Sebastian Loaiza

Dubai, UAE (Canadian Citizen)

Ph: +971-50-109-8738, Email: sebasloaiza@gmail.com, Skype: sebasloaiza
LinkedIn: https://www.linkedin.com/in/sebasloaiza

Professional Work Experience

Consultant (eCommerce: iGaming, Retail, & EdTech | Affiliate Network | Advertising)
Remote: Apr 2020 – Ongoing
Hands-on consultant for numerous clients, with a focus in iGaming (sports & casino); acting as the Global Marketing
Director for a Pan-African leading operator (web/mobile, apps & none-gaming venture), and a Country Marketing
Manager for a LATAM/Canada Operator. Other clients had a similar growth & performance focus within other verticals.
 Leading the entire performance growth & UA marketing channels for the different projects & clients (strategy &
hands-on management). In charge of 6+ GEOs, web, app, lite version, analytics & BI set-up & reporting, optimization
(UX & CRO), team hiring & management, postback tracking set-up & testing, F2P involvement & more.
 In-charge of the regulatory & legal framework research for Canada’s Q3/Q4 opening to iGaming operators & suppliers.
Highlight: High of +300% FTDs increase, 270% registrations increase, 27% CVR increase, 1,450% in-app registration increase &
more.

Growth Director – 360MEA FZE | Consultant (360VUZ)

Dubai, UAE | Remote: Jan 2020 – Jan 2021
Entertainment: World's #1 360° Live Mobile App. Watch exclusive & premium content, and live streaming of events with
AR & VR capabilities. Main GEO's: MENA & SEA (but with global acquisition efforts live).
 Leading the brand's growth strategy over numerous areas: Marketing, web/app optimization, CRO & UX, CRM &
automation, pricing strategy per GEO, web/app monetization, restructuring & creation of the
affiliate/loyalty/gamification programs, and commercial agreements with existing & new partners, etc.
 Channels used & managed: GoogleAds, FacebookAds, SnapChat, TikTok, DSP & Ad Networks, Email, Push
Notifications, In-App Capabilities, SMS, Social, SEO, Affiliates, Influencers, Retargeting, etc. (web/mobile & app).
Highlight: High of +1,200% Net Revenue increase, +140% paid subscribers increase, high of +300% increase in leads & ~98% CPA
decrease, etc.

Country Manager: Africa – Criteo

Dubai, UAE: Apr 2016 – Jan 2020
Advertising technology & SaaS company often placed among the top 3 (alongside Google & Facebook). Publicly traded
with advanced AI technology for your performance & full-funnel marketing.
 Owner of Africa’s new business growth efforts & strategy (B2B sales: advertisers & agencies), tied to quarterly targets
(sales & revenue).
 Active sales (business development) & relationship management up to the highest levels of client organizations.
 Involved with some account management, product marketing & local regulations for growth.
Highlight: Acquisition & activation of some of the largest brands in Africa within various industries: e-commerce, FMCGs, Financial
(upwards of 70 new clients for a team of 1).

Chief Marketing Officer (CMO) – Chessplus International | Consultant (Surebet247)

Remote: Jul 2014 – Jan 2020
iGaming Pioneer in West Africa. Launched in 2011 taking over sports betting & casino in Nigeria as the #2 offline & #3
online player, with presence in Benin, Ghana, & further expansion plans for CM, KE, TZ, & MW.
 Management & hands-on involvement for the marketing & growth strategy, partnerships & product development.
 Product, project & team collaborative management for software implementation & changes, app development, site &
brand revamps- as well as the owner for the analytics & reporting set-up.
 Key member involved in the multi-million euro funding round (after ~6 years bootstrapped): creating the forecast &
projection reports for the investor pitches; presenting them to investors too.
Highlight: High of +2,500% increase in bets, +2,400% in Revenue, +2,300% in ROI, and +97% decrease in CPB (cost per bets).
Head of Digital – Konga Online Shopping
Lagos, Nigeria: Aug 2014 – Jan 2016
Nigeria's own e-retailer and 1st fully-open marketplace. Kinnevik & Naspers' venture. Expanded into their own logistics &
Fintech company as well as being a pioneer in PWA development globally.
 Heading the digital department of ~20 people (local & remote). Channels included: PPC, SEO, Email, Mobile, CRO, UX,
Apps, CRM, Programmatic, Retargeting, Social Media & Affiliates...
 Additionally lead & developed the tracking analytics & reporting cross-departmentally.
 Budget & Target allocation: mid-6 to low-7 figure monthly with P&L responsibility.
 Collaboration of company’s growth strategy, business & competitive analysis with the exec. team on a weekly basis.
Highlight: +400% ROI on major channels while maintaining budget relatively stable. Decreased bounce rate from ~60% to a low of
~5%. Increased CVR from ~1.5% to a high of ~3%. High of ~200% visit increase, etc.

Head of Online Marketing – Jumia (Rocket Internet)

Lagos, Nigeria: Aug 2013 – Jul 2014
Africa's Amazon & first African Unicorn. Rocket Internet, Orange, MTN, Goldman Sachs, & other major investors' venture.
Publicly traded and first all-rounded ecommerce (e-retail, marketplace, payments, travel, classified, P2P loans, etc.).
 Direct management for: team of 20 (local & remote), the strategy for web/mobile/app, & B2C & B2B communication
plans with frequent new creative approaches, such as bringing, incorporating & running the 1st Black Friday.
 Management collaboration for the onsite/offline marketing, & sales teams. For instance, creating the communication,
targets and budget allocation for each team & department (high-mid 6-figure EUR monthly).
 Collaboration with the Merchandising team for campaign & promotion alignment with net revenue focus, in addition
to weekly performance reviews.
Highlight: +75% in gross orders (135% best daily increase) & +77% in gross revenue (+65% net), with relatively stable budgets.

Co-Founder & President - LeadVia

Remote: Nov 2011 – Feb 2013
Media & Affiliate Business in iGaming eCommerce & Web Services.
Highlight: 6-figure net-revenue in yr 1 without any seed funding & just a low 5-figure founders’ investment to start. Sold my shares

Marketing Director – BestOddsCorp

Remote: Nov 2010 – Jan 2013
Media & Affiliate Business in iGaming eCommerce
Highlight: Implemented GEO/Mobile targeting as an industry pioneer, leading to an increased CVR, media deals, and net revenue
(+53% in revenue).

Brand/Marketing Manager – FourCubed (PAS | Page10)

Minneapolis, USA: Nov 2010 – Sep 2012
Largest Poker Affiliate Network: iGaming eCommerce & Consultative Agency.
Winner of the 2012 iGB Awards: Best Affiliate Account Manager (non-traditional), within 8 nominations in my 1st year with
the company.

Affiliate Account Manager – NZone Media (Bodog | Bovada)

Montreal, Canada: Jan 2008 - Aug 2010
iGaming eCommerce for an industry maverick (Operator).
Highlight: Initiative to learn & lead other channels (ex: analytics and UX/AB testing). Increased landing page CVR for a type-in-traffic
site from 5% to 22% (~30% = avg. site wide).

• Spanish (Native) Concordia University, (JSMB) – Montreal, CA: Sep 2004 - Jun 2007
• English (Fluent) Bachelor of Commerce – Major: Marketing; Minor: Print Media
• French (Intermediate) (Studio/Media Arts)