AMBORISH ROYCHOUDHURY

Navi Mumbai, Maharashtra |9920463366 |amborish@gmail.com |amborish.com

Amborish R (Facebook) | amborish (Instagram) |amborish (Twitter)

Spotify (Podcast)

SUMMARY
Author, Social Media Professional, Film Researcher and Blogger, with 17 years of
experience cut across Digital and Financial Services. National Award winner.

NATIONAL FILM AWARD FOR BEST BOOK ON CINEMA

My book “In a Cult of their Own: Bollywood Beyond Box Office” was honoured with the
National Award for Best Book on Cinema (Special Mention) at the National Film Awards
Ceremony 2019 by the Vice President of India Mr. Venkaiah Naidu, followed by felicitation
at the Rashtrapati Bhavan hosted by the President of India Mr. Ram Nath Kovind. The book
is about Cult Hindi Films, featuring interviews with Aamir Khan, Naseeruddin Shah, Deepti
Naval, Rajkumar Santoshi and Tinnu Anand, among others. https://amzn.to/2Gox0zW

WEB SERIES
Conceptualised, co-wrote and produced a non-fiction web series for Zee Classic showcasing
untold stories from Bollywood. We called it Filmystalgia:
https://www.facebook.com/163983006955701/videos/1272543169433007/

EXPERIENCE

10/2019 to 06/2020 59th Parallel

Associate Director – Social Media

59th Parallel is an image management company. I handled social media

and communication mandates for entertainment clients and Bollywood
celebrities. This included framing content strategies, plans for promoting their
films on social media, on-ground support and event coverage.
Clients handled: Karan Johar, Anil Kapoor, Anees Bazmee, Dharma 2.0,
Sohum Shah, Bollywood on Facebook, Purple Pebble Pictures.

09/2017 to 06/2019 FCB Ulka

Brand Services Director – Social Media

Led the social media function. Set down social media processes, strategize
content management, engagement and oversee social media deliveries.
Actively engage in pitch processes from a social and strategy stand-point.

• Worked in tandem with the Planning and Creative teams to strategize and
execute major campaigns for clients:
 o #LoveUnConditionally (Tata AIA) – An innovative social media
campaign that positioned buying of term insurance policies of Tata
AIA Life Insurance as an act of selfless love. The video was viewed
more than 2 million times and the campaign reached over 10 million
users
o Introducing Dr. Kurien (Amul) – To spread awareness around Dr.
Varghese Kurien, India’s milkman and founder of Amul, a bunch of
bikers set about on a cross country rally from Kozhikode to Anand
mapping his journey. The series became so widely popular that it’s
now an annual ritual at Amul.
o Stories of Rakshakaran (Tata AIA) – The campaign aimed to depict
rituals of “Rakshakaran” (protection) in everyday life. A bunch of
photography influencers were roped in, who crafted visual stories on
Instagram. Reached more than 6 million users and immediately
boosted Instagram following by 160%
• Won pitches with Apollo Proton Cancer Centre, Learn with Manish
Malhotra (NIFD), Tata AIA, Tata Nexon and IndianOil.

08/2015 to 08/2017 Self Employment Projects

I was on an entrepreneurial spree from 2015 to 2017, working on a number
of projects of my own. They are outlined below:

Producer – Web Series

Conceptualising and producing a film-based web series called
Filmystalgia, for Zee Classic’s YouTube Channel, narrating some
untold stories from Bollywood

Social Media Consultant for Zee Classic

Managing the social media content and properties for Zee Classic

Film Researcher & Contributor – Zee Classic

Worked as a Researcher on Javed Akhtar’s Show “The Golden

Years” on Zee Classic. Contributed film-based trivia for more than 60
films aired on the Zee Classic movie channel.

Writer

Wrote film-based articles for magazines and blogs: Times of

India, Filmfare, Cine Blitz, Huffington Post, UnBoxedWriters.com,
DearCinema.com and DesiMartini.com.

05/2013 to 7/2015 Partner - Social Media

Rediffusion Y&R － Mumbai, Maharashtra
 Headed the social media & ORM command centre. Produced
engaging online marketing campaigns. Partnered with internal
stakeholders to define marketing program requirements. Actively
involved with offline PR Teams for crisis management.

04/2012 to 05/2013 Manager - Social Media

Interactive Avenues － Mumbai, Maharashtra
Design, strategize and implement Social Media Plans for clients.
Managed the ORM vertical.

10/2008 to 03/2012 Regional Manager - ICFL

ICICI Securities Limited － Mumbai, Maharashtra
Business Development, Marketing and Channel Sales for the
Programmes developed by ICICIdirect Centre for Financial
Learning (ICFL).

06/2007 to 07/2008 Relationship Manager

Reliance Mutual Fund － Shillong, Meghalaya
Created sales strategies to promote Mutual Fund products and
motivate larger deals from Channel Partners. Completed strategic
competitive analysis
by assessing strengths and weaknesses of competitors.Managed
new product and content releases.

06/2006 to 05/2007 Assistant Manager - Trade Marketing

Kotak Life Insurance － Guwahati, Assam
Promoted brand awareness through on-site visibility campaigns.
Partnered with internal stakeholders to define training and Reward
& Recognition (R&R)
program requirements.

11/2003 to 05/2006 Investor Relations Officer

Karvy Securities － Kolkata, West Bengal
Sales of investment products including Mutual Funds, IPOs, Bonds,
Demat Accounts etc.

EDUCATION
2003 MBA: Finance
Visva Bharati University － Santiniketan, West Bengal, India