Mohit Arjwani

Marketing • Product Operations • Social Media Marketing

Mumbai University • 2022 Pass out

Work Experience Skills

Social Media Marketing Manager Intern @ The
Skin Story, Mumbai
May 2020 - July 2020 (3 months) | Full-time
Education
• Managed, developed & created social media graphics/content for
multiple handles Mumbai University
B.B.A., Marketing | 9.97 CGPA
• Developed future Marketing Strategies while performing competitor 2019 - 2022
analysis
Campion School
• Helped in increasing the Company’s online reach
Class XII | 9.16 CGPA
Skills Developed: Social Media Marketing, Digital Marketing, 2019 - 2019
Content Creation, Creative Content Creation
Campion School
Research & Marketing Intern @ MadMaps, Class X | 9.6 CGPA
Delhi 2017 - 2017

Sept 2020 - Oct 2020 (2 months) | Full-time

• On-Field Market Research in Manali

Certifications & Courses
• Demonstrated the Application to service-providers and brought 80
Service Providers on-board Google Digital Marketing

• Back-end Research work of places in Himachal Pradesh App
development by assisting the technical team for its improvement
Skills Developed: Market Research, Research and Analysis,
Onboarding, Event Management
• Understanding and theoretical knowledge of
digital marketing through an informative and
skill-full course through Google's platform,
Google Digital Garage
May 2020

Digital Marketing Intern (Digital Ninja) @ Google Web Analytics

Omnicom Media Group, Mumbai
• Understanding and theoretical knowledge of
June 2021 - June 2021 (1 month) | Full-time Google Web Analytics through an informative
and skill-full course through Google's platform,
• 1 month Bootcamp as a "Digital Ninja" Google Digital Garage
• Learnt how to build, create and execute a digital campaign strategy June 2020
• Practical experience of running ads on Google Search Engine,
YouTube as well as Meta Platforms - Facebook & Instagram Advanced Excel

Skills Developed: Search Engine Optimization (SEO), Search • Intermediate to Advanced level Excel for
Engine Marketing (SEM), Digital Marketing, Facebook Marketing, smoother and faster conduct of data.
Instagram Marketing, Customer engagement marketing October 2020

Growth & Brand Solutions Intern @ Clout,

Pocket Aces, Mumbai
July 2022 - Jan 2023 (7 months) | Full-time

• Ideating and developing detailed content strategies to help creators

increase their engagement metrics for both organic and branded
content pieces
• In-depth and extensive review-analysis of content created by Artists
and Creators
• Managing and assisting Artists and Creators on shoots and during
events
• Assisted & executed PR Queries for Artists and Creators
Skills Developed: Influencer Marketing, Content Creation, Creative
Content Creation, Content Marketing, Research and Analysis

Junior Associate @ Only Much Louder,

Mumbai
Feb 2023 - Aug 2023 (6 months) | Full-time

• Account lead for YouTube India for Influencer Activation Campaign

• Led negotiations with clients & vendors, resulting in a margin
increase of over 50%. Executed GTM strategies for YouTube India.
Grew the campaign scale by activating more than 40 creators every
week.
• Spearheaded influencer campaigns for renowned brands such as
Cadbury, Coursera, Saffola, Bummer and YouTube India
• Took charge of client management and oversaw the entire
campaign process from ideation to consumer selection, execution,
and report generation.
• Generated innovative branded content concepts for content
creators and collaborated on ideas for prominent brands, including
Netflix.
Skills Developed: Influencer Marketing, Content Creation, Content
Marketing, Creative Content Creation, Creativity, Project
management, Project Leadership, Marketing, Brand Management

Position of Responsibility
School House Prefect, Campion School 2019
• Setting a positive example and motivating peers
• Conducting house meetings and assisting in event planning
• Fairly allocating and performing various responsibilities while
participating in various events

Vice President, Investment Club of HR

College, 2022
• Leading a team of more than 100 members while actively
participating in more than 40 inter & intra collegiate festivals
throughout the year and winning more than 30 such festivals.

VIce-Chairperson, BLAZE Festival, 2022

• Led and organised an inter collegiate festival with more than 10
colleges participating across Mumbai with a footfall of more than
1200 students for a 5 day long Festival with a team of more than 80
members.

Achievements/ Extracurricular Activities

• "All Rounder of the Year" Award, Campion School, Bhopal 2019
• Principal's Choice Award, H.R. College of Commerce & Economics
2022