Professional Documents
Culture Documents
A P C b y Schneider Electric
D y nam ic m ark et
I ndu s try leading o f f er
T he Ef f icient Enterp ris e
1 2 0 ,0 0 0 p e o p le in m o r e t h an 1 00 c o u nt r ies
> 2 0 0 fa c to r ie s ar o u nd t h e w o r ld
R & D c ent r es in 2 5 c o u n tr ie s
4 c o r e b u s in e s s e s :
P o w er IT Business Buil d ing s P r o c ess
Business Infrastructure for Business Business
D ata C entres and Ind ustri al and
G enerati on and A utom ati on,
N etw ork s F actory
D i stri b uti on H V A C , S ecuri ty
A utom ati on
N o r t h A m er ic a E ur o p e
€ 28% € 4 5 %
3 1 ,5 0 0 4 9 ,0 0 0
R est o f t h e w o r l d A sia -P a c if ic
€ 8% €1 9 %
8, 0 0 0 3 1 ,5 0 0
40,000
em p lo y ees
3 2 %
o f r evenu e
1 /2
o f ind u st r ial o p er at io ns
E n e r g y & in fr a s tr u c tu r e 1 6 %
In d u s try 26 %
D a ta c e n tre s & n e tw o rk s 1 7 %
B u ild in g s 29 %
R e s id e n tia l 1 2%
M a k in g e n e r g y :
•S a fe •A p p l i a nc es
•T h erm a l •R e lia b le •L i gh t i ng
•N u c l ea r
•G ens et •E ffic ie n t •H V A C
•L i f t s
•H yd ro •P r o d u c tiv e •M o t o rs
•S o la r •G re e n •M a c h i nes
•W i nd
•C o nv eyo rs
•I T s erv ers
P ro d u c t i v e
Manage processes, make all the utilities of any
I nfrastructure more efficient
Ef f i c i ent
Measure and control energy, automate,
prov id e relev ant d iagnosis
R el i a b l e
P rev ent from pow er outage and
energy q uality v ariances
S a fe
T ransform and d istrib ute pow er safely
7 2 % o f e n e rg y c o n su m p t io n
O u r s o lu tio n s d e liv e r u p to 3 0 % s a v in g s
1 . M ea s u re
2 . U s e ef f i c i ent d ev i c es
3 . A u to m a te
4 . M o ni t o r
E n e r g y e ffic ie n c y in fig u r e s ( 2 0 0 7 )
2 0 % o f o rd e rs 1 5 % g ro w th €3 . 6 B b u s i n e s s
A P C b y Schneider Electric
D y nam ic m ark et
I ndu s try leading o f f er
T he Ef f icient Enterp ris e
12 12
L a st 1 0 0 y ea r s N ex t 20
y ear s
>
Source: International Energy Agency
x3
U S $ /b a r r e l U S $ 000 C F
1 00 1 2
O IL le f t s c a le 1 1
90
80
1 0 in t h e la s t 5
N A T U R A L G A S r ig h t s c a le 9 y e a rs …
70
8 a n d i t w o n ’t
60 7 s to p !
6
50
5
40
4
30
3
20 2
00 01 02 03 04 05 06 n o v - 07
Mobility
30,000 B u s in e s s I n te r n e t
42% CAGR
20 0 6 - 20 1 1
B u s in e s s I P W A N
C on s u m e r I n te r n e t
C on s u m e r I P T V / C A T V
P et a b y t es 2 0,000
p er
m o nt h
1 0,000
1 p etab y te =
1 , 0 0 0 terab y tes
S ource: C i sco, 2 0 0 7
AP C - C ritical P ow er and C ooling S erv ices B u siness U nit
Five-y ea r f o r ec a s t : P o w er a n d c o o l in g g r o w t h
8 x c o m p a r ed t o s er ver g r o w t h
A P C b y Schneider Electric
D y nam ic m ark et
I ndu s try leading o f f er
T he Ef f icient Enterp ris e
D esk t o p •D e s k to p s
P C s, M o b i l e
Re s i d e n t i a l P C s, H o m e
$ 1 .8b n 8-1 0 % ~ 9 % •L a p to p s
A V • AV
=< 15 servers,
< 5 ra c k s, B i z •IT S e rv e rs
B u s in e s s d esk t o p & •V ir tu a liz a tio n
l a p t o p s; $ 7 .2b n 1 0 -1 5 % ~ 3 5 %
N e tw o rk s p red o m i n a n t l •E n e r g y B ill
y 1-p h •V O IP
N o .1 U P S
Re s i d e n t i a l L e a d in g S u r g e p la y e r
N e w i n n o v a t o r i n A/ V
B u s in e s s N o .1 U P S
N e tw o rk s S ig n ific a n t p r e s e n c e in r a c k s
L e a d in g in m a n a g e m e n t
N o .1 U P S
In n o v a tin g in c o o lin g
D a t a Ce n t e r s O n ly in te g r a te d s o lu tio n
Co m p r e h e n s iv e o ffe r w ith S c h n e id e r E le c tr ic
B u ild in g , L e a d i n g p l a y e r w i t h AP C a n d Gu t o r
In d u s tr y , a n d Ad d r e s s i n g s p e c i a l t y e n v i r o n m e n t s : M a r i n e ,
In fr a s tr u c tu r e H e a l t h c a r e , S e m i c o n d u c t o r , O i l a n d Ga s , E n e r g y
O u r E n a b lin g o u r c u s to m e r s to p o w e r , c o o l, a n d p r o te c t
V isio n th e ir c r itic a l s y s te m s in th e m o s t s im p le , r e lia b le , a n d
e n v ir o n m e n ta lly fr ie n d ly w a y .
O u r
Am b it io n C u s to m e r s , P e o p le , P e r fo r m a n c e
N o r t h A m er ic a E M E A & L A M
$ 4 0 % $ 4 0 %
3 ,0 0 0 3 , 3 80
$3.5 billion
2007 revenue
A sia -P a c if ic
G r ea t er C h ina & J a p a n
$7 % $1 4 %
1 ,9 7 0 6 ,3 4 0
● G l o b al R&D c e n t e r s s u p p o r t i n g g l o b a l a n d l o c a l p l a t f o r m s
● N e a r ly 1 0 0 0 R&D e m p l o y e e s o p e r a t i n g w o r l d w i d e
M a rk et l ea d ers h i p w i t h o ur s o l ut i o n a p p ro a c h
●C o m b i ni ng h eri t a g e f ro m I T a nd el ec t ri c a l c h a nnel
l ea d ers h i p p res enc e
● P ro vi d i ng ex p ert s t o a d d res s p h y s i c a l i nf ra s t ruc t ure
i s s ues
● N et w o rk o f I T a l l i a nc es : I B M , S un, D el l , V M w a re
AP C - C ritical P ow er and C ooling S erv ices B u siness U nit
L ea ders hip in the N etw o rk C lo s et a nd
Serv er R o o m
G lo b a l R & D c ent ers , W h i t e p a p ers
● D el i ver c o m p reh ens i ve s o l ut i o ns f o r no n-s t a nd a rd i z ed
envi ro nm ent s
● E ns ure a va i l a b i l i t y o f t h es e envi ro nm ent s a s net w o rk
c o nverg enc e c rea t es i nc rea s ed c ri t i c a l i t y
S o l ut i o n l ea d ers h i p w i t h i nt eg ra t ed s y s t em s
P re-p a c k a g ed , s i ng l e ra c k s y s t em s o r I nd i vi d ua l c o m p o nent s
● M o d ul a r a p p ro a c h es l o w ers T C O a nd ena b l es f a s t er
s c a la b ility
● C o m p l et e c l o s et s o l ut i o n w i t h p o w er, ra c k , m a na g em ent
a nd c o o l i ng o f f ers s t a nd a rd i z ed a p p ro a c h
R eg u l ato rs
A dvis ing on emerg ing
environmental and s af ety s tandards
A P C b y Schneider Electric
Keystroke
Ki l ow a tt
Q : W h at is t h e nu m b er o ne c h alleng e y o u r d at a c ent er
f ac es t o d ay ?
A:
Power and cooling 2 1 .8 %
●W e are u ni q u el y po si ti o ned t o so l v e d a t a c e n t e r
p ro b l e m s
● W e h a v e more c u s tomers t o l ea rn f ro m t h a n a nyo ne
el s e i n t h e m a rk et
● W e h a v e w o rk ed 1 5 yea rs t o d ev el o p t h e s c i enc e o f
d a t a c ent ers a nd h a v e t h e tec h nolog y and s k ills t o
s o l v e t h e c u s t o m er p ro b l em s
● W e a l rea d y o f f er nea rl y all th e dif f erent parts u s ed
i n t h e d a t a c ent er a nd a re t h eref o re i n a n i d ea l
p o s i t i o n t o i nt egra t e t h em i n w a ys t o a d d m a x i m u m
v a lu e
Ov er s i z i ng E f f i c i enc y , p o w er d ens i t y
C o m p o nent -l ev el s p ec i f i c a t i o n p r o c es s D ep l o y m ent s p eed
U nu s a b l e c a p a c i t y P red i c t a b i l i t y ( o f a va i l a b i l i t y , c a p a c i t y ,
R ew o r k d ens i t y )
S u r p r i s es A es t h et i c s
Reduce Create
# o f d ec i s i o ns / c o m p l ex i t y
# o f p r o v i d er s ( eq u i p m ent , s er v i c e) One-s t o p s h o p f o r p h y s i c a l i nf r a s t r u c t u r e
Op er a t i ng c o s t s s o l u t i o ns
One-t i m e eng i neer i ng S t a nd a r d i z ed r ef er enc e d es i g ns
On-s i t e f a b r i c a t i o n S o l u t i o n-l ev el p er f o r m a nc e s p ec i f i c a t i o ns
M a i nt ena nc e S i m p l e s p ec i f i c a t i o n m et h o d
H u m a n er r o r
● CONTA I NMENT of the hot air created b y high d ensity applications such as
b lad e serv ers lead s to a pred ictab le, repeatab le pow er and cooling architecture
● CA PA CI TY MA NA G EMENT
and efficient technology rollouts w ithout surprises and d ow ntime
softw are to ensure q uick
● R e d u c e P o w e r C o n su m p t io n b y u p t o 3 0 % b y R ig h t S iz in g y o u r D a t a
C e n te r
● M o d u la r a n d s c a la b le p o w e r a n d c o o lin g
● P a y o n ly fo r w h a t y o u n e e d -w h e n y o u n e e d it
● E l i m i n a t e w a s t e b y a v o i d i n g o v e r -s i z i n g a n d u n d e r -u t i l i z i n g y o u r d a t a c e n t e r
5 0%
4 0%
3 0%
2 0%
1 0%
0%
0% 1 0% 2 0% 3 0% 4 0% 5 0% 6 0% 7 0% 8 0% 9 0% 1 00%
% IT Load
7 500kW
432150kW
5kW
750kW
200kW
5kW
● R e d u c e P o w e r C o n su m p t io n b y u p t o 1 5 % w it h
I n R o w © a rc h it e c t u re
● C lo s e ly c o u p le s c o o lin g w ith th e h e a t lo a d , p r e v e n tin g e x h a u s t
a ir r e c ir c u la tio n to s e n s itiv e IT e q u ip m e n t
● le s s fa n p o w e r th a n tr a d itio n a l r a is e d flo o r s y s te m
● E n s u r e s th a t e q u ip m e n t te m p e r a tu r e s a r e c o n s ta n tly h e ld to
s e t p o in t c o n d itio n s
● L o w e r s to ta l c o s t o f o w n e r s h ip b y m o n ito r in g IT e q u ip m e n t
in le t te m p e r a tu r e s to m o d u la te c a p a c ity b a s e d o n th e d e m a n d
fo r c o o lin g
•f a n s e f f i c i e n t l y s p e e d u p a n d d o w n w i t h c h a n g in g IT h e a t
lo a d s .
H o t -a i s l e a i r e nt e r s f r o m
r e a r , p r e v e nt i ng m i x i ng
C o ld a ir is s u p p lie d to
th e c o ld a is le
H ot Aisle
Cold Aisle
C a no p e r a te o nh a r d
AP C - C ritical P ow er and C ooling S erv ices B u siness U nit flo o r o r r a is e d flo o r
C o m p u ter ro o m a ir-ha ndler ef f iciency
co m p a ris o n
1 00%
9 0%
8 0%
Cooling Efficiency
7 0%
6 0%
5 0%
40%
0% 1 0% 2 0% 3 0% 4 0% 5 0% 6 0% 7 0% 8 0% 9 0% 1 00%
% IT Load
Cooling efficiency = useful cooling power / (power consumed + useful cooling power)
AP C - C ritical P ow er and C ooling S erv ices B u siness U nit
T herm a l C o nta inm ent
H o t A i s l e C o nt a i nm ent ( H A C S )
● E l im in a t e e x p e n siv e t e m p e ra t u re
c ro ss-c o n t a m in a t io n w it h T h e rm a l
C o n t a in m e n t O p t io n s
● In c r e a s e p r e d ic ta b ilit y a n d a n a ly s is o f th e
th e r m a l e n v ir o n m e n t
● Re t u r n i n g t h e w a r m e s t p o s s i b l e a i r t o
c o m p u te r r o o m a ir c o n d itio n e r s in c r e a s e s
th e e ffic ie n c y a n d c a p a c ity o f th e s y s te m
● T h e h o t a is le c o n ta in m e n t s y s te m e n s u r e s R a c k A i r C o nt a i nm ent ( R A C S )
p r o p e r a ir d is tr ib u tio n b y c o m p le te ly
s e p a r a tin g s u p p ly a n d r e tu r n a ir p a th s
● I n c re a se I T st a f f e f f ic ie n c y w it h
p re d ic t a b l e C a p a c it y M a n a g e m e n t
● Id e n tify o v e r a n d u n d e r -u t i l i z e d a r e a s o f
y o u r d a ta c e n te r
● M in im iz e w a s te a n d h u m a n e r r o r v ia
p r e d ic ta b le s o ftw a r e m o n ito r in g ,
s e n s in g a n d e n v ir o n m e n ta l c o n tr o l
● Q u ic k ly a d a p t to c h a n g e w ith r e a l tim e
d a ta o n w h a t to p o w e r a n d w h e re to
c o o l
P h y s i c a l eq ui p m ent R a c k el eva t i o ns
p ro vi s i o ni ng Easy to use rack front view
Q uickl y l ocate th e op tim um enab l es accurate and d etail ed
sp ot for th at nex t server rep resentation of eq uip m ent
b ased on sp ace, cool ing and l ocation
p ower need s
C a p a c i t y G ro up i ng
S p ecify arch itecture cap ab il ities
to; m atch I T eq uip m ent with
avail ab il ity need s ad avoid
strand ed sp ace, p ower and
A i rf l o w a na l y s i s
cool ing cap acity
L ocate new d evices with out
overh eating new or ex isting
eq uip m ent b y sim ul ating A va i l a b l e c a p a c i t y D es i g n a na l y s i s
ch ang es in; sup p l y M od el th e effects of and
tem p erature, airfl ow and U nd erstand avail ab l e cap acity b y
cal cul ating actual sp ace, p ower and com p are al ternative l ayouts
num b er of cool ing units th roug h d etail ed d esig n anal ysis
cool ing consum p tion ag ainst d ata
center arch itecture constraints
I nt eg ra t es w i t h C a p a c i t y S p a c e res erva t i o n
M a na g er R eserve sp ace for new
T o rap id l y d ep l oy th ese ch ang es eq uip m ent to b e instal l ed
as wel l as al ig n I T eq uip m ent q uickl y and easil y
red und ancy and avail ab il ity need s
with th e cap ab il ities of your
p h ysical infrastructure, use in M o b i l e W o rk O rd ers
conj unction with C ap acity
V iew work ord ers and
M anag er
im m ed iatel y up d ate status
as you com p l ete tasks
A s s et a ud i t t ra i l
W o rk o rd er p ro c es s
T rack p rop erties and l ocation
ch ang es for assets. F il ter, p rint S ch ed ul e, assig n and track th e
and ex p ort inform ation b y; d ate status of item iz ed tasks to
and work ord ers im p l em ent ch ang es in th e d ata
center
“I“I t t ww aa ss oo nn ee oo ff tthh ee b b e e s s t t b b u u y y i in n g g
ee xx pp ee r r i ie e nn cc ee ss II hh aa vv ee ee vv ee rr hh aa dd …… ””
I IT T B B u u d d g g e e t t o o f f $ $ 2 2 0 0 b b i il ll li io o n n