ABHINAV SRIVASTAVA E: abhinav.r.srivastava@gmail.

com | T: 9766998599 |8983998599

EXECUTIVE SUMMARY
A Data Scientist with 5 years of experience in digital streaming media, QSR and gaming industries. A politic
team player and a conscientious leader. Innovative in most practices and inquisitive with new practices.

Goal is to power pivotal Product and Business decisions with Intelligence derived from Data. Have good
experience and skills through the data lifecycle – from data streaming, real time dashboards, visualization and
reporting to statistical modelling and predictive analytics. Learning Deep Learning model architectures to have
better approach over traditional algorithms.

FUNCTIONAL EXPERTISE
• Deep dive, Monitoring and Recommendations • Product pricing
• Designing and analyzing experiments • User behavior study
• Tracking Analytics Instrumentation • Customer and Product performance analytics

FUNCTIONAL EXPERTISE DEMONSTRATED

THINKBUMBLEBEE ANALYTICS May 2017 – Present
An Indian management consulting firm that offers data analytics services with 100+ employees with clients
across media and entertainment (OTT), gaming, e-commerce, retail and QSR.
Data Scientist
Business and Product analyst with an objective to ensure a data-driven product development contributing
throughout the 4D cycle.
• Deep dive, Monitoring and Recommendations: Formulated hypothesis through deep-dive analysis around
specific user behavior, assisted COO and product managers in iterating the product development phase.
Defining, measuring and monitoring KPIs for specific product and business goals, resulting in reduction of
revenue leakage.
• Designing and analyzing experiments: Performed experiments to Increase video engagement and improve
ad viewability, resulted in approximately 6% increase in CTR into the video content.
• Tracking Analytics Instrumentation: Formulated success metrics, collaborated with different teams,
validated the final data keeping the company standards into consideration.
• Product pricing: Suggested pricing and package changes to the company management after deep user
analysis, resulted in more CLV and ROI.
• User behavior study: Performed numerous user behavior analysis providing insights into different user
journeys, loyal user journey, path to purchase funneling etc.

HARMAN International (Acquired by Samsung) June 2015 – May 2017

A connected products and solutions firm for automakers, consumers, and enterprises worldwide having brands
like JBL, Harman Kardon and many more.
Software Analyst - Product
Supported the global insights team for Harman Kardon in understanding structured POS & transaction
information in Redshift databases, data mining, market basket analysis.
• Deep dive and Recommendations: Helped the company understand reasons for store underperformance
while recommending areas for improvement.
• Customer and Marketing analytics: Maximized the company’s ROI on marketing activities using customer
segmentation. Attribution was done in case of digital campaigns and Flyers analysis was performed to target
users at a zip code level.
• User behavior study: Analysis was focused around the major products that tend to attract customers.

Other Completed Projects

• Gathered data from different domains of Product (A Samsung Client Configuration Product) (Patch,
Policy, Inventory, Infrastructure)
• Used tools like Kibana, Elastic search and Log stash to provide a visualization on how well the whole
environment is doing and whether it is in compliance with the company as well as the industry. I
worked on how to reduce the asset size and how to reduce software license costing for companies like
Verizon, Credit Suisse, P&G, FedEx, US Bank

VOLUNTEERISM
Help a child of India: Have been supporting a child named Debashish Majhi financially so he is able to get
proper education.

EDUCATION
BE (Electronics & Telecommunications), University of Pune with 58.2%.

OTHER RELEVANT INFORMATION

Languages: English, Hindi
Computer skills: Python, Knime, MySQL, BigQuery, Amazon Redshift, Amazon S3, Google Analytics, Mixpanel,
Tableau, Domo
LinkedIn: https://www.linkedin.com/in/abbhinavsrivastava/