Mithila Nakhwa

+91 98337 53133 | mithilanakhwa19@gmail.com | www.linkedin.com/in/mithilanakhwa

EDUCATION
MICA & UpGrad Mumbai, IN
PG Certification in Digital Marketing and Communications Graduation Date: Dec 2021

Mumbai University Mumbai, IN

Bachelor's Degree in Computer Science Graduation Date: Oct 2020

WORK EXPERIENCE
Publicis Media Pune, IN
Marketing Analyst Aug 2021 - Jun 2023
Coordinated and managed more than 30 ad campaigns across 9+ brands utilizing a diverse range of skills in
marketing, project management, and data analysis through DCM, Innovid platform
Delivered detailed analyses of marketing performance using data analytics tools, providing clear visibility into
campaign efficacy. As a result, optimized budget allocations by 25%, ensuring the best return on investment for the
company.
Demonstrated advanced knowledge of technical ad delivery processes and features to detect and resolve 100+ issues.
Ensured seamless performance, improving deliverability rate by 15% and increasing client satisfaction.
Led the implementation of automated tracking and analytics tools, encompassing 5 product segments, thereby
increasing analytical output accuracy by 50%.
Compiled and presented weekly performance summary reports measuring brand visibility, click-through rates, and
revenue for 10 global campaigns.
Analyzed monthly campaign data of 3000 ads, generating valuable insights and trends to facilitate optimization and
improve efficiency by 20%. These insights helped the company stay ahead of competitors in the ever-changing
advertising industry.
Utilized data analysis and insights from Google Campaign Manager and Innovid to identify underperforming ad
placements and suggested allocate budget towards high-performing placements, resulting in a 20% increase in return
on ad spend.
Utilized A/B testing methodology to test various pixel placements on Innovid and GCM ads, leading to improvement
in click-through rates

SKILLS
Marketing Strategy Development & Implementation • Process Optimization • Market Research • Strategic Marketing •
Advertising • Social Media Campaign • PPC Campaign Management • Report Generation : Technical Facebook Ads •
Google Campaign Manager • Google Ads • Google Analytics • Python • Front-end Development ( HTML, CSS,
JavaScript).

PROJECT EXPERIENCE
Mumbai University Mumbai, IN
SMS Scheduler - Android Application Jul 2019 - Oct 2019
Developed Android application using Android Studio & SQLite to create an SMS Scheduler, enabling users to preset
date & time of message delivery with 100% accuracy.

Mumbai University Mumbai, IN

Trip & Go - Android application Dec 2019 - Mar 2020
Developed Android application to facilitate newcomers' travel exploration in India, by creating easy to use interface
to help them navigate throughout the country.