Sanjana Sehgal

Integrated Marketing Communications Professional

A crisis management specialist in Brand and Consumer PR with a Master's degree in Communication
Management and ~nine years of experience developing and executing public outreach campaigns for
notable brands and supporting marketing initiatives.

sanjana151290@gmail.com 8130317344 Gurgaon, India linkedin.com/in/sanjana-sehgal-a7199751

SKILLS
Crisis & Reputation Management Content Creation Media Relations, Intelligence & Analysis

PR Campaign Management Planning & Strategising Digital & Social PR New Business Development

Brand Positioning

WORK EXPERIENCE
Project Manager
Weber Shandwick India
11/2020 - 02/2023, Gurgaon, India
Weber Shandwick (incorporated as IPG DXTRA ): A leading global public relations firm with pan India presence
Achievements/Tasks
Managed brands such as Nestlé India, McDonald's India (N&E), Pernod Ricard India, Malaysia Airlines Berhad, OYO Hotels and Homes,
Bausch & Lomb, Zippo USA, Remy Cointreau (project), UNICEF (project), KRBL (project) etc.
Developed strategies and communication plans aligned with client's business objectives.
Content custodian for paid, earned, owned and shared channels, manage the rollout with multiple agencies. Responsible for editing,
proof-reading and enhancing all important communications (external and internal).
Coordinated announcements and product launch activities, and developed media strategies to ensure maximum visibility and brand
awareness.
Developed story ideas and pitches, ensuring active client participation across print, online, electronic and digital platforms.
Part of the New Business Development team: ideating, planning, and presenting.

Associate Project Manager

Weber Shandwick India
01/2018 - 10/2020, Gurgaon, India

Consultant
Weber Shandwick India
06/2017 - 12/2017, Gurgaon, India

Consulting Associate
The PRactice Public Relations
10/2016 - 05/2017, New Delhi, India
A Public Relations Firm providing integrative services including Media Relations, Marketing PR, Crisis Management, with presence across India
Achievements/Tasks
Managed clients across F&B and FMCG sectors: Almond Board of California, Federation of Quebec Maple Syrup Producers, Parle
Products Pvt. Ltd.
Develoed content: holding statements, spokesperson quotes, scenario mapping, briefing documents, social media posts and
captions, briefing notes, analytical reports, press releases and notes.
Identified and developed potential story ideas for media interest. Carried out routine PR activities, like media database maintenance
, media outreach for spokespeople, including standalone, industry, and trend stories & OpEds.
Media news tracking & monitoring, preparing news reports & analysis and and monthly reports of a clients’ coverage.

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 WORK EXPERIENCE
Account Coordinator
The PRactice Public Relations
08/2015 - 09/2016, New Delhi, India

Account Executive
Integral Advisory Services Pvt. Ltd (erstwhile Integral PR)
07/2014 - 07/2015, New Delhi, India
Integrated communications and business advisory agency in India
Achievements/Tasks
Provided support for clients: Deloitte, Emirates Airline, Lavazza, GrowthEnabler.
Developed content (first drafts) such as statements, spokesperson quotes, press releases/notes, briefing books.
Media outreach for spokespeople, actively building and maintaining relationships with key media contacts.
Carried out routine PR activities, like media database maintenance, news tracking & monitoring, preparing news reports & analysis,
and providing research and analytical support for client plans.

EDUCATION
Masters of Business Administration (Communication Management)
Symbiosis International University
06/2012 - 04/2014, CGPA: 3.001 out of 4

HONOR AWARDS
Weber Shandies National 2019 - Best Crisis Weber Shandies 2019 - Best Digital Campaign for
Management Campaign for MAGGI Bausch & Lomb India
Weber Shandwick India Weber Shandwick India

Weber Shandies 2019 - The Culture Award - Big Share the Good Award 2017
Behaviour The PRactice Public Relations
Weber Shandwick India Awarded to the Handloom School Team for doing innovative work
and executing a creative idea

Share the Good Award 2016

The PRactice Public Relations
Awarded to the Almond Board of California Team for doing
innovative work and executing a creative idea

INTERESTS

Reading Traveling Baking Coooking Journaling

LANGUAGES
English Hindi French
Native or Bilingual Proficiency Native or Bilingual Proficiency Elementary Proficiency

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