Ajinkya Final

Shivaji University, Kolhapur Promotional Strategy
CHAPTER 1
INTRODUCTION TO THE STUDY
1.1INTRODUCTION
Promotional is one of most vital and highly component within the theory of marketing
mix. Its help Consumers to have an image of standard of firm has to offer though their
product, creation firms has to Offer through their product, creating firm to have an
exceptional repletion in the market. The firm Decision on the price of product & promotional
strategy impact the consumer decision on whither. Or Not to purchase the product when firms
are deciding to consider applying any type of promotional Strategy. The marketing mix
determine the marketing mix determine the element related to selling a Product marketing
mix factor. Include the product itself promotion placement &price is the most Adjustable
element of marketing mix so price has high number of associate strategy Promotional
Strategy is a Method used by companies to Advertise, promote & sell their goods. A
company chooses Its Promotional Strategy based on Factors like product type, marketing
budget, target audience etc. It is A Critical activity To Increase product awareness & thereby
increase sales. Promotion is an attempt by Marketers to Inform, persuade, or remind
consumers and B2B users to influence their opinion or elicit a Response. Most firms use
some form of promotion. Because company goals vary widely, so do Promotional Strategies.
The goal is to stimulate action from the people or organizations of a target Market. In a
Profit-oriented firm, the desired action is for the consumer to buy the Promoted item. Mrs.
Smith’s, for Instance, wants people to buy more frozen pies. Not-for
1.2. REVIEW OF LITERTURE
 Journal of Marketing Management 11 (5), 419 441, 1995
Many research traditions have dealt with consumer psychology and behaviour vis-à-vis sales
promotions
 Jagmohan S Raju, Venkatesh Srinivasan, Rajiv Lal
Management science 36 (3), 276-304, 1990
This paper analyzes the role played by brand loyalty in determining optimal price
promotional strategies used by firms in a competitive setting.
Dr. Ghali College, Gadhinglaj Page 1

1.3REASERCH PROBLEM
What kind of promotional strategy needs to be followed by Mulik Trading Company

Nesari for Promotion
1.4. OBJECTIVE S OFSTUDY
1) To study the concept of promotional strategy.
2) To study the tools of promotional Strategy
3) To study the need of promotional strategy in the organization.
4) To study the Benefits of promotional strategy in the organization
1.5. SCOPE OF STUDY
1) The scope of the study was be Mulik Trading Company Nesari

2) The topical scope of study was limited to company only. And with special Reference To
promotional strategies.
1.6 IMPORTANCE OF THESTUDY
3) People are consuming more and more strategy content on daily basis on mobile Phones,
Laptop, Desktop
4) And computers. At work more and more companies. That have Not yet recognized this Is
These
5) Marketing strategies needs to adopt.
1.7 REASERCHMETHODOLOGY
For the present study has used following research methodology.
1) Primary Data:-
In primary data the information will be collect by following method:
A) Discussion Method: - For this study I will discuss with manager & employee
B) Interview Method: - For this study I will take interview of employee & manager

2) Secondary Data:-
The secondary data was collected by using different method: Books, Journals, Internet &
Company record, company website
1.8 LIMITATIONS OF THESTUDY
1. The study was restricted to the surrounding area of the Nesari

2. The study was limited to only to 30days.
3. The study was only used for academic purpose

CHAPTER II
THEROTICAL BACKGROUND
2.1 INTRODUCTION
A business can be use a verity of promotional strategies when he selling a product or service
the price can be set a maximize profitably for each unit sold or market overall it can be used
to defined an existing market from new entrants to incurables market share within a market or
enter new market. Promotional is one of most vital and highly component within the theory
of marketing mix. Its help consumers to have an image of standard of firm has to offer though
their product, creation firms has to offer through their product, creating firm to have an
exceptional repletion in the market. The firm decision the price of product & promotional
strategy impact the consumer decision on whither. Or not to purchase the product when firms
are deciding to consider applying any type of promotional strategy The marketing mix
determine the marketing mix determine the element related to selling a product marketing
mix factor. Include the product itself promotion placement &price is the most adjustable
element of marketing mix so price has high number of associate Strategy The price of
product communication the company intended value of product Strategy Of product or high
can untend consequences. Sales promotion is one of the five aspects of the promotion mix.
Advertising Sales Promotion
Public Relations and Publicity
Sales Force
Direct Marketing.
Whatever method a company adopts for promoting its product its product it must be from
above mentioned method.
2.2 CHARACTERISTICS
 Knowing your target audience
Without knowing what and to who you are marketing, your product or Service is just going to
get lost in thin air. Companies need to make sure there is an actual need for their offerings
and actual people to serve. Knowing the demographics and psychographics, along with a
client profile will help direct the strategy to an individual.
 Strategic with a definite purpose
Implementing a plan at the beginning of the marketing journey is the best Way to start. The
Strategy is a purposeful guide for a company that can help Communicate easily to customers,
telling them what they do and why they do it. Being simple and consistent in communication
across various marketing collaterals can be an added characteristic for an effective Marketing
Strategy. Keep your communications simple and consistent across all of your marketing
Materials
 Think outside the box
If you are repeatedly reading the same thing, it’s not going to make your Strategy stand out
from the rest. Businesses’ should ensure their team has A brainstorm session to come up with
Unique ideas to be able to create an Impression on potential customers. With as quickly as
Technology advances these days, it’s important to try to stay innovative. Researching for new
Data, platforms and constantly updating the database is a good way to Keep improving your
Strategy and incorporate fresh information.
 Competition
With knowledge of customers and their journey, it is equally important to know the
Competition in your market. An analysis of the competitor’s Strengths and weaknesses is a
Great way to understand how you stand Apart from your competition, followed by their
Marketing activities and Campaigns. An effective strategy needs to be credible, which means
that the company goals can be achieved sustainably in the prescribed time and Amount
 Performance friendly and measurable
Every effective promotional Strategies or campaign needs to have responses That can be
Measured and tracked to see the success picture of the Company. Use an appropriate
Analytical tool to generate numbers in real-Time. Furthermore, having metrics like ROI,
Traffic and reach with Click through rates or bounce rates for your website or social media
Platforms can help chase effectiveness.

2.3SCOPE OF PROMOTIONALSTRATEGIES
1) Products and Services:
Products and Service are the basic element of marketing. If there is no Product there is no
Marketing. It is concerned with the nature and type of Products, product quality and design,
Product planning and development, Product decisions relating to branding, labeling,
Packaging, trademarks etc.
2) Marketing Research:
Though products and services were the starting point under traditional Marketing, modern
Marketing starts with an analysis of the various aspects Of market and related areas. It
includes an analysis of nature and types of Customers, size of market, customer attitude,
Buyer behaviour etc. An in-Depth analysis of customers and markets is a prerequisite for
Every Marketer to have a successful marketing.
3) Channel of Distribution:
The pathway through which the goods move from producer to consumer is the channel of
Distribution. It includes a number of intermediaries like wholesaler, retailers, jobbers etc.
Channels by moving the goods help in transferring the ownership of goods from seller to buy
4) Pricing Decisions:
This is the only element of marketing which generates revenue for the firm. Pricing is
concerned with pricing policies and strategies, price Determination, discounts, commissions
Etc.
5) Environmental Analysis:
An analysis of the environment in which the business is to be carried out is the first step for
any organization. The various macro and micro factors should be studied beforehand only to
Develop an understanding of the Strength, weaknesses, opportunities and threats, for an
Organization

2.4 TYPE OF PROMOTIONALSTRATEGIES
 Reach Customers with Traditional and Online Advertising Typically, advertising has a
far reach, allowing you to promote your Business to a large Number of people.
Traditional includes TV, radio, Newspapers, magazines, billboards. Online Includes
social media, search Ads, remarketing, and newsletters. These help create a brand Image
for Businesses to reach new and existing customers.
 Cultivate Relationships with Personal Selling
While personal selling is one of the most expensive forms of promotion, it’s also one of the
most effective because it focuses on relationships. Personal Selling involves reaching out to
your consumers one on one, either in Person, on the phone or over email. Remember to use
Personal selling to person, on the phone or over email. Remember to use personal selling to
cultivate long-term relationships and establish partnerships.
 Target Your Customer with Direct Marketing
This form of promotion involves highly targeting your audience with tailored messaging that
is geared specifically for their needs. Unlike advertising, which is about reaching a large
Number of people, direct marketing focuses on reaching a select, small group. Direct
Marketing can be done through email, postal mail or social media messages.
 Make a Good Impression with Public Relations
One of the best promotion techniques is public relations, which refers to developing a
Positive brand image in the media. It’s a way to connect with your target audience by sharing
Favorable information about your business. You can conduct public relations efforts through
Press conferences, press releases and media interviews. You can also use sponsorships as a
Public relations method to establish a positive image for your business. Small businesses can
Sponsor local fairs or markets in addition to local kids sports teams.
 Increase Revenue with Sales Promotions
A good way to improve your bottom line in the short term is with a sales Promotion. This
Kind of marketing promotion involves discounts, coupons, Contests, prizes, loyalty programs
and other incentives designed to entice Customers to purchase products immediately. This is
a good way to inform new customers about the products and services you offer and remind
Existing customers about your business, all with the goal of selling units Quickly.

2.5 ADVANTAGES
 More Traffic
A starting point with promotion and advertising is to create awareness. For A new company
or brand, the basic objective is increased traffic at the Store or website, or greater demand for
the product in stores. Traffic is Vital to creating sales, but more importantly, to gaining
Commitment and Loyalty from customers. Without the generation of traffic and demand
through advertising, you may have a valuable and worthwhile product or Service offering that
goes undetected by the market place.
 Higher Profit Margins
From a tangible business perspective, advertising is intended to ultimately Lead to increased

Buying activity and greater demand. This can allow your Business to charge higher price
Points, which in turn leads to higher profit Margins. High profit margins are critical to long-
Term business success. Additionally, advertising and promotion success is measured by
return on investment which means you need to boost your profit performance to Cover the
money You invest in promotion.
 Branding
The long-term benefit of increased advertising and promotion is the Development of a strong
Brand reputation. This is done by selecting the Right message strategy and reaching your
Customers through the right Media. Presenting a strong value proposition by emphasizing
Your core Brand benefits is the effect of consistently effective ads. Repetition over Time is
Important. Quality, service, family-friendly, wholesome, green- Friendly and value-oriented
Are among brand traits companies use to Separate themselves from competitors. Effective
Branding gives increased Weight to the effectiveness of your product selling efforts.
Increased Market Share
“Share of voice” refers to the percentage of promotional dollars you spend within your
Industry. Generally, companies try to spend an amount on Promotions roughly equivalent to
their market share percentage. In other Words, if you have a 10-percent market share, the
General rule is that you should spend 10 percent of the industry’s advertising dollars. By
increasing your investment beyond your requisite position, you assume a Greater share of the

industry’s voice with customers. This amplifies your Message and gives you greater potential
to grow your market share.
2.6 DISADVANTAGES
 Oversaturation
Marketing and promotional efforts that rely heavily on advertising run the Risk of
oversaturation in the targeted market. This can take two forms. In Markets with lots of
competition, advertising from one business tends to get lumped and ignored along with
advertising from every business in that Industry. The second form occurs when a business or
product receives so Much advertising and promotion that the targeted consumers get turned
off by the mere mention of the business or product
 Product Devaluation
Many businesses employ discounts and special pricing as a promotional Strategy to capture
market share. Special pricing strategies, when used sparingly and for very limited periods of
time, can generate positive Results. When overused or maintained for extended periods of
time, Discount pricing strategies can decrease the perceived value of the Product. After the
discount pricing period ends, many consumers decline to pay the regular retail price for a
product.
 Ignoring Existing Customers
Converting prospects into paying customers almost always costs more than making sales to
existing clients. In spite of this, many marketing and Promotional strategies fixate on
capturing new customers with little or no Thought given to existing customers. This type of
new customer tunnel Vision effectively discards a large group of people with which the
business already has a relationship, and who probably maintain an interest in new Products or
services in the industry. The absence of marketing aimed at Existing customers loses the
business money, as sales to these Customers often require nothing more than sending emails
to a client list.
 COST
While online marketing and promotional strategies do level the playing Field to some extent,
cost represents the big disadvantage for most Marketing efforts. Television spots, particularly
during high viewership Hours, can cost more than the entire marketing budgets of some

Businesses. In general, the larger the geographic area the marketing Needs to reach, the
Higher the costs. Publications with higher circulation Numbers tend to charge more for ad
Space. In some cases, reaching the Right areas requires negotiating separate arrangement
with a number of Media outlets, which incurs time costs, as well as financial costs.
2.7 FUNCTIONS
 Creating awareness
All too often, firms go out of business because people don’t know they exist or what they do.
Small restaurants often have this problem. Simply putting up a sign and opening the door is
rarely enough. Promotion through ads on Social media platforms and local radio or
Television, coupons in local Papers, flyers, and so forth can create awareness of a new
Business or Product
 Getting consumers to try products:
Promotion is almost always used to get people to try a new product or to get nonusers to try
an existing product. Sometimes free samples are given Away. Lever, for instance, mailed
over two million free samples of its Lever 2000 soap to targeted households. Coupons and
Trial-size containers of Products are also common tactics used to tempt people to try a
Product.
 Providing information:
Informative promotion is more common in the early stages of the product Life cycle. An
Informative promotion may explain what ingredients (for Example, fiber) will do for a
Consumer’s health, describe why the product is Better (for example, high-definition
television Versus regular television), Inform the customer of a new low price, or explain
where the item May be Purchased.
2.8 IMPORTANCE
 The Marketing Plan
Promotional and marketing strategies are often first brainstormed and written as part of an
Organization’s marketing plan. If your small business doesn’t have a marketing plan, you
should seriously consider developing one. Most marketing plans include the current or

expected strategies you have for your products, the price points of those products, how you
intend to distribute the products, and your advertising and marketing tools.
 Understanding Your Clients
Promotional and marketing strategies can also assist your business in Understanding and
connecting with clients and customers. If your Marketing plan is loosely structured, you
might not have much success at Targeting products to the “right” demographics. Having a
solid and well-Thought-out marketing plan can help you identify gaps in the marketplace and
provide feasible solutions for your clients.
Developing Financial Goals
Promotional and marketing strategies are also important for guiding your Business into the
development of financial goals. Financial goals are two-Fold: They are related to your sales
targets and also to your expenses Budget. Sales targets are initially set as part of the
marketing plan but Might change over time according to changing market conditions,
Increases in product price, or increases or decreases in consumer Demand.

CHAPTER III
INTRODUCTION TO THE ORGANIZATION / COMPANY
3.1 INTRODUCTION
Mulik Trading Company are businesses working with different kinds of products which are
sold for Consumer, business, or government purposes. Trading companies buy a specialized
range of products, maintain a stock or a shop, and deliver products to customers. Different
kinds of practical conditions make for many kinds of business. Usually two kinds of
businesses are defined in trading. Importers or Wholesalers maintain a stock and deliver
products to shops or large end customers. They work in a large Geographical area, while their
customers, the shops, work in smaller areas and often in just a small Neighborhood. Today
“trading company” mainly refers to global B2B traders, highly specialized in one Goods
category and with a strong logistic organization. Changes in practical conditions such as
faster Distribution, computing and modern marketing have led to changes in their business
models.
3.2 BACKGROUND
Mulik Trading Company was established in 1995 Mulik Trading Company in Nesari,
Kolhapur is known to satisfactorily cater to the demands of its Customer base. It stands
located at 5501, Gadhinglaj Chandgad Road, Nesari-416504. It has earned Stamps like Jd
Verified, Jd Pay substantiating the credentials of the business. The business strives to make
for a positive experience through its offerings. Customer centricity is at the core of Mulik
Trading Company in Nesari, Kolhapur and it is this belief that has led the business to build

long term Relationships. Ensuring a positive customer experience, making available goods
and/or services that are of top-notch quality is given prime importance. India’s leading B2B
market place, Jd Mart ensures Engaging in business activities is a seamless process for small
and medium enterprises as well as large Businesses. In a wake to enable these businesses to
reach their audience, this portal lets them showcase their offerings in terms of the products
and/or services through a digital catalogue. This business has a Wide range of product
offerings and the product/catalogue list includes Building Material etc.
3.3 COMPANY PROFILE
Name of the company : Mulik Trading Company Nesari
Address of the company : Gadhinglaj Chandgad Road Nesari Kolhapur 416504
Mobile number : 7888027731 .72492 37595
ESTABLISHMENT : 1995
Locations : At Nesari, Tal – Gadhinglaj, Dis - Kolhapur
3.4 VISION
Mulik Trading Company committed to provide the and quality product to the customer
3.5 MISSION
Mulik Trading Company is a new platform all Maharashtra is preparing to sell its products
3.6 WORKING AREA
The working area of Mulik trading company is in tehsils Gadhinglaj, Ajara, Chandgad, and
Kolhapur.
3.7 OBJECTIVES
 To carry on the business of buying, selling, reselling, importing, exporting, transporting,

storing, Developing, promoting, marketing or supplying, trading, dealing in any manner
whatsoever in all type of Goods on retail as well as on wholesale basis in India or
elsewhere.

 To carry on the business as exhibitors of various goods, services and merchandise and to
undertake the necessary activities to promote sales of goods, services and merchandise
manufactured/dealt with/provided by the Company.
3.8 PLANT CAPACITY PERANNUM
Mulik Trading Company
Distributors
Customer
3.9 MARKET AND DEMANDASPECTS
Now day by day in Maharashtra, people’s compassion is increasingly so steel, Cement, brick.
The Demand for sand is increasingly Mumbai: Steel and cement, two capital-intensive
sectors that are crucial for building hard Infrastructure, are witnessing better sales since
October. That could boost margins and growth outlook for the companies in these sectors,
which are benefiting from a quicker-than expected pickup in Construction, rural
Consumption and a visible sales revival in the automotive industry.
3.10 COMPANY PRODUCTS
1) Steel

2) Cement
3) Brick
4) Sand

CHAPTER NO. IV
DATA ANALYSIS AND INTERPRETATION
TABLE NO. 1 SHOWING THE EXPENCES INCURRED RAW MATERIAL OF

BUILDING EQUIPMENTS OF YEARS 2014-15
Sr. No. RAW MATERIAL ITEM MEASUREMENT 2014-15

A SAND 15 TRUCK 3,00,000
B STEEL 43 TONNE 15,00,000
C CEMENT 5714 BAGS 20,00,000
D BRICK 15 LOAD 3,00,000
Figure No. 1
2500000
2000000
1500000
1000000
500000
0
SAND STEEL CEMENT BRICK
Interpretation: In 2014 - 15 A expenses of sand is 300000 for 15 Trucks and 15.00,000 for
43 tonne Steel and is 20.00000 for 5741 bags of Cement and 300000 for 15 load of brick.


C CEMENT 5142 BAGS 18,00,000
Figure No. 2
2500000
2000000
1500000
1000000
500000
0
Interpretation : In 2015 - 16 A expenses of sand is 5,00,000 for 25 Trucks and 20,00,000

for 55 tonne Steel and is 18,00,000 for 5142 bags of Cement and 5,00,000 for 25 load of
breek


B STEEL 48.500 TONNE 17,00,000
C CEMENT 5400 BAGS 19,00,000
Figure No. 3
2000000
1800000
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
Interpretation : In 2016-17 A expenses of sand is 7,00,000 for 35 Trucks and 17,00,000 for
48.500 Tonne Steel and is 19,00,000 for 5400 bags of Cement and 6,50,000 for 32 load of
brick.



C CEMENT 6570 BAGS 23,00,000
Figure No. 4
2500000
2000000
1500000
1000000
500000
0
Interpretation : In 2017 -2018 A expenses of sand is 8,50,000 for 42 Trucks and 21,00,000
for 60 tonne Steel and is 23,00,000 for 6570. bags of cement and 7,80,000 for 39 load of
brick.


C CEMENT 6944 BAGS 25,00,000
Figure No. 5
3000000
2500000
2000000
1500000
1000000
500000
0
Interpretation: In 2018-19 A expenses of sand is 6,00,000 for 30 Trucks and 13,00,000 for
36 tonne Steel and is 25,00,000 for 6944 bags of cement and 6,20,000 for 32 load of brick.



C CEMENT 4800 BAGS 15,00,000
Figure No. 6
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
Interpretation : In 2019 -20 A expenses of Sand is 4,00,000 for 26 Trucks and 5,00,000 for
16 tonne Steel and is 15,00,000 for 4800 bags of Cement and 3,00,000 for 17 load of brick.



C CEMENT 2300 BAGS 8,50,000
Figure No. 7
2000000
1800000
1600000
1400000
1200000
1000000
800000
600000
400000
200000
0
Interpretation : In 2020 -21 A expenses of Sand is 6,00,000 for 30 Trucks and 19,00,000 for
47 tonne Steel and is 8,50,000 for 2300 bags of Cement and 1,00,000 for 5 load of brick.

TABLE NO. 8 SHOWING TV ADS EXPENCES OF MULIK TREADING

COMPANY NESARI.
SR NO TOOLS 2014- 2015- 2016- 2017- 2018- 2019- 2020-21

15 16 17 18 19 20
1 TV ADS 6,500 7,800 8,500 10,000 10,000 5,000 10,000
Figure No. 8
12,000
10,000
8,000
6,000
4,000
2,000
0
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Interpretation: From the above table and graph Show that the expenses of promotional
tools in that TV Ads in 2014-15 spent amount was Rs-6500. In 2015-16 Spent amount
was Rs 7800 in 2016-17 spent amount was Rs 8500 in 2017-18 Spending amount was Rs
10000, in 2018-19 spent amount was RS 10000. In 2019-20 spent amounts was Rs 5000
in 2020-21 spent amount was Rs 10000,

TABLE NO. 9 SHOWING BANNERS EXPENCES OF MULIK TREADING

COMPANY NESARI.
SR TOOLS 2014- 2015- 2016- 2017- 2018- 2019- 2020-21

NO 15 16 17 18 19 20
2 BANNERS 5,000 6,200 7,800 8,600 9,000 0 6,500
Figure No. 9
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
tools in that banners in 2014-15 spent amount was RS-5000. In 2015-16 spent amount
was RS 6200 in 2016-17 spent amount was Rs 7800 in 2017-18 Spending amount was RS
8600, in 2018-19 spent amount was RS 9000 in 2019-20 Spent amount was Rs 0 in 2020-
21 Spent amount was RS 6500

TABLE NO. 10 SHOWING BUSINESS CARD EXPENCES OF MULIK TREADING

COMPANY NESARI.
SR NO TOOLS 2014- 2015- 2016- 2017- 2018- 2019- 2020-21

15 16 17 18 19 20
3 CARD 2,000 1,000 3,000 1,500 2,500 0 2,000
Figure No. 10
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
tools in that business card in 2014-15 Spent amount was Rs-2000 in 2015-16 Spent
amount was Rs 1000 in 2016-17 spent amount was Rs 3000 in 2017-18 Spending amount
was Rs 1500 in 2018-19 Spent amount was Rs 2500 in 2019-20 Spent amount was Rs 0
in 2020-21 Spent amount was Rs 2000

CHAPTER V
FINDING AND OBSERVATION
1) It has been observed that Mulik Trading Company Nesari good relationship with dealers
2) It has been found that company providing good services to the any location.
3) It has been found that company spend much amount on event.
4) I has been found that company providing good services to the any location.

CHAPTER VI
SUGGESTION AND CONCLUSION
SUGGESTION
1) I would like to suggest that the company may make sure that the promotional strategy Is
reaching to the potentials customers.
2) I would like to suggest that the company may safely maintain the customer data Obtained
through promotional activities which helps for future publicity purpose.
3) I would like to suggest that the company may arrange the various every to promote this
product in local area.
4) I would like to suggest Mulik Trading Company Nesari use Digital platform to improved
business like selling, advertising, marketing etc.

CONCLUSION
The Promotion activities of company is very effective than other competitive

companies. The Mulik Trading Company Nesari invests more money on TV ads .banners
business card and it also emphasize on the dealer network distribution with the help of their
talented marketing executives
Most people buy steel and cement because of which the company profits Mr. Sandeep
Mulik, son of Vilas Mulik had automation in their production unit. This helps to increase the
production and improved the distribution and sales of the company.

BIBLIOGRAPHY
• Articles -
1) Evaluation of a promotional strategy to increase bicycle helmet use by children Patricia C

Parkin. Laura J Spence, Xiaohan Hu, Katherine E Kranz, Linda G Shorti, David F Wesson
Pediatrics 91 (4), 772-777, 1993
2) Promotional strategy impacts on organizational market share and profitability Adesoga

Dada Adefulu Acta Universitatis Danubius. (Economica 11 (6), 20-33, 2015
• Books –
Promotional strategy books
Dale l. Roberts 2020
Modern books
• Websites –
www.idea.com
www.wekipedia.com

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Shivaji University, Kolhapur Promotional Strategy

INTRODUCTION TO THE STUDY

1.2. REVIEW OF LITERTURE

 Journal of Marketing Management 11 (5), 419 441, 1995

 Jagmohan S Raju, Venkatesh Srinivasan, Rajiv Lal

Management science 36 (3), 276-304, 1990

Dr. Ghali College, Gadhinglaj Page 1

What kind of promotional strategy needs to be followed by Mulik Trading Company

1.4. OBJECTIVE S OFSTUDY

1) To study the concept of promotional strategy.

2) To study the tools of promotional Strategy

3) To study the need of promotional strategy in the organization.

4) To study the Benefits of promotional strategy in the organization

1.5. SCOPE OF STUDY

1) The scope of the study was be Mulik Trading Company Nesari

1.6 IMPORTANCE OF THESTUDY

For the present study has used following research methodology.

In primary data the information will be collect by following method:

Dr. Ghali College, Gadhinglaj Page 2

1.8 LIMITATIONS OF THESTUDY

1. The study was restricted to the surrounding area of the Nesari

Dr. Ghali College, Gadhinglaj Page 3

Advertising Sales Promotion

Public Relations and Publicity

 Knowing your target audience

 Strategic with a definite purpose

 Think outside the box

 Performance friendly and measurable

Dr. Ghali College, Gadhinglaj Page 5

1) Products and Services:

Dr. Ghali College, Gadhinglaj Page 6

2.4 TYPE OF PROMOTIONALSTRATEGIES

 Target Your Customer with Direct Marketing

 Make a Good Impression with Public Relations

 Increase Revenue with Sales Promotions

Dr. Ghali College, Gadhinglaj Page 7

 Higher Profit Margins

From a tangible business perspective, advertising is intended to ultimately Lead to increased

Increased Market Share

Dr. Ghali College, Gadhinglaj Page 8

 Ignoring Existing Customers

Dr. Ghali College, Gadhinglaj Page 9

 Getting consumers to try products:

 The Marketing Plan

Dr. Ghali College, Gadhinglaj Page 10

 Understanding Your Clients

Developing Financial Goals

Dr. Ghali College, Gadhinglaj Page 11

INTRODUCTION TO THE ORGANIZATION / COMPANY

Dr. Ghali College, Gadhinglaj Page 12

3.3 COMPANY PROFILE

Name of the company : Mulik Trading Company Nesari

Address of the company : Gadhinglaj Chandgad Road Nesari Kolhapur 416504

Mobile number : 7888027731 .72492 37595

Locations : At Nesari, Tal – Gadhinglaj, Dis - Kolhapur

3.6 WORKING AREA

 To carry on the business of buying, selling, reselling, importing, exporting, transporting,

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3.8 PLANT CAPACITY PERANNUM

Mulik Trading Company

3.9 MARKET AND DEMANDASPECTS

3.10 COMPANY PRODUCTS

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