Shrinkhala Nair

New Delhi | +91 9810099712 | shrinkhala.nair2003@gmail.com

ABOUT ME
I am a BBA student specialising in Marketing. With an eye for detail and a thriving interest in generating content, I hope
to shape my understanding of the world of Digital Marketing. I aim to contribute to the organisation's objective of
creating best in class content while gaining hands on experience in the field.

EDUCATION
SVKM's NMIMS University Bangalore, Karnataka
BBA Marketing: CGPA: 3.14/4 Graduation Date: May 2024

Venkateshwar International School New Delhi

12th grade( Commerce, CBSE): 92% Graduation Date: May 2021

WORK EXPERIENCE
Ekdor Online
Position: Digital Marketing Manager Jul 2023 - Dec 2023
Developed and executed comprehensive content marketing strategies on Meta apps using Shopify
Implemented innovative influencer marketing campaigns, resulting in a 60% increase social media reach.
Designed visually compelling marketing materials and landing pages, leading to a considerable increase in
conversion rates for email campaigns.

Outlook Publishing Online

Position: Marketing Intern May 2023 - Jun 2023
Generated 23 leads during my tenure.
Developed and executed innovative CRM strategies
Conducted extensive competitor research, analyzing market trends and identifying key opportunities, leading to the
development of new marketing campaigns

Birds of Paradyes Bangalore

Position: Campus Ambassador Aug 2022 - Oct 2022
Developed and executed comprehensive social media campaigns, resulting in increase in brand awareness targeting
my campus
Created engaging and informative content for social media platforms, generating a increase in followers and boost in
user engagement.
Implemented a consumer feedback program, collecting and analyzing data from over 100 customers to identify areas
of improvement and drive product enhancements.

EXTRA CURRICULARS
Taaswiq: UG Marketing Club Bangalore, Karnataka
Position: HOD Promotions Aug 2022 - Aug 2023
Executed dynamic promotional campaigns on campus.
Developed and implemented strategic social media content calendar, resulting in a increase in engagement and
followers across all platforms.
Managed a team of 10 volunteers to successfully plan and execute high-profile events.

VOLUNTEER WORK / PROJECT WORK

Aashman Foundation New Delhi
Position: Content Writer Oct 2021 - Dec 2021
 Developed compelling slogans and articles for the NGO's campaigns.
Implemented a content strategy that increased brand awareness.
SKILLS
Microsoft Office, Content Creation, Digital Marketing & Canva