Dhruwa jyoti Choudhary

Contact: 7827890776; email: smsdj20@gmail.com

Marketing, Retail Branding and Outdoor Advertising Expert

 Pan India Branding and Marketing professional with almost more than 7 years of
experience with leading corporate marketing and internal communications for multimillion
companies across diverse industries.
 Respected leader of creative teams, multimedia divisions and retail and outdoor vendors.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build
brand images.
 Expert in the technical, conceptual and content development of sales-driving collateral.
Proven ability to drive record-high marketing campaign response rates and execute
successful product launches.
 Launched new DDL in Indian Market and planning with various sales strategies.
 Successfully launch of Italian brand handles “Vali & Vali” in Indian Market and
implementation of marketing strategies for development of product.
 Launch of Video Door Phone and Digital Door Viewer under the flagship banner of Yale
Locks in Indian market.
 Introducing Yale Digital House Pan India and also taking care of business generation
through effective marketing support systems.
 In Saint Gobain I have executed number of dealer, wholesaler, fabricator & carpenter
engaging program in North India.

SKILLS

 Marketing Strategies & Campaigns

 Corporate Communications
 Creative Team Leadership
 Product Positioning & Branding
 Web & Print Content Development
 Sales Collateral & Support
 New Product Launch

PROFESSIONAL EXPERIENCE

2018 Jan’ – Present

SAINT GOBAIN INDIA PRIVATE LIMITED (Glass Business)

Marketing Executive

 Handling Marketing activities in North India.

 Handling new product launches events and other state wise activities in Northern
territory.
 Special focus on branding and advertisement at dealers point to increase brand
visibility in market.
 Planning, execution and implementation of innovative marketing activities(Van
Branding/Outdoor Advertising/Paper Advertising etc..)
 Meeting architect and planning marketing strategy accordingly.
  Marketing ideator with experience in creative campaign for big launches.

2014 Oct’ – 2018 January

ASSA ABLOY India Pvt Ltd.

Marketing Executive

 Manage corporate marketing and communications functions, Pan India.

 Direct brand management, PR, media relations, corporate positioning, product launches,
advertising, sales collateral, tradeshow, dealer meet marketing.

Selected Accomplishments:

o Developed and launched integrated, multi-channel print, catalogue, web and direct
marketing campaigns for new launch Digital Door Locks in Indian Market.
o Led market launch of more than 10 new Digital Door Locks and Video Door Phones in
India Market.
o Designed catalogues and brochures for specific models of lock which describe feature and
specifications.
o Leveraged strengths in cost-effective marketing management and vendor negotiations.

2012 Dec – 2014 Oct

Reality Media Services

Business Development Executive

 Worked with very enthusiastic marketing management team and provides marketing
supports to different clients of different industries.
 Selected Accomplishments:
o Done Outdoor campaign for L’Oréal group promoting Maybelline brand in Delhi NCR
o Accomplished Outdoor campaign for number of Real Estate builders all India.
o Handled Retail branding campaign for ITC, Indusind Bank, Kanak Atta, Surya Lights,
Daikin, Bluestar, Steel Authority of India, Jotun Paints, Big Bazar, Eveready Batteries and
number of brands throughout India.
o Handled a team of 25 Merchandisers for Merchandising and Retail Management
activities for Huawei Telecom for the year 2012-13.
o Worked and gained knowledge of Retail branding, Outdoor Advertisement and Print
Media.
o Earned commendations from client executives/managers for communication deliverables
that targeted desired audiences and articulated the value of products and services.

2011 Aug – 2012 Nov

Neosage Pharmaceuticals

o Business Development and target sales for specific genre of Medicine for Urology
segment
o Business development through meeting with Doctors.
o Development of channel business in retail outlet and wholesale market.
 EDUCATION

2008-2010

MBA-School of Management Sciences – Varanasi.

 Major: Marketing
 Minor: Insurance

2004-2007

Graduation from Marwari College Ranchi

TECHNOLOGY

Microsoft Office 2003, 2007, 2010 including MS Word, PowerPoint, Excel and Outlook

Personal Dossier

Date of Birth : 6nd Dec, 1986

Fathers Name : Shri.N N Choudhary (Retired DO-General Insurance)
Permanent Address : Suryalok Colony, Near BSNL Tower, Bhagalpur-812001
(Bihar)
Present Address : A-30, 2nd Floor, Sector 20, Noida-201301
Languages Known : Hindi, Bangla & English