“PROMOTION MIX: CASE STUDY ON NIKE”

ROUGH DRAFT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE COURSE

TITLED

MARKETING MANAGEMENT

CHANAKYA NATIONAL LAW UNIVERSITY

NYAYA NAGAR, MITHAPUR, PATNA-800001

SUBMITTED TO

DR. MD. SAFFIULLAH

ASSISTANT PROFESSOR

SUBMITTED BY

NAME- SAURABH AGRAWAL

COURSE-BBA., LLB (HONS.)

ROLL NO. – 2254

SEMESTER – III
INTRODUCTION

A promotion mix is a set of different marketing approaches that marketers develop to

optimize promotional efforts and reach a broader audience. The marketer’s task is to find the
right promotion mix for a particular brand.

Generally, promotion is communicating with the public in an attempt to create awareness and
persuade them toward buying products and/or services. The word promotion is also used
specifically to refer to a particular activity that is intended to promote the business, product or
service. A store might advertise that it's having a big promotion on certain items, for
instance,or a business person may refer to an ad as a promotion. Promotion means a method
is used for getting people to create awareness among people about products or services being
offered by the company. Advertising, public relations, point-of-sale displays, and word-
of-mouth promotion are all traditional ways for promotion. Promotion is the method for
providing the link of information between the seller and prospects of the products or services.
The choice of a promotional strategy will be dependent upon objectives, type of offers,
budget, and availability of said promotional vehicle. The other concept used for promotion is
called marketing communication. When any communication is given in the market with the
help of any media is called marketing communication. The requirement of promotional
activities in the market is increasing with increasing competition level. In past, the need for
promotional efforts was not there at all. The demand for promotional efforts increased slowly
and in present time without promotional efforts the business cannot be carried out effectively
as per plans of the company. Especially care is to be taken. In some of the leading
companies there are difference sections taking care of different tools for promotion
separately. Further, the role of promotion relating activities would be increased. The
importance of promotion would be very high in near future in the global scenario.

AIMS & OBJECTIVES

2.To study and understand Elements of Promotional Mix and how Nike has maken largest
share in the market using which promotion techniquies

HYPOTHESIS
The researcher presumes that the perception of customers or consumers towards the product
gets influenced due to product promotion.

RESEARCH METHODOLOGY

The researcher will do doctrinal type of research in which he will go through the primary as
well as the secondary sources. The researcher through the methodology will be able to get an
exact picture of the problem in question. The doctrinal method helps in doing a comparative
study of the topic. This help in getting the bird’s eye view of the subject.

RESEARCH QUESTION

1. Wy promotion is needed in marketing?

2. How promotion influence the customers mind?
3. How the marketing strategy of Nike is better than to its competitor?

CHAPTERIZATION

1. INTRODUCTION
2. PROMOTION MIX
2.1 MEANING AND DEFINITION
2.2 ELEMENTS OF PROMOTION MIX
3. TYPES OF PROMOTION TECHNIQUIES
4. NIKE PROMOTION MIX
5. HOW NIKE PROMOTION TECHNIQUE IS BETTER THAN ITS COMPETETIOR
6. CONCLUSION