JOYDEEP MUKHERJEE

A 628, Sector 46, Floor #1, Noida - 201303, India

Mobile: +91.9871091591
Email: jmcorporateindia@gmail.com

EXECUTIVE SUMMARY
Joydeep is a highly dynamic business leader with 28+ years of proven track record in global
Marketing, Branding, PR, Corporate Communication & External Liaison, having managed 30 leading
National and International Brands in his eventful journey across diverse sectors (B2B / B2C / B2G),
focused to shouldering mission-critical responsibilities to Build, Develop and Manage high-
performing Brands in today’s fast evolving new normal environment, by weaving future-driven
initiatives on Strategies and Creative Mar-Com models into an intelligent integration of Leadership,
Influence, Innovation, Technology and Progressive Relationship to hit 4 Bottom Lines: Revenue,
Growth, Reputation and Expansion.

CORE LEADERSHIP COMPETENCIES

 Corporate Communication, Media & PR: India & International Media Relations // Industry &
Audience specific Annual PR planning across segments // External Relations with Government,
Opinion Leaders, Chambers of Commerce and Diplomatic Missions // Corporate Reputation
Management // IPO Planning & Execution // Press Conference // Press Release // Articles // Digital
PR // Internal Communication & Employer Branding // PR Collaterals // Investors Relations // Crisis
Communication
 
 Corporate Brand Marketing: Comprehensive Branding & Mar-Com Policy, Strategy, Research,
Innovation, Brand Potential Index, GTM, Implementation, Budgeting & ROI // Design-based
Creative Marketing & Communication with innovation // Print Advertising, TV Commercials, Media
Planning & Media Buying // Mar-Com Collateral: Content, Design, Graphics & Print Production //
Outdoor & Transit Branding // Corporate AV Production // Revenue driving ATL & BTL // Brand
Events (Product Launch, Investors’ / Dealer Meet, Industry Conferences, Trade Shows, Exhibitions
& Conclaves)

 Social Media & Digital Branding: Content Development, Analysis & Marketing // Corporate
Blogging with SEO // Data Analysis // Email Marketing // Video Production // Webinar // PPC //
Website Marketing // Personalization of Messages // Creative Story-telling // Affiliate Marketing //
Influencer Marketing // SMM (Facebook / Linkedin / Instagram)

 Profit Management, Leadership & Outgrowth Strategy: ROI on Marketing // Marketing &
Performance Audit // Accurate Project & Campaign Costing // Aligning Sales & Marketing for
Revenue Maximization // Corporate Relations for Sustainability // Pipeline Visibility Marketing //
Innovation for High Value Creation // RFP & RPQ Management // Internal Skill Development,
Training & Productivity Optimization for Bottom Line // Business Intelligence through Market,
Competition & Audience Analysis

 
 PROFESSIONAL HISTORY

JOYDEEP MUKHERJEE & INFLUENCERS (JMI), NEW DELHI & MUMBAI

Designation: Director & Brand Transformation Strategist
Tenure: June 2016 to date
Role Type: Integrated Communication Leadership & Consulting
Industry: Corporate Branding & Communication

JMI is a multi-disciplinary, bespoke and independently-owned consortium focused to Corporate Branding,

Media & Communication. Our work encompasses brand strategy, consulting, design, graphics, identity,
advertising, PR, media, influencer relations, sound and motion. We broadly specialize in leading Strategic,
Creative and Visual Communications through Design, Motion, Media and Content. At present, I am handling
different kinds of design-based corporate branding, re-branding and PR assignments from diverse industries
(Infrastructure / Building Materials / Energy / Tax & Financial Advisory / Healthcare / Auto Components / Food
Services etc.)

Earlier, I worked with a few Diplomatic Missions in India in Communication Advocacy Role through strategic
PR and the intelligent use of hybrid media space as well, all focused to India Relations / Trade Relations /
Investment Relations.

Additionally I managed a long-term contractual consulting project from March 2019 to March 2020, where I
guided an AI-driven start-up recruitment company, having offices in the USA, to scale their Strategic
Branding, Content Management & Industry PR to a certain level and prepared them for Angel Investment /
Venture Capital.

ANGELIQUE INTERNATIONAL LTD., NOIDA & GLOBAL

Designation: Head of Global Corporate Communication
Tenure: May 2015 to May 2016
Role Type: Integrated Corporate Branding and Communication Leadership
Industry: Global EPC in Power / Energy / Industrial / Infrastructure / Construction / Water

I led Corporate Branding & Communication as a key functional unit in the strategic planning of Angelique with
the following KFA:

1. National & International PR, Corporate Branding and Media through Partnerships & Relations
2. Global Media Outreach in Africa, Latin America, Middle East, South East Asia and SAARC regions and
strategic Press Conferences
3. Expansion of corporate image and visibility in PAN African market and business community
(Nigeria, DR Congo, Mali, South Sudan, Ethiopia, Kenya, Tanzania, Cote d'Ivoire, Burundi,
Mozambique, Zimbabwe, Burkina Faso, Senegal, Ghana, Zambia, Niger, Angola, Swaziland and
Uganda), Gulf market (Oman, Yemen, Kuwait), South East Asian market (Cambodia, Laos, Bangladesh,
Afghanistan) and Latin American market (Guatemala, Surinam)
4. Representation of our strategic interest in different Indian and international chambers of trade and
commerce like CII, FICCI, ASSOCHAM, PEPC & PHD from India and Indo-African CCI, South African CCI,
Dubai CCI, National Chamber of Commerce of Sri Lanka etc.
5. Diplomatic Relations with the embassies / trade representatives of the countries listed above

To drive my KFA, I worked closely with different Trade Ministers across the globe, Heads of Diplomatic
Missions in India and international media & agencies as well. This included platforms like international
partnership summits / conclaves / group business meetings to develop project opportunities. That apart, I was
involved in active makeover of Corporate Branding through AV & Digital Media / Digital PR / Advertising /
Collaterals / Events & Trade Fairs in India and overseas.
KENT RO SYSTEMS LTD, NOIDA & GLOBAL (AFRICA / APAC)
Designation: Head of Global Brand Marketing & Communication
Tenure: February 2014 to April 2015
Role Type: Marketing & Communication Leadership (National & Global)
Industry: Consumer Durable (FMCD) / Healthcare Retail

I managed 2 top brands: KENT RO (Brand Endorser: Hema Malini) & ELECTROLUX AB (Brand
Endorser: Shilpa Shetty) along with Vegetable & Fruit Purifiers, Ozone-based Air Purifiers and Water
Softeners from Kent through strategic Mar-Com, Branding, PR & Communication, which was INR 90 CR
budget function. Additionally I launched "ALLCLEAN", a unique optical & cellular product in FMCG category.
My KFA was:

1. PR, Mar-Com, Branding for both National & Global Outreach (AFRICA & APAC regions)
2. Strategy, Innovation, GTM & Digital PR
3. Using "Cricket" as Brand, Sales and Retail Expansion Strategy
4. Innovation and Media Planning for Kent TV Commercials across TV channels
5. Production of all kinds of regular and premium Corporate Collaterals
6. Planning & Managing Events, Awards, Shows, Brand Ambassador Management / Shoots & Campaigns
7. Agency management - Law & Kenneth Saatchi & Saatchi, Alliance & Regional PR

3M CONSORTIUM, NEW DELHI

Designation: Director & Strategy Partner
Tenure: June 2011 to January 2014
Role Type: Integrated Communication Leadership, Media & Advocacy Role
Industry: National Corporate Branding & Communication

3MC was a start-up Marketing & Communication agency by 3 professionals and we handled several
corporate branding and PR assignments from diverse industries like Auto, Fashion & Lifestyle, FMCD,
Education, Hospitality, Real Estate, E-Commerce, Hospital etc. Besides that, I also individually handled the
following projects in executive consulting roles:

1. MEDIA VALUE WORKS, MUMBAI (December 2011 to January 2014): An international PR agency for
whom I worked in the advocacy role of Global Strategic Planning & Consulting. I set up international media
relation circuit in GULF including UAE & Oman and other places (coordinated with Gulf News / Khaleej
Times / Emirates Business / Al Bayan / The National / Dubai Media Incorporated / Dubai One / Sharjah TV /
Al Arabia from MBC / Emirates News Agency / Times of Oman / Oman Tribune / Oman Daily Observer / Al
Watan / Al Shahiba / CNN Dubai / BBC Dubai / Reuters / Bloomberg / APTN / BMG / Channel 4M etc.). I
managed and covered 2 mega events - Indiallia 2012, an international B2B event and exhibition for global
SMEs as their media partner in Mumbai in 2012 and in January 2014, I managed DMAi Convention in Delhi
(the theme was Digital Marketing & Emerging Technologies) as their media partner and partnered with TOI
and Campaign India (a part of Haymarket India Media Group) to do exclusive PR for DMAi. I handled PR and
press conferences of their clients – Earth Infrastructure / SAP / DMAi / Sonata Software / BLK Super
Specialty Hospital / Indiabulls (Housing Finance).

2. BRANDVOIICE, DELHI (January 2012 to January 2014): A start-up Lifestyle PR agency and I was
associated in the advocacy role of Media and Brand Exposure for their clients (Crabtree & Evenlyn / SSIPL /
Accentelle Lifestyle / Era Infrastructure / Shahnaz Husain / Haldiram Foods / La Soroeeka Interiors / Clinic
Dermatech / Pizza Hut / Bercos / e-Bay India).

3. LISA CHRISTIENSEN, GLOBAL (August 2012 to December 2013): Dr. Lisa Christiansen is an influential
American Opinion Leader, Author and Motivational Speaker based in California. I guided LC for their
Corporate PR, Content Publishing and Strategic Media Outreach in India, Sri Lanka and Bangladesh.
FIITJEE GROUP, NEW DELHI
Designation: Vice President – PR & Corporate Communication
Tenure: February 2007 to May 2011
Role Type: Integrated Mar-Com, Profit Leadership & Business Expansion Role
Industry: National Retail Education Services

1. I set up the PR & Communication department, provided training to the team and led All India & Gulf Media
Relations covering more than 25 Indian Cities and 4 Gulf Destinations and churned out more than 2000 PMC,
600 EMC and 40 interviews of the BOD in my tenure (we never hired any agency)
2. Led All India Advertising, Brand Events, Press Conferences, Innovative Brand Recall campaigns and the
launch of new FIITJEE centers and Medical Entrance Test vertical across India and Gulf including 2 World
Schools in Hyderabad and an Integrated Learning Center in Bahrain
3. Turned FIITJEE into a National Super Brand in 2009, which got us Top Awards in Education from CNBC,
NDTV and CMAI and secured PE funds of 250 CR in tranches
4. Conceptualized and led TVC campaigns, and managed a total annual media budget of 25 CR
5. Pushed ATO from 200 CR to 400 CR as I led Admission Marketing from 2008 as an added AOR

BIG GROUP INDIA, NEW DELHI

Tenure: February 2001 to January 2007
Designation: Associate Director - Brand, Media & Communication (HOD Level)
Role Type: India Profit Leadership Role
Industry: Global Integrated Marketing & Communication

I led 5 Mar-Com Business Verticals being responsible for their growth by Size, Revenue & Market Value

BIG PR (Public Relation / I-COM / National & International Media Relations)

BIG BrandCom (Corporate Branding / Strategy / Management / Execution)
BIG Advertising ( Ad / Marketing Collaterals)
BIG Direct (Events, Launch, BTL & Expositions)
BIG Productions (AV & Commercials)

1. Led BIG from a 10 CR revenue agency in 2001 to 75 CR mar-com enterprise in 2006

2. I launched BIG I-COMM Editorial & Advisory as another Profit Center Vertical in 2005 focused to Internal
Communication Collaterals and Specialized Corporate Training Programs
3. Serviced and managed top Indian companies and MNCs from diverse industries – Energy, Power,
Engineering, Industrial, Construction, Infrastructure, Manufacturing, Electrical, Automotive, Fashion &
Lifestyle, IT & Software, Telecom, Hospitality, Media, Wellness, Luxury, Publishing, BFSI, FMCG, FMCB,
Electronics, Appliances, Education, Real Estate etc.
4. Led THE BRAND BUILDING PROCESSES of the following brands across diverse industries in India
through Mar-Com, PR, and Advertising & BTL Campaigns:

Siemens Public Networking & Communication, Microsoft, HCL, CISCO, Oracle, 3COM, Birlasoft, Essar Cell
Phone & Hutch, Mobilink, Sony Ericsson Mobile, Deloitte India, Steel Authority of India, BSES Rajdhani,
NTPC, BHEL, JP Power Ventures, Power Grid Corporation, Control & Switchgear, Milestone Switchgear,
Thyssenkrupp India, Gewis Lighting, Philips Lighting, Discovery Communication (DTL's Great Indian
Wedding), NDTV Media (NDTV Profit and Business Shows) Britannia, Coke, ITC Hospitality, Park Royal
Intercontinental, Taj Group of Hotels, Narula’s foods, ITC Wills, Benetton, Shopper’s Stop (K. Raheja Corp),
Intertek, Turbo Linux, Asian Paints, Summit Aviation, Lancaster University (UK), FIITJEE, NIIT, Aptech, Rai
University, AHA Hospitality & Aviation Academy, Ashok Leyland Defense Systems, ABN AMRO Bank, Global
Trust Bank, Kamdhenu Steel, NITCO Tiles, Maharaja Appliances, Herman Millar, Louis Vuiiton India, iMate
PDA, Maruti Swift launch, Honda Cars, Volvo Bus, Elf Lubricants, DLF, Mantri Developers, Ambuja Neotia
Builder, Omex Builder, BPTP, Group 4 Securitas, Center For Sight, Fortis Hospital, Dr Morepen, Safilo India,
Lotus Herbals, Body Spa, Rossell Tea, UNICEF, Anheuser-Busch (Budweiser & Heineken beer launch)
WEBSTATION INTEGRATED, NEW DELHI
Tenure: August 1997 to January 2001
Designation: CEO
Role Type: CMO & Profit Leadership Role
Industry: National IT Education, Software Development & IT Media & Publication

1. It was my first ever executive entrepreneurial role as I ideated the whole project from ground zero
(Strategic + Creative + Design) on the basis of my research and analyses of IT training industry in India and
its fast changing scenario. I was hired to lead the entire operation and strategic expansion in India.
2. Developed and launched Hi-end Technology Training Programs on multimedia platform, one of which was
"Global Web Manager" and that maximized our brand value being the flagship program, and then Web-based
SW development for International Trade sector
3. Launched Web Express, a IT magazine in 1999, inaugurated by Mr Devang Mehta, President, NASSCOM
and partnered with Microsoft, Oracle, Sun Microsystems & Adobe for technology alliance
4. Partnered with industry leaders for Corporate Training Solutions with NASSCOM Certification
5. Pushed ATO to 40 CR in 2000 from Admission / Training / SW / FRN / Media Revenues
6. Led franchise-based expansion in Delhi, Gurgaon, Noida, Chandigarh, Ludhiana, Lucknow, Mumbai,
Kolkata and Jaipur

DHL INDIA EXPRESS, MUMBAI / NEW DELHI

Tenure: January 1994 to June 1997
Designation: Corporate Manager- Marketing & Communication
Role Type: Mar-Com & Revenue Leadership Role
Industry: MNC Cargo & Logistics

1. I led national Marketing and Branding through Advertising, Promotions and PR

2. Repositioned National Corporate Campaign partnering with RKBBDO
3. Launched DHL Freight services called DEF
4. Expanded Customer & Account base with a focus on SMEs
5. Led Revenue Expansion in WPX (Parcel Service) & DEF (Freight Service) segments
6. Launched DHL service gateways through national PR, branding and events and handled the popular
National Ad Campaign (EVERY SECOND COUNTS), which gave the brand a competitive advantage within
the industry in terms of revenue and placed it ahead of Fedex, TNT and Blue Dart in India then.

ANANDABAZAR PATRIKA (ABP GROUP), KOLKATA

Tenure: April 1991 to December 1993
Designation: Manager Media Sales / Group Marketing Manager
Role Type: Media Sales, Marketing, Revenue & Team Leadership Role
Industry: National Media

1. I was into active Media Sales, City Revenue & Account Management of both main regional dailies
Telegraph & Anandabazar Patrika extensively through agency networking (Clarion / Ogilvy & Mather / HTA /
Lintas / McCann / Ulka / Mudra / Rediffusion / Grey / Tara Sinha / Response / Mileage / Contract /
Continental) for High-value brand-building Print Ad Campaigns
2. Managed corporate relations & accounts of ITC (Wills / Gold Flake / Classic), HLL (Brooke Bond / Lipton),
Bata, Shaw Wallace, Philips, Britannia, Dunlop, Berger Paints, Jenson & Nicholson, Cadbury and Exide for
corporate brand building
3. In 1992-93, I also managed the advertising revenue from Sananada Magazine
4. In 1992-93, I was also tasked with prioritizing and implementing the plan of decentralized Classified Ad
Booking counters within the city and managing revenue through an assigned team
CLARION ADVERTISING, KOLKATA
Tenure: January 1989 to March 1991
Designation: Account Executive / Senior Account Executive
Role Type: Advertising, Branding, Account Management Role
Industry: National Advertising

It was an iconic advertising agency from Kolkata, and one of the top 3 in India till the mid 90s, associated with
several finest national ad campaigns that developed brands, changed the market and consumer lifestyle. It
was my breeding ground for my exposure and knowledge in Brand Management, Brand Design, and
Creative Direction & Brand Communication. I planned and serviced accounts and brands like Tata Steel,
ITC (Gold Flake & Wills national ad campaigns), East India Pharmaceuticals, Lipton Tea, Nescafe, Remington
Rand, BPL-Sanyo, Century Ply-boards, Exide, Berger Paints, Onida TV and Bata. It later became Bates India
in 2000.

RESOURCES, SKILLS & KNOWLEDGE

01. Academic:
 PGJMC - Journalism & Mass Communication from IGNOU (2006 batch / First Class with
Distinction)
 PGDM from All India Management Association (AIMA / 2002 batch)
 B.Com (Honors) from St. Xavier’s College, Calcutta University (1987 batch)
 Systems Management from DIPL Computers, Calcutta (1991 batch)

02. Software & Digital Applications:

 Functional: MS-Word, Excel, PowerPoint & Internet
 Creative Graphics & Design: Photoshop CC & Corel Draw Graphics Suite 2021
 Video Editing: Adobe Premier Pro 15.4 & Corel Video-Studio Pro 2021
 Digital: HTML, SEO, Slack, HubSpot, SMM, Email Marketing & Canva Business

03. Writing:
Business Articles, Blogs, Content Development & Editing, White Papers, Case Studies, Analyses,
Advertising Copy, Slogans / Taglines, Re-engagement Emails and Press Release with 25 years of
experience

04. Creative Brand Communication:

 PRINT & DIGITAL: Designing and directing the creative aspects of Corporate Collateral
(Brochures / Catalogues / Look Book / Brand Book / Mailers), Annual Report and other Multi-media
Visual Communications (Posters / POPs / Creative Displays / Newsletters / Info-graphics / Outdoor
Promotion / Website etc.)
 AUDIO VISUAL: Conceptualizing and the making of Promotional Audio Visuals (Corporate Film /
Brand Film / TV Commercials) with complete non-linear editing, VOV, VFX and Motion Graphics
 STILL PHOTOGRAPHY: Corporate, Brand, Industrial and Product Photography using high
performance Canon EOS 5D Mark IV with complete studio equipment

05. Print Production Process & Technology:

In-depth operational knowledge of 4 & 5-color Offset, Digital, Screen & Flexography with Color Modes
(RGB / CMYK / Pantone), Paper, Post Production Fabrication and Cost with 25 years of experience
 SEMINARS & WORKSHOPS (AS SPEAKER / TRAINER)
From 2000, I have managed and spoken at various Corporate Workshops, Seminars and National Marketing,
Media & Communication Summits organized by different Organizations, Institutions, Global Professional
Associations and Trade Associations in Delhi, Mumbai and Hyderabad on various topics: Corporate
Branding & Communication of Industrial sectors focused on Energy, Power, Infrastructure and
Environment / Communication Strategies of International Project Management / B2B Mar-Com /
International Project PR Campaign / Principles of Energy PR / Strategic Brand-Com for Solar Power /
Thoughts & Insights on Energy Communication / PR in the World of Consulting / Solar - a niche for PR
/ Industrial Branding with international edge / Media in Industrial & Environmental Development /
Fundamentals of Industrial PR / New-age Education Mar-Com / Innovative Communication for
International B2B etc.

AWARDS & RECOGNITIONS

 I bylined many articles on Corporate & Brand Strategy, Communication, Change Management & HR
(Magazines: People Matters / Human Factor / Campaign)
 I have spoken at more than 25 National Corporate Marketing, Media & Communication Events in
India (Delhi, Mumbai & Hyderabad) by invitation from 2000 onwards
 I received INDUSTRY EMINENCE AWARD in September 2014 in New Delhi as a Consultant and
Moderator of live panel discussion with eminent corporate personalities covered by CNN-IBN
 I have many Media Interviews to my credit in regard to my views and bytes on Marketing,
Communication & Industry focused issues
 I received LEADERSHIP & INSPIRATIONAL SKILL PORTRAIT exclusively designed by Lumina Spark
UK in 2012 (being one of the 100 Indian corporate recipients)
 I'm a National & Nehru Scholar in Art (Scholarship received from the Ministry of Human Resource
Development, Department of Culture, Government of India from 1979 to 1984)

CURRENT PROFESSIONAL ASSOCIATION

 Executive Life Member of PUBLIC RELATION SOCIETY OF INDIA (PRSI) // India (Delhi Chapter)
 Associate Member of PUBLIC RELATIONS CONSULTANTS ASSOCIATION OF INDIA (PRCAI) //
Gurgaon, India
 Associate Executive Member of ASSOCIATION OF BUSINESS COMMUNICATORS OF INDIA (ABCI) //
Mumbai, India
 Executive Member of INTERNATIONAL COUNCIL OF MARKETING & COMMUNICATION (ICMC) //
Atlanta, USA
PERSONAL
 DOB: 3rd November 1966
 Nationality & Religion: Indian & Hindu
 Language Proficiency: English, Hindi, Bengali & French
 Passport: Valid till 2030
 Family Background

Mother: A retired Entrepreneur and at present, Senior Director at Modicare Ltd.

Father (late): A Chartered Accountant (FCA) and a renowned Musician
Wife: A Senior Editor, Research Scholar, Doctorate in Indian Classical Music and an award-winning
renowned Sitar Maestro, who has performed extensively in India and overseas
Son: At Kindergarten

Additional Address in Kolkata:

Sangam Apartments
Flat #1B, C3 Green Park
352 P. Mazumdar Road
Kolkata - 700078
Profile October 2021 update