STEPHANIE ENG

DEMAND GENERATION & INTEGRATED MARKETING PROGRAMS

Stephanie.Eng23@gmail.com Redwood City, CA www.LinkedIn.com/in/EngStephanie1

PROFESSIONAL PROFILE
Data-Driven Demand Generation Marketer with extensive experience managing various stages and aspects of the lead lifecycle
journey to drive revenue growth. With a background in sales development, marketing automation, and consulting – I offer a
distinctive perspective on building and executing high-performing demand generation funnels. I have successfully executed global
integrated marketing programs tailored to various development stages of SaaS companies, both pre- and post-acquisition. My
track record includes devising tactical growth marketing initiatives, delivering impactful brand experiences, and implementing
account-based marketing methodologies.

EDUCATION
BACHELOR OF SCIENCE
MANAGERIAL ECONOMICS
SPECIALIZATION: INTERNATIONAL
BUSINESS ECONOMICS
UNIVERSITY OF CALIFORNIA,
DAVIS
DAVIS, CA
ONLINE PORTFOLIO
Eng.Stephanie.weebly.com
KEY SKILLS
EXPERIENCE
STRATEGIC DEMAND GENERATION ADVISOR
Expert Marketing Advisors / Redwood City, CA / Dec 2023 – Present
Serve as a trusted advisor to clients, providing guidance and strategic direction on demand
generation initiatives. Collaborate with cross-functional teams to plan and optimize campaign
performance effectiveness in alignment with clients’ respective business objectives and pipeline
goals.
PRINCIPAL DEMAND GENERATION CONSULTANT
Market Champs / Redwood City, CA / August 2023 – Present
Offer expert advice and strategic guidance on transformative demand generation initiatives that
drive lead generation, revenue growth, and market expansion. Conduct comprehensive
assessments of clients’ marketing goals, target audience, and competitive landscape to develop
customized strategies and demand generation action plans.
▪ Build reports and conduct data analysis to assess campaign performance and areas for optimization
▪ Refine and enrich lead data integrity in CRM and net new leads from 3 rd-party programs
▪ Create end-to-end campaign deliverables in marketing CRM: Marketo and Hubspot
▪ Investigate and remediate errors in CRM system flow, data attribution, and program gaps

Content Marketing MARKETING PROGRAMS MANAGER

Lead Lifecycle Management
Account Based Engagement
Global integrated Campaigns
Targeted Marketing Campaigns
Budgeting & Program Planning
Content Syndication Programs
Program Reporting & ROI
Nurture Stream Programs
Marketing Operations
Pipeline Acceleration
Lead Generation
Email Marketing
Website Chat
Digital Ads
Webinars
Vendor Management
Sage Intacct / San Jose, CA / March 2021 – May 2023
Oversee, design, and execute a multi-channel demand generation strategy for the General
Business and Hospitality industry verticals, involving internal and third-party programs resulting
in 4.24x increase in account engagement, 125% increase in MQLs, and 46% increase in
opportunities year-over-year (YOY).
▪ Collaborate cross-functionally with sales and product teams to produce a world-class brand
experience and drive a consistent stream of in-market qualified leads to grow the opportunity pipeline
▪ Design and administer (2) demand gen calendars annually with industry-focused marketing campaigns
across emails, webinars, content syndication, digital ads, direct mail, and 3rd-party programs
▪ Measure program effectiveness through multi-touch attribution reporting and continuously evaluate
methods to improve lead quality, lead lifecycle velocity, and lead conversion efficiency ratio
▪ Leverage AI/ML tools to develop targeted marketing campaigns based on intent data and prospects’
respective buying stages (awareness, consideration, decision, purchase)
▪ Identify, drive, and track strategic initiatives for database growth and MQL quality refinement
▪ Oversee demand gen budget allocation across online advertisements, 3 rd-party webinars, email list
rentals, partner newsletters, content creation, event sponsorships, and content syndication programs
▪ Communicate and present demand generation goals, plans, forecasts, and program performance
metrics to sales and marketing stakeholders
▪ Create end-to-end campaign deliverables including email HTMLs, landing pages, webinar recordings,
publication, lead list appending and importing, and program design
▪ Support transition and consolidation of Marketo CRM to Sage globals’ Eloqua instance
▪ Partner with marketing operations and sales for a database expansion project to successfully import
420K leads into our system and strategically nurture the prospects with a combination of A/B
message testing, targeted website display ads, SDR calling scripts, direct mail promotions, and Drift
chat tracks

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 STEPHANIE ENG
DEMAND GENERATION & INTEGRATED MARKETING PROGRAMS

TECHNICAL PROFICIENCIES EXPERIENCE – CONTINUED –

Salesforce DEMAND GENERATION & ACCOUNT BASED MARKETING PROGRAMS
HubSpot Synopsis, formerly WhiteHat Security / San Jose, CA / Sep 2018 – Mar 2021
Manage demand generation strategy to drive tactical initiatives, deliver integrated campaigns,
Marketo
and grow opportunity pipeline. Collaborate with sales and marketing leadership to define and
Eloqua continuously improve lead lifecycle engagement processes.
6Sense ▪ Strategize and execute marketing programs to grow demand generation pipeline of $9.4M through
online ads, webinars, direct mail, website chat, content strategy, email, and nurture stream campaigns
Reactful to targeted segments of a >670K lead database
▪ Administer account-based marketing strategy including sales training, content enablement, targeted
ON24 Webinars
website chats, direct mail campaigns, and an activity dashboard. Resulting in >$643K pipeline
Drift Website Chat ▪ Oversee Drift website chat including team training, designing playbook tracks, and developing
conversation customization by webpage. Resulting in >$1.5M in opportunity pipeline
BrightEdge (SEO) ▪ Run weekly lead cleaning/uploads from webinars, events, and content syndication programs
BrightTalk ▪ Develop webinars, content, and campaign programs in Marketo, including email copywriting, landing
page creation, cross-channel promotion, and reporting on program performance metrics
Sendoso ▪ Launched and designed the Marketing Weekly Newsletter that promotes the latest updates and
information on marketing programs, distributed company-wide globally
Tableau ▪ Collaborate with Sales, Marketing, and Customer Success teams on marketing campaigns execution
Bizible and distribution of promotional content/messaging

Engagio MARKETING COORDINATOR

TechTarget
Outreach / Salesloft
DiscoverOrg / Zoominfo
LICENSES & CERTIFICATIONS
HubSpot CMS for Marketers
HubSpot, Issued December 2023
Marketing Analytics: Setting
and Measuring KPIs
LinkedIn, Issued May 2023
Becoming an Impactful and
Influential Leader
LinkedIn, Issued May 2022
Conversational Marketing and
Sales Certification
Drift, Issued July 2023
Strategic Thinking
LinkedIn, Issued May 2022
Leading a Marketing Team
LinkedIn, Issued May 2023
REFERENCES
REFERENCES AVAILABLE
UPON REQUEST
Simpplr / Redwood City, CA / March 2017 – August 2018
Develop strategic marketing plan to increase brand awareness via online ad campaigns, direct
mail, conferences, and digital marketing programs.
▪ Oversee the planning and execution for conference and trade show logistics/operations
▪ Collaborate between marketing and sales team to develop and grow our industry presence
▪ Specialize in lead nurturing, social media marketing, and sales development support
▪ Facilitate webinars using ReadyTalk while acting as a liaison between attendees and host(s)
▪ Create marketing campaign programs to attract targeted prospects
▪ Coordinate with graphic designer to create deliverables for demand generation emails and event
programs
Simpplr -continued- SR. SALES DEVELOPMENT REPRESENTATIVE
Partner with VP of Marketing as the first Sales Development hire to develop and build sales
strategy and tactics to grow demand, build pipeline, and define operational processes.
▪ Partner with sales and marketing stakeholders to create and implement strategic sales development
processes, workflows, and technologies to streamline lead qualification, handoff, and follow-up
▪ Mentor, guide, and coach a team of SDRs to drive performance and achieve sales targets
▪ Forecast market trends and orient strategies to increase market interest within different vertical
▪ Contribute to the growth of a start-up technology company processes and expanding our Redwood
City team from ~5 to over 35 team members
BUSINESS DEVELOPMENT REPRESENTATIVE
ThreatMetrix, A Lexis Nexis Company / San Jose, CA / Dec 2015 – Jan 2017
Partner with the VP of Marketing and Sr. Director of Demand Generation to develop sales
strategy and build scalable processes to grow demand, build pipeline, and define sales
development quota structure.
▪ First BDR hired to set playbook, responsibilities include: documenting process flows to build BDR
foundation, developing requirements (dials/quota), researching sales tools to integrate, and actively
seek process improvements to streamline daily performance
▪ Collaborate with marketing, product, and sales leadership to define target market segments,
messaging strategies, and generating qualified leads
▪ Top BDR to continuously exceed monthly meeting quota and KPIs: [Outbound 90% / Inbound 10%]
SALES DEVELOPMENT REPRESENTATIVE
MemoryBlue / Santa Clara, CA / August 2015 – December 2015
Develop strategies and increase business for clients by building corporate relationships and
acting as a sales liaison with technology buyers
▪ Top 5 of 125 SDRs to achieve >125% monthly meeting quota attainment
▪ Identify bottlenecks and implement improved SDR processes to align with individual client needs
▪ Outreach to [Outbound 90% / Inbound 10%] of leads for clients: Jupiter Systems, Hitachi Data
Systems, and ThreatMetrix

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