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SUMMARY
Experienced Public relations executive with over 3.5 years of experience in Public relations seeking to secure a position that will
help in individual and organizational growth and lead a lasting working relationship.
KEY SKILLS
Public Relations • Media Relations • Communication Development • Social Media Management • Communications Management
• Social Media Coordination • Brand Management • Idea Generation • Client Servicing • Blog Writing •Website Content •
Content Creation and Management • Email Marketing • Community Management • Corporate Communication •
Information gathering and analysis • Campaign Management
PROFESSIONAL EXPERIENCE
Created content pieces for press releases, pitch notes, authored articles and interviews for online and offline media
Improved brand's online reputation and visibility by 10-15% through PR Communication Strategy
Independently created, executed, and managed PR communication strategy for IT/Technology/Travel clients - Was responsible for their
day-to-day communication and story ideation activities for brand building
Handled Daily Client Communication
Worked closely with the management and the client to track and ideate content pieces and stories for boosting the overall brand image
Conducted research on industry trends & wrote compelling content for offline and online media; created content daily which
was shared by 10+ Journalist on weekly basis
Supervised day-to-day account activity, achieved and maintained primary interface with client contacts
Mentored junior staff members; responsible for overseeing their work
Actively involved in all event activities of the clients.
Collaborated with media to encourage company and product coverage and promote brand mission and values .
Raised brand awareness through consistent marketing efforts and product campaign launches.
Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Communicated with media weekly to build relationships and optimize press coverage.
Collaborated with production team to coordinate advertisements and promotions.
Produced and distributed internal and external communications.
Coordinated press releases and handled press inquiries for La Veeda.
CERTIFICATIONS/TRAINING
Media participant Of SUSI 2013
Prabhakar in kathak and vocal music
ACCOMPLISHMENTS
Represented India in 2013 study of the US institutes for scholars (SUSI) on New Media, Washington DC.
Improved brand’s online reputation and visibility by 10-15% through PR communication strategies.
Independently created, executed and managed PR communication strategy for IT/Technology/Travel/lifestyle and fashion clients -was
responsible for their day-to-day communication and story ideation activities for brand building.
Organised events for Clients and actively done all the event activities for clients.
Conducted research on industry trends and wrote compelling content for offline and online media, created content daily which was shared
by 10+ journalists on weekly basis.
Mentored junior staff members responsible for overseeing their work.
INTERESTS
Knowing about cultures and people, networking, browsing net, fashion.
DECLARATION
I hereby declare that the above particulars of facts and information stated are true ,
correct and complete to the best of my belief and knowledge .
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