accurate solutions, investigation, next steps and recommendations.
• In-depth knowledge of campaign settings such as ad rotation, frequency capping, bid
adjustments, goals, conversion actions, etc.
• Ensuring a high-quality delivery, elevating client satisfaction (high CSATs) while adhering
to work processes.

Accenture Services Pvt. Ltd. (Sep 2018 – June 2021)

Project: Google AdWords Troubleshooting | Client: Google
Role: Senior Process Associate (Email and Chat support)

• Worked on the same process as above (was formerly managed by Accenture).

1
EDUCATION
2013 - 2017
B.Tech in IT, Maharaja Surajmal Institute of Technology, GGSIPU, New Delhi
Performance: 63.07% Division: First

1997 - 2011
Higher Secondary Certificate (HSC), Delhi Public School (Hardwar), CBSE
Performance: 79.80% Division: First

1997 - 2009
Secondary School Certificate (SSC), Delhi Public School (Hardwar), CBSE
Performance: 93.00% Division: First

SKILLS AND COMPETENCIES

• Supporting Google Ads account managers and • Web designing: HTML, Cascading Style
external LCS/SMB/LCS+ (top 110 Google Ads Sheets (CSS), JavaScript, PHP
customers) clients via e-mail and chat channels • Applications: MS Office, Adobe
across AMER, APAC and EMEA regions Dreamweaver, Visual Studio, NetBeans,
(rotational shifts). Turbo C, Notepad++, Adobe Photoshop,
• Technical support, troubleshooting, analytical Adobe Illustrator.
problem solving. • Programming languages: C, C++, Java
• Time management, ability to efficiently work • Linux: Working with basic terminal
within set deadlines. commands.
• Resolving customer issues by establishing • Supporting new joiners and guiding them on
workarounds and solutions or raising the existing process.
bugs/feature requests per user feedback.

CERTIFICATIONS
• Specialization in Google Display ads and Remarketing troubleshooting – Certified by Google
• General certification in Google Search ads – Certified by Google
• LinkedIn Skill Badge – Google Ads

PERSONAL DETAILS
• Date of birth: 24th March 1994
• Personality traits: Smart worker, team spirit, interested in updating knowledge through
• continuous learning
• Hobbies: Tech-enthusiast, watching movies, listening to music, gaming