MOHD ARBAAZ KHAN

EVENTS, SALES, COORDINATOR & MARKETING MANAGER

+97158 582 6786
092arbaazkhan@gmail.com
PROFESSIONAL PROFILE
Open to any suitable position, a dedicated Events and Sales Operations Manager with a proven track record in
orchestrating impactful marketing campaigns, events and driving sales growth. Experienced in seamlessly merging
online and offline event components for engaging experiences. Skilled in strategic project management and achieving
exceptional footfall in large scale exhibitions. Adept at leadership, exceeding sales targets, and creative direction. Eager to leverage my expertise to
enhance the success and innovation of a dynamic organization. Highly motivated and results-driven professional seeking an exciting opportunity to
contribute my expertise and skills in event management, show production, content creation, and marketing within an events media company. With a
proven track record of orchestrating successful events in education and government-focused platforms, as well as managing exhibitions, promotional
campaigns and educational showcases, I aim to leverage my passion and experience to drive the growth and success of the organization while
delivering exceptional experiences for clients and attendees alike.

EXPERTISE
Strategic Event Planning and Management Expertise Creative Direction and Design
Innovative Experiential Marketing Campaigns Online and Offline Experiential Integration
Sales Operations and Revenue Enhancement Collaborative Partnerships and Alliances
Cross-Functional Team Leadership Brand Growth and Visibility Strategies
Program Management and Execution Engaging Host and Audience Interaction

PROFESSIONAL EXPERIENCE

MARKETING & EVENT EXECUTIVE BYJU'S Learning, GCC Region - Dubai, UAE March 2022 - Present
As an accomplished Marketing Specialist, my role encompasses overseeing and developing impactful marketing campaigns that resonate with target
audiences.
My role involves strategically positioning product offerings and conducting engaging activities and campaign to ensure effective marketing efforts,
generate qualified leads and sales enablement. I actively collaborate with key influencers in HR, Marketing, Corporate Communications, and
Principals to secure appointments and foster social events, corporate, school, and institute partnerships.
My expertise extends to running captivating Events and Unique Strategy to reach target audience with engagement activities in both retail and
institute settings throughout the GCC.
With a strong focus on target audience engagement, I organize activities(quizzes, games parent vs students) and non-revenue-based campaigns. I
thrive in delivering innovative, breakthrough campaigns that attract new buyers through digital and face-to-face channels.
My responsibilities also encompass conducting impactful roadshows in various venues, including malls, parks, corporate settings, retail outlets,
and communities across the UAE.
Additionally, I actively implement value-added cross-promotional activities in retail & corporations, successfully engaging employees in the
process.
In my tenure, I successfully organize and manage educational campaigns showcase our products and services to a wider audience results in
quality engagement and lead generation with 3,74,000/ AED revenue.

MARKETING & COORDINATION MANAGER BRANDING SPHERE, Mumbai IN August 2019 - January 2022

As a dedicated professional in Marketing and Coordination management, I am responsible for executing on-ground and virtual campaigns that elevate client’s
brand visibility.
I collaborate closely with the Operations Manager and Director of operations to provide effective leadership to the staff and develop comprehensive weekly
and annual budgets.
My role involves in managing existing portfolio of clients whilst seeking, winning & nurturing new business playing an integral role in service offering
providing business direction, managing the pitch process and client relationships.
I also coordinate internal marketing efforts, ensuring alignment with the organization’s culture and brand identity for consistent and cohesive messaging.
My responsibilities extend to crafting compelling copy for various marketing materials while maintaining and optimizing websites using data analytics.
Moreover, My data-driven approach involves conducting in-depth research and analysis to identify and define specific customer segments. I thrive in
devising creative ideas and strategies, which are effectively executed through promotional activities and social media management.
I contribute to the success of the organization by organizing engaging events and product exhibitions. I am well-versed in efficiently updating databases and
utilizing CRM systems to enhance customer relationships.
My primary focus revolves around ensuring a consistent and exceptional standard of customer service. I play a key role in preparing and conducting
employee reviews, identifying areas for growth, and implementing effective training programs to develop new talents.
My expertise in delegation, multi-branch management, and sales enables me to optimize profits by controlling costs and driving revenue.
Additionally, I bring valuable marketing and budgeting skills to the table, along with impeccable organizational abilities that contribute to the overall success
of the business.
 FREELANCE EVENT & PROJECT MANAGER LAFORTUNE EVENTERS, Mumbai IN August 2017 - June 2019
As a skilled Freelance Event Manager and Project Representative, I have excelled in organizing and conducting exhibitions, promotion & sales campaigns,
effectively running show across region demonstrating and presenting products and services to potential customers.
My role involves acting as a passionate project manager to various B2B B2C conference, exhibitions, branding and marketing projects for various renowned
brands, including Byju’s(branding & lead generation), Google Pay(brand awareness & app installation), BMW, CityFlo, Zomato, Lodha Reality and other
industry leaders.
Through my close collaboration with these big brands, I encompass marketing requirement and thrive in devising creative ideas and strategies, which are
effectively executed through promotional activities and social media management.
In process, I have developed a deep understanding of their products and values, enabling me to effectively communicate their unique benefits to customers
through events and marketing campaigns.
I have successfully mange to execute campaign on national level Pan India project with leading a team of 80+ promoters.
With a proven track record of driving results and enhancing brand visibility, I am committed to fostering growth and success through innovative marketing
initiatives.

EDUCATION

University of Mumbai 2017-2019

BSc - IT

Maharashtra College of Arts, Science and Commerce 2015 - 2017

HSC

PROFESSIONAL DEVELOPMENT
2023
Digital Marketing & Advertising Courses.
Google Garage

PROJECTS AND PORTFOLIO

FUTURE LEARN EXPO

BYJU'S learning - Zabeel Park, Dubai UAE - Nov 2022 https://my-moon.org/tour-dates/ https://byjuseduexpo.com/

BYJU'S Future Learn 2022: Empowering 40,000 Students with Diverse Educational Events, Including Disney Shows, Robotics
Hub, United Nations Debate, Academic Games, and Mesmerizing Moon Art!

MODHESH WORLD, WORLD TRADE CENTRE

BYJU'S learning Segment, WTC. Dubai UAE June - Aug, 2022 BYJU'S learning Segment, WTC. Dubai UAE June 30 - Aug 27, 2023

Exhilarating Fusion of Learning and Fun at Modhesh World: Interactive Math and English Games Take Center Stage, Produced
and Hosted by BYJU'S Learning GCC Region.

Events & Conference – Tata Tele Business Customer Speak, Kaspersky Dealer Meet, Schneider Channel Partner Meet
BRANDINGSPHERE – Venue: IMC Chamber, Taj Land Ends, NESCO, Mumbai India Aug 2019 - JAN 2022 . https://www.nesco.in/ https://www.imcnet.org/

Exhibitions & Campaigns – Byju’s, GPI, CityFlo, BMW Cars show, Zomato, Nestlé & other FMCG brands.

REFERENCES
Available upon request.