ADITYA KUMAR NAYAK

Mob: +919019069750 Email ID: aditya2rkl@gmail.com

A dynamic and results-oriented Communications Specialist with over 10 years of

comprehensive experience in Marketing Communications, Corporate Communications,
Digital Communication, Brand Management, Content Marketing and Public Relations across
diverse sectors. With a proven track record in crafting and executing innovative
communication strategies that enhance brand visibility, engage international audiences, and
drive business objectives. I am adept at leveraging Digital Marketing Channels, Social Media
Marketing & Analytics, and Online Content Creation to deliver measurable outcomes.

Notable Client List:

IT/ITeS, Automobile Energy Others (Aviation,

Technology, Banking, Real
Software, SaaS Estate)
 Muvi.com LLP  Suzuki  Shell Fuels Oman  Business Aircraft
 BOSCH India Limited  GMC (Marketing) Operators Association
 TUV-SUD  Honda Cars India  Sohar International
 NVIDIA  Society of Indian  Petroleum Bank
 Epson India Automobile Development Oman  Vestian Global
 Acer India Manufacturers  Wave Group Pvt. Ltd.
 ARM Holdings  BOSCH Automotive  Shell Fuels India  JK Organization
 Justransact.com
 IBM
 Broadcom
 Target Corporation

Work Experience:

Company Muvi.com LLP

Position Head of Content Marketing and Public Relations
Duration July 2021 – December 2022
Worked with an integrated marketing team to drive brand awareness, audience
engagement, lead generation, and conversions through the creation and distribution
of valuable and relevant content to achieve

— Boosted Muvi's visibility in search results and positioned Muvi as a leading expert
in the OTT and Digital streaming space
— Ensured unified communication across various channels to maintain consistent
Summary and coherent brand messaging
— Monitor and understand performance metrics
— Content Strategy Development
— Content Creation
— Keyword Research and SEO
— Content Calendar Management
— Analytics and Measurement: indicators (KPIs)

Company UNITED MEDIA SERVICES LLP, Muscat, Oman

Position Public Relations Head
Duration September 2019 – July 2020
Summary Guided the PR team to excellence at UMS, orchestrating sophisticated
 communication strategies for marque clients in sectors like Banking, Finance, and
Energy—leading the charge for entities such as Sohar International and Shell Oman
Marketing. Also managed diverse projects, including collaborations with Petroleum
Development Oman, Hilton, Suzuki, GMC, and Pizza Hut.

— Worked on various PR pitches – keeping a note on the sensitivity to local Oman

market with an overall relevance to the GCC region
— Worked directly with the client’s senior management team, including assistance in
defining communications and content plan for all clients
— Responsible for management communication, I developed the Senior
Management’s visiting speeches, media advisory and other media related
documents and collaterals
— Developed strategic marketing communications and PR plans and provided
counsel to clients
— Effectively presented agency work/proposals to clients and supported other
team members in same

Company VESTIAN GLOBAL WORKPLACE SERVICES PVT. LTD.

Position Assistant Manager (Corporate Communications)
Duration November 2016 – June 2019
Championed the Marketing Operations, Communications, and Digital Marketing
portfolio for Vestian Global, a prominent International Property Consultancy
headquartered in Chicago.

— Steered strategic initiatives with a keen understanding of local Indian

communication nuances and business objectives, spanning corporate reputation,
internal communications, and marketing communications
Summary — Direct collaboration with the VP – Marketing Communications and seamless
remote coordination with the global communication team
— Actively participated in shaping systems and processes within the
communications division
— Instrumental in solidifying Vestian's service credentials in the Indian market,
erstwhile elevating visibility around its leadership team, corporate priorities, and
various marketing-led activations

Company EDELMAN INDIA PVT. LTD.

Position Senior Account Executive (Corporate)
Duration March 2016 – October 2016
Summary In a collaborative team, I served corporate clients across Manufacturing, Fuel and
Energy, and Retail Sectors, including BOSCH India Limited, BOSCH Automotive, and
Shell. Additionally, provided network support for clients like KPMG and TUV-SUD,
with a strong emphasis on Business Development and Client Acquisitions.

— Developed strategic marketing communications and PR plans, offering insightful

counsel to clients
— Presented agency proposals with finesse, supporting team members in the
process
— Directed activities on assigned accounts, ensuring clients were informed of
account direction and projects-maintained momentum
— Created media lists and opportunity calendars, executing media relations, social
media, community relations, and event planning
— Kept abreast of clients’ brands, products, services, and marketing developments,
understanding key issues, competitive situations, and industry trends
— Authored proposals for clients’ marketing initiatives, coordinating
quotations/estimates for client approval
 — Led and participated in client meetings, providing reporting and results analysis
for key programs and initiatives
— Tracked agency and vendor costs to ensure profitability, assisting in the
preparation of client invoices

Company PERFECT RELATIONS, BANGALORE

Position Senior Account Executive (Technology)
Duration November 2014 – March 2016
Worked in a team and serviced technology clients in various sectors like Technology,
Semiconductor, and Retail namely NVIDIA, Epson India, Acer India, ARM Holdings,
Justransact.com
Summary
— Client Servicing/Relationship Management
— Reporting & Communication
— Strategy Consultancy
— Business Development
Company TEXT 100, BANGALORE
Position Account Executive (Corporate)
Duration May 2014- November 2014
Worked as part of a team and provided support to clients from various industries,
such as technology, semiconductor, and retail, including IBM, Broadcom, and Target
Corporation.
Summary
— Client Servicing/Relationship Management
— Reporting & Communication
Company PERFECT RELATIONS, NEW DELHI
Position Senior Account Executive (Corporate)
Duration May 2013 – April 2014
Worked in a team and serviced clients in various sectors like Automobile, Aviation,
Retail, Real Estate, Corporate and FMCD including Honda Cars India Pvt. Ltd.,
Society of Indian Automobile Manufacturers, Business Aircraft Operators
Association, Carrefour, Wave Group Pvt. Ltd and JK Organization.
Summary
— Client Servicing
— Media Monitoring
— Media Relations
— Documentation

Educational Qualification :

Qualification Marks obtained Institute

Bachelors in Journalism School of Communication, Manipal
CGPA 7.25
and Communications University, Karnataka, India
High School (10+2
54.4% Delhi Public School, Rourkela, India
CBSE)
Secondary High School 60.4% Delhi Public School, Rourkela, India
(10th CBSE)

Software Skills:

 Hootsuite  Constant Contact

 WordPress  Adobe Suite
 SendInBlue  Computer Basics
 Mail Chimp  MS office
Certifications:

X Ads Manager Fundamentals Badge SEO certified

Issuing authority: X Ads Academy Issuing authority: Hubspot Academy
Issued date: Apr 2024 Issued date: Mar 2024

Social Media Marketing II Organic Marketing: Facebook Groups For

Issuing authority: Hubspot Academy Small Businesses
Issued date: Mar 2024 Issuing authority: Coursera Project Network
Issued date: Mar 2024
Digital Marketing Skills for Agri-Startups Foundations of AI-Powered Search Ads for
Issuing authority: MANAGE - National Institute of
Practitioners
Agricultural Extension Management Issuing authority: Skill Shop
Issued date: Mar 2024 Issued date: Mar 2024
Google Analytics for Beginners The Fundamentals of Digital Marketing
Issuing authority: Google Analytics Academy Issuing authority: Google
Issued date: Apr 2020 Issued date: Apr 2020

Strengths

 Good People and Process Management Skills

 Good leadership quality
 Good with creative work in both visual and audio
 Can work individually and as a team on different projects
 Can easily adjust to different situation and circumstances