Makhanlal Chaturvedi National University of

Journalism And Communication

Department Of Advertising and

Public Relations
Web advertising and E- PR
SUBMITTED TO:- MRS. Submitted By:- Pooja
JAYA SURJANI Agnihotri
MA-APR (4th semester)
 DIGITAL PUBLIC RELATION
Digital Public Relations (DPR) is the use of digital and social technologies to
manage the awareness and understanding, reputation and brand of a company or
organization, through the purposeful influence of exposure via digital media.

Digital PR is all about combining traditional PR with content marketing, social

media and search: transforming static news into conversations and bypassing media
to speak directly to your target audience online.
 Ad factor India
"Adfactors PR helped move our PR needle from informing to
influencing."

A multi-specialist, full-service firm, we serve over 300 retained clients

across 40 cities in India. Adfactors PR, founded in 1997, is the youngest firm
among its top peers. It is also India's largest PR firm.

Headquatered in mumbai

A subsidiary of the multi-dimensional independent communications

enterprise Adfactors Group that comprises Adfactors PR, Adfactors
Advertising, Chlorophyll Brand Consultancy, Economic Research India Pvt.
Ltd and Saffron Media Pvt. Ltd

Global presence in dubai, Srilanka , Singapore and Columbia.

 Expertise
Corporate reputation

Capital market communication

Media relations

Crisis communication

Frontier technologies

Public affairs

Digital and social

Consumer communication s

Experimental PR and events

 Services
Media relations

Crisis communication

Advertising

Corporate branding

Digital and traditional promotions

Social media handling

Clients
Clients
 Success stories
Goa tourism

Premier futsal

Cochlear India - Joy of hearing

Icici bank Getting Pockets in every Pocket

Aviva india - Early Starters Initiative - Aviva India's

wake-up call to young parents

Childrens foundation for Protecting Every Child

 Awards
 Adfactors PR won three trophies – the maximum by any consultancy – at The
Gold Standard Awards 2018.

 It has been awarded with the title of ‘South Asia Agency of the Year 2018’ by PR
Awards Asia, organised by Haymarket Media. This is the fourth successive year that
the firm has won the coveted title.

 It won a Gold for its campaign for Raipur Smart City in the Public Sector Campaign
of the Year category, a Silver for Vodafone in the Environmental category, and a
Bronze for its Internet radio channel Frequency in the Internal Communications
category.

 Adfactors PR won 10 awards — including, and significantly, Gold in the Master of

Technique category — at Fulcrum Awards 2019.
 Awards

Campaigns for Confederation of ATM Industry (ATMaraksha, the CATMi

way), Mahindra Group (Wings for our Girls), Kailash Satyarthi Children’s
Foundation (Human trafficking no more), and Indian Medical Association
(United to end TB) earned two trophies each.

 Adfactors PR collected nine awards — three Gold, two Silver, and four
Bronze — at the inaugural PR Awards India 2019 held at the Royal Western
India Turf Club in Mumbai

It got 1 Gold, 6 Silver, 3 Bronze, and 11 Certificates of Excellence in IPRCCA-

E4M Awards
 Revenue
Started in 1987 as a boutique agency by Rajesh Chaturvedi and Madan Bahal, its
today the country’s largest public relations agency. With an employee strength of
over 500 people, its turnover is in the region of Rs 180-200 crore.

It’s operating revenues range is INR 100 cr - 500 cr for the financial year ending
on 31 March, 2018. It's EBITDA has increased by 34.82 % over the previous year. At
the same time, it's book networth has increased by 3.95 %.

It has  crossed the Rs 100 crore-mark in annual revenues through sustained organic
growth. The total paid-up capital is INR 1.70 cr.

The longest serving directors currently on board are Madan Daulatram Bahal and
Rajesh Chaturvedi who were appointed on 20 August, 1997. They have been on the
board for more than 22 years.
Madan Daulatram Bahal has the largest number of other directorships with a seat
at a total of 14 companies. In total, the company is connected to 14 other companies
through its directors.
 2. Ogilvy Pr
 Ogilvy is a New York City-based British advertising, marketing, and public
relations agency. It was founded in 1850 by Edmund Mather as a London-based agency.
In 1964, the firm became known as Ogilvy & Mather after merging with a New York City
agency that was founded in 1948  by David Ogilvy. The agency is known for its work
with Dove, American Express, and IBM.

 Ogilvy PR will increasingly contribute to the effectiveness of all channels, not just
earned, and shift opinions, behaviors and generate sales – person by person, village by
village.

 It is a leading global marketing communications firm, with offices in more than 85

markets around the world. 

 The agency also offers biotech and government affairs expertise through its
subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively.
 OGILVY PR INDIA
 Ogilvy and Mather, an agency in India has earned an enviable reputation through
its work and performance in the advertising industry.

 O&M has mushroomed all over the country and has earned hefty profits. The
agency is viewed as a representative of the advertising industry's view in India. The
agency has been well known for building and sustaining strong brand equity.

 Its offices is in chennai, bengalore, kolkata . Gurgaon and hyderabad with offices in
different cities.

 The company operates 497 offices in 125 countries with over 16000 employees.

 O&M India is O&M International’s fifth largest operation in terms of profits, with
the US ranking first and European nations occupying the other three positions
 OGILVY PR INDIA

Ogilvy & Mather (O&M) is now regarded as almost a household name for
marketing and communications, both among the general public and the business
community

The company was first to set up to divisions for Public Relations, Direct
Marketing, Event Management, Business-to-Business, Outdoor and Rural
Outreach which gave the firm a clear advantage over the other players

O&M over the years has been a pioneer in the out-of-home advertising sector
with. O&M India’s television commercial for Perfetti’s Centre Shock chewing gum
has been used for European audiences

O&M India is active in leveraging the available local talent for its global
operations. The company is a heavy exporter of local talent to global markets.
 Sectors
 Banking and financial service Education

 Energy and resources Pharma and health care

 Infrastructure and construction Travel ,hospitality and leisure

 Transport and logistics Techonolgy and telecom

 Sports automotive and allied sectors

 Startups and unicorn

 Services to government
 Services
Advertising strategic planning

Brand identity Viral marketing

Creative designs Public affairs

Promotional and digital marketing Media relations

Crisis and issue management

Customer analytics
Clients
Clients
 AWARDS
O&M bagged several awards for print advertisements, TV ads and case study
presentations.

O&M was awarded the Grand Effie Gold (campaign of the year) and Gold for
service on Hutch, a campaign that won ‘Campaign of the Year’ at the Abbies too;.

Gold Effie for corporate advertising for the Cadbury Crisis Management.

O&M bagged 3 Bronze Lions at the Cannes Festival 2004 for 2 Public Health &
Safety campaigns for Hutch

1st Runner Up for Asia’s ‘Office of the Year’ 2004 by Media magazine, an award that
spans 360 degree communication and HR.

O&M has received recognition for its stature as India’s No. 1 communications
agency.
 Awards
O&M Mumbai was ranked 8th hottest shop in Asia by Campaign Brief Asia
in 2002.

The agency bagged gold for ‘Best Insight’ for its ‘Goli Ke Humjoli’
campaign,

The agency bagged silver in the ‘Most effective use of PR’ category for its
Cadbury Crisis Management

the bronze came in the ‘Best long term marketing campaign’ category for
Fevicol

Ogilvy India was particularly impressive winning 4 awards from the 16 and
the India team also won the Best in Show for its “Where’s the DNA”
campaign.
 SUCCESS CAMPAIGNS
Cadbury dairy milk- after worm get

Hajmola

Dabur amla

Vodafone zoozoos

Cocacola
 REVENUE
The group recorded global revenues of US$ 4.9 billion with profits
amounting to 18 per cent of the revenues in 2003. Annual sales of US$ 28.6
million in 2001

The agency;s Turnover is (INR Crs.)500 - 1000 Nearly 80 per cent of its
clients are now Integrated Services clients, who work with the agenct for
more than just its advertising services.

The agency's digital focused investment plan has resulted in 6 times faster
revenue growth in digital services than the overall agency growth

The digital medium makes up about 18 percent of overall media spends, but
for the agency the revenue from digital is at 25 per cent
 3. Lowe lintas
Lowe Lintas is the creative agency of MullenLowe Lintas Group,india. One of the
largest in India, Lowe Lintas has created tremendous success for some of India’s leading
brands. Today, Lowe Lintas manages more number of brands amongst India’s Top 10
Most Trusted Brands

Headquartered in Mumbai, Lowe Lintas has a strong presence throughout India with

offices in Ahmedabad, Bengaluru, Chennai, Kolkata, New Delhi (NCR) and Pune.

MullenLowe Lintas Group is ranked #1 in India | #1 in APAC | #3 in the World as per

the Global Effie Effectiveness Index 2018.

The group produces ~1,000 campaigns annually, that include some of the most
effective work from India, and is consistently recognized at the highest level, globally.
 Golinopinion
GolinOpinion’s specialized, differentiated and innovative PR
services are a result of the joint venture between the highly
respected and awarded companies in advertising and PR – the
MullenLowe Lintas Group and Golin.

The GolinOpinion approach to crisis preparedness is the

S.M.A.R.T. approach – Scenarios, Materials, Approach, Resources &
Training.

They ‘Go All In’ to make clients relevant and resonant in

competitive environments; and to guard their reputation in
evolving media dynamics.
 EXPERTISE
 It has operating divisions in

Lowe Lintas, Mullen Lintas - advertising,

dCell – strategic design consulting

LinConsult - brand consulting

LinEngage – activation i.e. brand promotion, rural market focus.

LinHealth - healthcare marketing

GolinOpinion – Public Relation

LinProductions - motion picture

LinTeractive – digital
 Services
 Brand strategy

 Consumer insight

 Communications planning

 Creative development

 Multimedia campaign creation and management

 Campaign measurement and ROI

Clients
Clients
 Success factor
Tata tea- jago re

Idea-what an idea

Bajaj auto- hmara bajaj

Surf excel- daag acche hain

Icici prudential- jeetey rahon

Lifebouy- koi darrr nahin

 Awards
it has won the PR mandate for British Council, UK’s international organisation for
cultural relations and educational opportunities for India.

Dr. Oetker India awards PR mandate to GolinOpinion

GolinOpinion awarded PR mandate for Charmboard for its distinctive and creative
approach.

Awarded by “most awarded agency” in India in 2015. All 75 awards were won either
for market/campaign effectiveness or on overall agency performance.

The agency won a silver medal for Idea Cellular’s ‘No Ullu Banaoing’ campaign. Its
work for Havells’ ‘Respect for Women’ ad series fetched a bronze.

Lowe Lintas + Partners named 'Agency of the Year' at Asia-Pacific Tambuli Awards
 4. Edelman PR India
Edelman is an American public relations and marketing consultancy firm, founded in
1952 by, and named after, Daniel Edelman. It is currently run by his son Richard
Edelman. As of 2018, it is the largest public relations firm in the world by revenue.

Edelman is a global communications marketing firm, and one of the largest PR firms
in India. Edelman strives to offer clients a truly integrated network and global approach
whether it’s cultivating stakeholder relationships, developing thought leadership
platforms, creating digital strategies or breakthrough ideas that translate across
cultures...

It strives to offer clients a truly integrated network and global approach — whether
it’s cultivating stakeholder relationships, developing thought leadership platforms,
creating digital strategies or breakthrough ideas that translate across cultures and
borders.

With more than 60 offices, our global network delivers the right local expertise
wherever brands and businesses tell their stories.
 Edelman PR india

Edelman has a presence across 11 locations and a

representative network covering 200+ cities in India.

The firm was voted as one of India’s Best Companies to Work

For by the Great Places To Work Institute in 2013, and South Asia
PR Agency of the year – India by Campaign Asia Pacific for two
years running
 Sectors
Consumer

Corporate

Health

Development

Technology
 Services
Brand journalism

Business transformation

Crisis and reputation management

Media relations

Performance marketing

Social media awareness

Digital promotion
Clients
 Awards
It has won the integrated mandate for BalleBaazi, India’s fastest growing
fantasy sports platform, for the upcoming T20 cricket league.

Got best reputation management for UAE's Unluckiest Traveler

Marion Darrieutort Tedeo edelman Receive Individual Achievement

SABRE Award In London

The agency was awarded the Grand Prix Cannes Lion for PR in 2014 and
six Cannes Lions in 2015 and the Grand Prix in the Titanium category in
2016.

The firm was named “2016 Global Agency of the Year” by the Holmes
Report, and one of Advertising Age’s “Agencies to Watch” in 2014.

In 2015, Edelman was among Glassdoor’s “Best Places to Work” for the
fourth time.
 Awards
Agency received South Asia PR Agency of the year – India by
Campaign Asia Pacific for 2012,2013,2016 and 2017.

They have won several top honours at major industry awards

such as PR Week, Sabre South Asia, Sabre Asia Pacific, Fulcrum
Awards, Campaign India among others.

Edelman is agency of record for microsoft india.

Edelman india wins 2 gold sabre awards for excellence in public

relation programme.
 Revenue
 In 2018, the company generated 888.41 million U.S. dollars in fee income
with its activities worldwide.

 In fiscal year 2011, edelman generated an estimated Us$572,000,000

(preaudited figures) in global revenues. edelman does not receive financial
assistance from government.

 Edelman Delhi raise 150,000 indian Rupees in two weeks for the purchase
and distribution of warm blankets to the city’s homeless. the campaign raised
205,000 Rupees, which were used to purchase more than 1,500 blankets
under warm blanket campaign.
 5. Perfect relations
Dentsu Aegis Network is ‘Innovating the Way Brands Are Built’ for its
clients, through its best-in-class expertise and capabilities in media, digital
and creative communications services.

The group comprises Perfect Relations, Accord Public Relations, Image

Public Relations, Imprimis Life PR, India Media Monitor and Buzz

Perfect Relations  is the unquestioned pioneer in the Science of Image

Management, a firm whose growth accelerated the Public Relations
industry to what it is today. At Perfect Relations, they believe, that ‘to know
thyself’ is to understand the opportunities, to be enabled to expand the
horizon, and to be liberated from limitations.

18 years’ experience in providing image solutions across varied sectors

with 400 professionals, 18 offices, network across India & S. Asia
 Sectors
Telecomm industry

Service sector

Fast moving consumer goods

Infrastructure

 Education sector
 Services
 Strategic counselling

 Advisory and consulting services

 Public affairs and government relations

 Investor and media relations

 Social media management and network

 Crisis management and issue management

 Digital marketing and promotion

 Corporate social responsibility

Clients
 Success
 Minute maid pulpy orange

Pizza hut

 Saffola

 Kfc

 Mtv

 Dabur

 Hundai

 Apple
 Awards
 Agency got awards in crisis management by citibank

 Award for social media campaign of Ted india

 Got award for Coca Cola- Support My School Campaign

 Perfect Relations was awarded the Indian Consultancy of

The Year

 Got the appies award 2010 for best PR activity for citibank
 Revenue
 PR industry executives estimate it around Rs200-250 crore. India’s public
relations market size is estimated at Rs1,200 crores growing at a rate of 15%.

 Company's authorized capital stands at Rs 100.0 lakhs and has 48.069%

paid-up capital which is Rs 48.07 lakhs.

  the value of Perfect Relations at approximately $24.3 million, about four

times the firm's annual revenue. Perfect Relations, which was founded by
Cherian and Kewalramani 20 years ago, is believed to be worth $10 million
and has regularly attracted interested from international network agencies,
including WPP and IPG, thanks to its status as the country's second-largest
independent PR firm.
 Comparative analysis
Ad factors ogilvy Lowe lintas Edelman Perfect relations
Sectors Corporate Technology Lowe Lintas, Consumer Telecomm industry
reputation
Education dCell Corporate Service sector
Capital market sector
communication LinConsult Health Fast moving consumer
Public affairs goods
Media relations LinEngage Development
Service sector Infrastructure
Crisis LinHealth Technology
communication Health Education sector
GolinOpinion
Frontier
technologies LinProductions

Public affairs LinTeractive

Digital and
social
Consumer
communication
s

Experimental
PR and events

Services Media relations Advertising Brand strategy Brand journalism Strategic counciling
Advisory and