A Strategic Communication Specialist with over 10 years of experience in

leading stakeholder driven communication to enhance the brand, visibility and

sustainability of non-profit organisations in India.

Mukesh Dubey SKILLS

COMMUNICATION Brand Management: Develop and implement stakeholder driven communication plan,
strategies and branding guidelines. Stakeholder perception and experience analysis and
SPECIALIST management. Media relations and outreach.
Web and Digital Media: Social Media outreach strategy, website content management, online
campaigns, crowd funding, content design and development, user engagement and behaviour
analysis, SEO management
Print and E-Publications: Content development, editing, design and development of
dissemination plan
Audio-Visual Communication: Create visually rich content using photo, video, info-graphics
for print, web and social media, presentations, films, photo essays, case studies, impact stories,
process documentation
Mobile for Development: Help design and develop digital apps to deliver development
outcomes. Design monitoring tools. Capacity building
Partnership Development and Management: Manage CSR partnerships, developing CSR
policy and reports, employee giving, fundraising events
Leadership, Team Management and Capacity Building

CONTACT

Location: Delhi NCR

Phone: +91 9971108230
E-Mail: mukeshdub@gmail.com
Skype: mukeshdub
PROFESSIONAL EXPERIENCE
GOODWEAVE INDIA I Delhi NCR
Strategic Communication Specialist Oct 2018 - June 2019

TRICKLE UP I Kolkata
Program Coordinator - Mobile For Development Nov 2016 - Sep 2018

EDUCATION
INDO-GLOBAL SOCIAL SERVICE SOCIETY I Delhi NCR
Masters in Journalism & Mass Senior Manager – Communication and CSR Oct 2015 – Oct 2016
Communication Manager – Communication and Resource Mobilisation Sep 2011 – Sep 2014
University of Calcutta
2000-2002
BHARTI FOUNDATION I Delhi NCR
Manager – Partnership and Alliances (CSR) Sep 2014 – Sep 2015
Bachelor of Arts: Honours in Assistant Manager – Communication and Alliances June 2010 – Aug 2011
English Literature Senior Executive – Communication and Alliances Aug 2007 – May 2010
University of Calcutta
1997-2000

HEMOPHILIA FEDERATION INDIA I Delhi NCR

Senior Executive - Communication Nov 2006 - July 2007

KHUSHBOO WELFARE SOCIETY I Delhi NCR

Executive Communications and Partnership July 2004 - Oct 2006

Date of Birth TAAZA KHABAR TV I Kolkata

08 July 1980 Journalist and News Editor Aug 2002 - Apr 2004

Note:
I have joined and worked with Bharti Foundation and IGSSS twice in two different timelines.
WORK
SHOWCASE
ARTICLES
Crossing Digital Divide [Read Here]
A River and A Woman [Read Here]
A Budding Entrepreneur [Read Here]
How Smartphones Saved Bangamunda’s
Tomatoes [Read Here]
AUDIO-VISUALS
Shiksha ki Aur – A film on Bharti
Foundation’s programs [Watch Here]
IGSSS Brand Film [Watch Here]
PUBLICATIONS
We are in Drought [Read Here]
PHOTO & BLOG
Photography NatGeo YourShot
Blog [Visit]
Mukesh Dubey
COMMUNICATION
SPECIALIST
CONTACT
Location: Delhi NCR
Phone: +91 9971108230
E-Mail: mukeshdub@gmail.com
Skype: mukeshdub
BRAND MANAGEMENT
Led the Re-branding of IGSSS. Strategic stakeholder communication. New Brand Identity and
Positioning. Revamping Existing Communication Tools (website and social media).
Implemented communication guidelines.
PUBLICATIONS - Content Development and production
IGSSS Annual Report (2011 to 2014 and 2016). IGSSS Newsletters (Print and HTML).
Thematic/Issue based Publications on issues such as drought, livelihood, disaster, urban poverty,
gender and youth. Program Documentation (Best Practices/Case
Studies). Developed Marketing Communication tools (Brochures, Factsheets, Posters, Emailers
etc). Used audience perception and experience data to revamp the overall content and design of
Newsletters, E-newsletters.
SOCIAL MEDIA - Outreach and Campaigns
Developed social media outreach strategy. Designed and developed customised content for
social media. Led Crowdfunding campaign on issues such as drought,
violence against women, disaster using social media platforms. Odisha Drought Campaign
raised Rs. 20 lakhs from more than 1700 individual donors. Disaster and Gender Campaigns
organically engaged more than one lakh people each. Audience engagement analysis using
Facebook, Twitter Insights.
MOBILE FOR DEVELOPMENT
Led the implementation of Tata Communication supported M-Powered program providing
smartphone access to ultra- poor women to enhance livelihood and financial inclusion. Led the
development of Android Application based on vegetable package of practices. Developed
monitoring tools and evaluation reports. Capacity building of Community resource persons and
Ultra Poor women on smartphone use.
VISUAL COMMUNICATION
Shiksha ki Aur - A five minute film was made highlighting the educational initiatives
implemented by Bharti Foundation to be presented to Government of Rajasthan. A personal
contribution, the film was shot, edited and produced individually. Developed various short
audio-visual messages for online campaigns on issues such as drought and disaster. Led the
production of IGSSS brand film and other program based films in Kashmir and other
intervention areas with support from external agencies.
WEBSITE DEVELOPMENT AND MANAGEMENT
Revamped the design and content for the IGSSS website and introduced Content Management
System. Search Engine Optimisation, Meta Tagging, Web performance analysis based on
Google analytics.
MEDIA OUTREACH
NDTV/CNN-IBN Campaign for Homeless in Winter, Delhi (2012). Regional and National
Media outreach for advocacy. Led media briefings during various events and programs both at
regional and national level. Personally built a database of over 300 journalists working in Delhi.
EVENTS
Airtel Delhi Half Marathon- led corporate partnerships at Bharti Foundation and raised funds.
Led the planning and execution of Photo Exhibition on Kashmir Programs at IGSSS to promote
awareness Resource Mobilisation (CSR). Developed CSR proposals and reports for corporate
houses such as HDFC, Airtel, Infratel, Indus Towers, Citibank, Oracle etc. Led corporate
partnerships including employee payroll giving, CSR, cause related marketing and events.
Managed implementation of CSR programs on issues such as skill building and livelihood