A Summer Training Project Report

On

Marketing Strategies of Designs-IN

Submitted in partial fulfillment of the requirements for the

Award of degree of Masters of Business Administration

2020– 2022

Submitted by: Guided by:

Megha Kakkar Dr. Bhawna Dhawan

 Certificate of Originality

This is to certify that the project report entitled “Marketing Strategies Of Designs-IN ”
Submitted to Bharati Vidyapeeth Deemed University, Pune in partial fulfillment of the
requirement for the award of the degree of MBA is an original work carried out by me under
the guidance of Dr. Bhawna Dhawan. The matter embodied in this project is a genuine work
done by Megha Kakkar to the best of my knowledge and belief and has been submitted neither
to this University nor to any other University for the fulfillment of the requirement of the course
of study.

Signature of the student

 Certificate

This is to certify that the Project titled ‘Marketing Strategies Of Designs-IN’ is an academic
work done by “Megha Kakkar” submitted in the partial fulfillment of the requirement for the
award of the Degree of MBA from Bharati Vidyapeeth Deemed University, Pune.  It has been
completed under the guidance of Dr Bhawna Dhawan (Faculty Guide) . We are thankful to
DESIGNS-IN for having allowed our student to undergo project work training. The authenticity
of the project work will be examined by the viva examiner which includes data verification,
checking duplicity of information etc. and it may be rejected due to non fulfillment of quality
standards set by the Institute.

Signature of the Faculty Guide

 Acknowledgement

The completion of this Training Report on “Marketing Strategies Of Designs-IN” is due to the
courtesy of all those who were involved with my efforts. This project report wouldn’t be
complete without my expression of gratitude to them.

I sincerely thank to everyone who ever played a vital role in the successful completion of my
project under titled “Marketing Strategies Of Designs-IN”. I am grateful to the whole staff of
the Designs-IN and Bharati Vidyapeeth Institute of Management and Research under whose
guidance, I completed my project successfully and who devoted their precious time. In spite of
their busy schedules, they always came forward to guide me in my work whenever needed.

I am also thankful to my corporate mentor Mr. Rahul Baviskar for his constant support. I
accept this opportunity to acknowledgement all other individuals for their direct or indirect
contribution to our work.

I am also thankful to Dr Bhawna Dhawan without whom it would have been impossible for me
to carry out the project. I heartily thank for his valuable guidance, timely suggestions and
persistent encouragement during the project development. I am fortunate to have the opportunity
to work under his guidance.

MEGHA KAKKAR
 Table of contents:

S NO. Content Page

1. Chapter 1- About Industry and Company
Information
2. Chapter 2- Job Description

3. Chapter 3- Analysis of Job done

4. Chapter 4- Learning Outcomes

5. Chapter 5- Suggestions
 Chapter 1:
About Industry And
Company description

ABOUT COMPANY
Designs-IN (A government recognized company. MSME REGISTERED) is the multi-solution
startup company for CAD CAM Designing, Graphics Designing, 3D Printings, Digital
Marketing, CNC and VMC Programming.
As the tagline suggests ONE TOUCH MANY SOLUTIONS.
The TOUCH is the areas you need the company for and the Solution is basically the work the
company does for your touches.

Let's see the solutions in brief -

1. CAD CAM DESIGNING- They are expert in cutting tools and many other engineering
designs and the engineers are ready to make your requirements with auto CAD, CATIA, Solid
works, Creo, Elements
/Direct modeling with stimulation in analysis.

2. GRAPHIC DESIGNING- It's activity consists of projecting visual communication intended

Promotional graphic templates, start up templates, Birthday /Anniversary / marriage posters etc.

3. DIGITAL MARKETING- They are committed to promote your products and services through
their platforms to expand your business, start up, or any other information to social media with
very nominal account.

4. 3D PRINTING- It is also known as additive manufacturing. It is the construction of a three

dimensional object from CAD model or digital model.

5. CNC VMC PROGRAMMING- It is a machining process used in manufacturing sector and

involves the use of computers to control machine tools, likewise they provide or set your
required programs to increase your manufacturing.

CAD/CAM
  Computer aided design and computer aided manufacturing are two terms that are used
interchangeably. CAD software is used to create the actual drawing of the item to be
machined, which is then followed by CAM software to generate tool paths. Design
Techniques + Computers = CAD Technology The Computer Aided Design (CAD)
process is a subset of the Design process. A subset of the Manufacturing Process is the
CAM Process. Automation is the result of combining CAD and CAM.

 CAD and CAM (Computer Aided Manufacturing) work together to connect product
design and production. The CAD system creates a geometric representation of the part,
which is then used by the CAM system to build CNC machine tool part programmes.
Both CAD and CAM functions might be handled by the same machine or by distinct
machines in different rooms or even countries. Computers are used to graphically
develop product designs and models in a computer aided design, or CAD, system. For the
best end usage and application, these designs can be examined, changed, and refined. The
CAD design is then exported to a computer aided manufacturing, or CAM, system once it
has been finished. All elements of product manufacture, including process planning,
production planning, machining, scheduling, management, and quality control, are aided
by CAM systems.

 Computer Aided Design (CAD): This is described as the use of computer and graphics
software to assist in the design of a product from conception to documentation.
 Computer Aided Manufacturing (CAM) is described as the efficient use of computers in
the planning and control of manufacturing processes.

What is Digital Marketing?

Digital marketing refers to the promotion of products or services through the

use of digital technologies such as the Internet, mobile phone apps, display
advertising, and other digital channels. Digital marketing channels are Internet-based
systems for creating, accelerating, and transmitting product value from a producer to
a consumer endpoint via digital networks.

During the 1990s and 2000s, the rise of digital marketing revolutionised the
way brands and businesses used technology for marketing. As digital platforms grew
more integrated into marketing plans and everyday life, and as individuals became
more comfortable with them, make use of electronic devices Digital marketing
campaigns, which combine search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media
marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical discs and games, have become commonplace instead of visiting
physical stores. Non-Internet channels that supply digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones, are
included in digital marketing. Digital marketing differs from online marketing in
that it extends to non-Internet channels.
What distinguishes digital marketing from traditional marketing?

Businesses used to advertise their products or services in print media, radio

and television ads, business cards, billboards, and a variety of other comparable
ways before the Internet or social media websites were used for advertising.
Traditional marketing strategies have a restricted ability to reach out to customers
and the extent to which customers' purchasing behavior is influenced.

Digital marketing refers to the use of the internet and other digital platforms to
promote businesses and products. A corporation may utilize PPC and display ads in
addition to their website.

Advertisements, email marketing, mobile technologies such as smartphones,

social media, and other mediums are used to reach and engage their target audience.
 What is the role of a digital marketer?

Digital marketers are in charge of increasing brand awareness and generating leads across
all of a company's digital channels, both free and paid. Social media, the company's own
website, search engine rankings, email, display advertising, and the company's blog are all
examples of these channels.

To accurately measure the company's performance across all channels, the digital marketer
normally focuses on a distinct key performance indicator (KPI) for each one. For example, a
digital marketer in charge of SEO measures "organic traffic," or traffic that comes from
website users who accessed a page of the business's website via a Google search.

Today, digital marketing is used in a variety of marketing functions. In small businesses,

one generalist may be in charge of several of the above-mentioned digital marketing
strategies at the same time. These strategies have been used at larger companies. Multiple
specialists work on these approaches, each focusing on one or two of the brand's digital
channels.

What is the purpose of digital marketing?

Traditional marketing may take the form of print ads, phone calls, or physical marketing, but digital
marketing can take place electronically and online. This implies that firms have a plethora of options for
marketing, including email, video, social media, and website-based marketing.

What is a company's definition of digital marketing?

Digital marketing is described as the use of a variety of digital methods and platforms to reach out to
clients where they spend the majority of their time: online. There is a range of strategies that fall under
the banner of "digital marketing," from the website itself to a business's online branding assets, digital
advertising, email marketing, online brochures, and beyond.
The best digital marketers have a clear picture of how each digital marketing campaign
supports their overarching goals. And depending on the goals of their marketing strategy,
marketers can support a larger campaign through the free and paid channels at their
disposal.

For example, a content marketer can write a series of blog articles to generate leads from a new eBook
the company has published. The company's social media marketer might then help promote these blog
entries on the company's social media accounts, both sponsored and organically. Perhaps the email
marketer runs an email campaign to offer more information about the company to individuals who
download the eBook.
 DIGITAL MARKETING CHANNELS

Here are the most important types of digital marketing to consider for your company.

1. Content marketing

Material marketing is a sort of digital marketing that focuses on producing and disseminating content to
a specific audience. The content should be useful, timely, and (hopefully) constant. Its ultimate purpose
is to entice customers to take a profitable action.

The words "useful" and "relevant" are key here. This is what distinguishes content marketing from
traditional advertising. The target audience should want to find and consume the material.

2. Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is the practise of obtaining high-quality traffic from search
engines' free, or organic, search results (like Google and Bing).

It's critical that the traffic you send to your website is related to your field. If you manage to attract a
large number of visitors looking for Macintosh computers but your business is actually selling raincoats,
the traffic will be useless.

One of the most significant sorts of digital marketing is search engine optimization (SEO). You can
increase a constant stream of relevant visitors that will only expand over time by optimising your
content for search engines. People won't be able to locate you on the Internet if you don't use search
engine optimization. What is SEO and how it works?
To put it another way, SEO is making adjustments to your website's design and content to make it more
appealing to search engines. Search engine optimization (SEO) is a method that businesses use to ensure
that their website ranks highly in search engines for relevant keywords and phrases..

Best Search Engine Optimization (SEO) Tools:

1. SEO Keyword Tool

A h refs is one of the most used SEO tools on the internet. When it comes to the largest website
crawlers, it's only second to Google. A href's Site Audit function is the best SEO analysis tool available,
and SEO specialists can't get enough of it. The tool will show you which portions of your website need
to be improved in order to achieve the greatest possible ranking. In terms of competitor analysis, you'll
most likely employ A hrefs to figure out your competitor's backlinks so you can use them as a starting
point for your own brand. This SEO tool can also be used to locate the most linked to material in your
niche.
2. Google Search Console: Top SEO Tool
Google Search Counsel is a free service that allows anyone with a website to monitor and report on
their website's status in Google SERP. You can submit your sitemap for indexing after verifying your
website by adding some code to your website or checking through Google Analytics. Although a
Search Console account isn't required to appear in Google's search results, you can use it to control
what is indexed and how your website is shown.

3. SEM Rush: Marketing SEO Tools

SEM Rush and other marketing SEO tools are popular among SEO professionals. Experts
adore the ease with which you can examine your ranks, as well as alterations to them and new
ranking prospects. The Domain Vs Domain comparison, which allows you to instantly
compare your website to your competitors, is one of the most popular aspects of this SEO tool.
You'll be able to compare terms and domains if you're seeking for analytics reports that will
help you better understand your website's search data, traffic, or even your competitors. The
On-Page SEO Checker tool makes it simple to keep track of your rankings and get advice on
how to enhance your site's performance. SEM Rush is one of the greatest SEO tools,
according to Liraz Postan, a Senior SEO & Content Manager at Out brain. "My favourite SEO
tool is SEMrush, which has a feature called "organic traffic analytics," she says. This feature
allows me to see all of my top articles in one place, along with relevant keywords, social
shares, and word count—giving me a quick snapshot of what's working and where I can
improve. I use SEMrush on a regular basis and adore it, as well as performing a site
assessment to improve our site's health. Since we started utilizing SEMrush, we've improved
our site health by 100 percent and increased conversions from our content pages by 15%."
 4. KW Finder: SEO Keyword Tool

Long-tail keywords with low competition can be found using an SEO keyword tool like KW Finder.
This SEO tool is used by specialists to locate the ideal keywords and generate backlink and SERP
analysis reports (Search Engine Results Page). Their Rank Tracker application makes determining your
rating and measuring your progress based on a single metric simple. Plus, if that wasn't enough, you'll
get a slew of new keyword suggestions to assist you improve your website's ranking.

5. Moz: SEO Software

Search Engine Optimization Software Moz kept coming up as one of the most effective SEO tools that
professionals actually use. Some people praised Moz for staying up to date despite Google's frequent
algorithm updates. Others praised its chat site since it always provided them with an informed response
to every topic they posed. Moz is a full-service powerhouse that can help you with keyword
recommendations or a site crawl. You may learn a lot about how well your website is working as well as
how to enhance it. You may also download the free MozBartoolbar, which allows you to see your store's
analytics while surfing any website. If you're interested in learning more about SEO, MozCon, their
annual conference, is a good place to start.

6. Uber suggest: Keyword Tracking Tool

Uber suggest propose is a keyword finding tool created by Neil Patel that lets you identify keywords as
well as the search intent behind them. For them, wing the top-ranking SERPs. With hundreds of ideas
from our free fantastic keyword tool, you can identify the ideal terms to employ on your website, from
short to long-tail phrases. Keyword volume, competitiveness, CPC, and seasonal changes are among the
metrics they cover in their report. This tool may assist identify if a keyword is worth targeting and how
competitive it is for both organic, SEO, and paid, PPC teams.

7. Answer The Public: Free SEO Tools

Free SEO tools like Answer The Public allow you to easily find topics to write about
for your ecommerce blog. I’ve used this tool in the past to create content around specific
keywords to better rank online. Say you’re in the ‘fitness’ niche. You can use this free SEO
tool to create content around for keywords like fitness, yoga, running, cross fit, exercise and
cover the entire spectrum. It’s great for finding featured snippet opportunities. Say you hire
a freelancer to create content for you, all you need to do is download this list and send it
over to them. And it would’ve only taken you five minutes of effort making it one of the
most efficient ways to come up with SEO topics for new websites.
 8. Spy Fu: Free SEO Tools
While the commercial edition of Spy Fu is fantastic, several of our experts praised the free features. If
you're just getting started, you can simply progress to the paid features as your business grows. You
can quickly see how many times a keyword is searched each month and estimate how difficult it is to
rank for that keyword. You may also look into your competitors' keywords to see which ones they
employ. You can easily check how many organic keywords your rival has, how many monthly clicks
they get, who their paid and organic competitors are, the ads they produced on Google Adwords, and
more by searching their website or your own. It's one of the most in-depth SEO analysis tools
available.

9. Woo rank: SEO Ranking Tool

Woo rank, a leading SEO analysis tool, provides both free and commercial alternatives for
tracking and reporting on marketing data. You may enter in your competitors' keywords to see
which ones they're targeting and see if yours overlap with theirs. To truly understand your
sector and optimise for consumers in the best way possible, try reporting on how keywords
perform over time. Most essential, understand what your website is missing from a technical
and content standpoint, as these tools can detect duplicate content, downtime, and security
issues, as well as provide instructions on how to address them.

10. Majestic: Marketing SEO Tools

According to experts, Majestic is one of the greatest marketing SEO tools. It contains a plethora of
useful features, such as The Majestic Million, which displays the ranking of the top million websites. Is
your website one of those that made the cut? The Site Explorer function gives you a quick snapshot of
your online store as well as the amount of backlinks it has. It can also be used as a keyword in SEO tool
allowing you to find the best keywords to rank for while also having features geared to site comparisons and
tracking your ran
On-Page Optimization Checklist:

• The web page's title tag should be optimised with the page's relative keyword.
• The website's Meta Tags should be optimised, and they should be properly prepared,
incorporating keywords that are relevant to the page's content and that are useful to the user.
• Be careful with your URL; it should not contain any underscores. Try to include a term in
the URL that corresponds to the content of the web page.
• Try to use H1 tags for titles and H2 tags for sub-titles when using HTML H Tags. The
majority of experts recommend using H1 to H6 tags in web pages for various characteristics.
• The website's main criterion should be responsive design. Because the use of mobile devices
is on the rise, and the majority of users solely use them to access the internet. As a result, it
is recommended to have a responsive designed website.
• The website's content should be unique; no duplicate stuff should be written on the page.
The user, not the search engines, is the focus of the content. It should be written in a clear
and basic manner so that it is understandable to your website's visitors.
• Write alt text for all of the photos on the page to help with image optimization.
• Check your website's page performance with Google Page Speed Insight and correct any
issues.

Off-Page Optimization:

• The importance of off-page SEO for search engine ranking cannot be overstated. According
to Google, having a large number of high-quality backlinks might help your website rank
higher in the SERPs. The importance of inbound links cannot be overstated. What exactly is
an inbound link? Inbound links are links from other websites to a website's pages. The
website is ranked by search engines based on these links. Search engines consider the
relevance of the link as well as the quality of the link's origin. Having high-quality links
improves your website's rating. The link should come from a high-quality website rather
than a spam one. The following are some examples of off-page SEO techniques:
• Social Media Marketing: Create a profile page on Facebook, Instagram, Google+, Twitter,
Pinterest, LinkedIn, and other social media platforms. Check which channel is best for your
business and register an account there. This will assist you in developing a brand. This will
assist you in raising brand awareness, generating leads, and converting social media traffic
to website traffic. Make some meaningful posts on your account to engage your followers
and produce leads.
• Video Marketing: Make and upload corporate videos, service or product offering videos to
YouTube, Vimeo, and Daily Motion to boost web traffic and brand visibility.
• Content Marketing: Create and publish some informative pieces on your blog. Submit
articles to Ezine Articles, Hub Pages, and other article submission platforms.
• News Releases: Send out press releases on new services, websites, awards and accolades,
certifications, and a variety of other topics. This aids in the development of a significant
inbound link to your website as well as the development of a brand through online media.
• Directory Submission: Submit your website's URL to local and national directories, which
will help you gain backlinks. Some general directories provide delayed results, but you will
undoubtedly receive results.
• Social Bookmarking: : Use social bookmarking services like Reddit, Digg, StumbleUpon,
Delicious, and others to save your articles, blog entries, and significant website URLs. The
outcome is determined by your submission and the efficiency with which tags are used on
social bookmarking sites.
 3. Search Engine Optimization (SEM)

Initially, "search engine marketing" was used as a catch-all term to describe the practise of obtaining
both paid and unpaid search traffic. Over time, the industry began to refer to all paid operations as
"SEM," or Search Engine Marketing.

Search engine marketing is a type of digital marketing that uses paid ways to increase a website's
presence in search engines. To put it another way, it's the advertising you run on Google AdWords and
BingAds.

You can increase the quality of visitors to your website by combining SEO and SEM. You can position
yourself in front of an audience that is actively seeking for services and brands similar to yours with the
help of search engine marketing.
What is Search Engine Marketing (SEM)?
SEM, or search engine marketing, is commonly thought of as the element of search
marketing that employs PAID strategies to increase visibility in search results. A paid SEM
strategy encompasses both the tasks of creating and optimising ads, as well as the
establishment of a budget for ad placement.

Paid search, often known as pay-per-click (PPC) marketing, is a popular marketing method.

The most popular search provider for this method is Google Ads (previously Google Adwords). Brands
use this strategy to do keyword research and develop campaigns that target the most relevant keywords
for their industry, products, or services.
 4. Social Media Marketing (SMM)

Simply put, social media advertising refers back to the system of the use of social media structures to
draw visitors and attention. By the use of social media, you may growth publicity and construct
significant relationships together along with your clients. While all of us can advantage from SMM as a
form of virtual advertising, B2C and SaaS agencies have a tendency to get the maximum out of it. Social
media advertising is all approximately paying attention to what your clients should say, attractive
withinside the conversation, and sharing precious content. Together, content advertising, SEO, and
social media advertising constitute what is called “inbound advertising”. It is a advertising technique
that ambitions at attracting, attractive, and delighting leads. Some dreams of inbound advertising
encompass attracting users’ attention, using applicable visitors to the website, and changing it into glad
clients.

Social media is actually an fantastic platform to construct your emblem, generate leads and sell your
merchandise or services. You can create your personal Facebook enterprise web page also. You can
upload information about your enterprise, internet site URL etc. The web page likes your enterprise web
page makes your emblem greater popular, the boom in web page likes or publish likes, stocks lets you
construct your emblem easily. The equal principles with few tweaks are relevant to different social
media channels like Twitter, Google+, LinkedIn, and Pinterest. In Twitter account, you've got got
retweets, favorites while in LinkedIn likes, stocks and +1’d in Google+. The no.of stocks, likes, retweets
etc. lets you construct a robust emblem. The engagement charge of the target target market together
along with your web page suggests your social media score. Likes growth, PTAT, Engagement Rate,
Posts consistent with week, Posts consistent with type, Timing, duration of posts, interest and hashtags
are a number of the parameters which we should take care at the same time as constructing the emblem
in social media.

It is essential for a commercial enterprise to pick out the community that helps your emblem image. Do
now no longer be greater social, together along with your presence on all of the social networks.
Understand your audience and paintings accordingly .
Know the statistics:
• There are simply over three billion energetic Internet customers (45% of the world’s net
customers).
• Nearly 2.1 billion humans have social media accounts.
• three. sixty five billion cell customers have get right of entry to to the net through clever
telephones and tablets.
• Close to 1.7 billion humans have energetic social media accounts.
• Facebook: There are almost 1.four billion Facebook customers.
• 47% of all Internet customers are on Facebook.
• four. five billion likes are generated daily.
• Twitter: Twitter has 284 million energetic customers at final count.
• 88% of Twitter customers are on mobile4.
• Google+: Google+ value over 1/2 of 1000000000 to layout and develop.
 • 363 million customers.

Pay-Per-Click Advertising (PPC)

Pay-with-click on is a version of marketing and marketing wherein entrepreneurs pay a charge

whenever human beings click on on their advert. Basically, it’s the technique of purchasing visits on
your site, instead of getting them organically through search engine optimization or different sorts of
virtual advertising and marketing. PPC is one of the sorts of paid seek. It’s just like SEM (seek engine
advertising and marketing) however also can consist of show marketing and marketing (cost-consistent
with-click on based), and associate marketing and marketing.
What is PPC?
PPC stands for pay-consistent with-click on, a version of net advertising and marketing wherein
advertisers pay a charge every time one in every of their commercials is clicked. Essentially, it’s a
manner of purchasing visits on your site, instead of trying to “earn” the ones visits organically.

Search engine marketing and marketing is one of the maximum famous styles of PPC. It lets in
advertisers to bid for advert placement in a seek engine's backed hyperlinks while a person searches on
a key-word this is associated with their enterprise offering. For example, if we bid at the key-word
“PPC software,” our advert might show up in the very top spot on the Google effects web page Every
time our advert is clicked, sending a tourist to our website, we should pay the quest engine a small
charge. When PPC is running correctly, the charge is trivial, due to the fact the go to is really well
worth extra than what you pay for it. In different words, if we pay $three for a click on, however the
click on effects in a $three hundred sale, then we’ve made a hefty profit.

A lot is going into constructing a prevailing PPC campaign: from studying and deciding on the proper
key phrases, to organizing the ones key phrases into well-prepared campaigns and advert groups, to
putting in place PPC touchdown pages which might be optimized for conversions. Search engines
praise advertisers who can create relevant, intelligently focused pay-consistent with-click on campaigns
through charging them much less for advert clicks. If your commercials and touchdown pages are
beneficial and gratifying to users, Google expenses you much less consistent with click on, main to
better earnings to your enterprise. So in case you need to begin the use of PPC, it’s essential to discover
ways to do it proper.

PPC Keyword Research

Keyword research for PPC might be time-consuming, but it is critical. Keywords are the foundation of
your entire PPC campaign, and the most successful Google Ads marketers are always expanding and
refining their keyword list. You're probably missing out on hundreds of thousands of important, long-
tail, low-cost, and highly relevant keywords if you simply undertake keyword research once, when you
establish your first campaign.
An effective PPC keyword list should be:

• Relevant - Obviously, you don't want to pay for website traffic that has nothing to do with
your company.
• Exhaustive - Your keyword research should cover not only the most popular and
frequently searched terms in your niche, but also the long tail. Long-tail keywords are less
prevalent and more precise, but they account for the majority of search traffic. They're also
less expensive because they're less competitive.
• Extensive - PPC is an iterative process. You want to keep refining and expanding your
campaigns, as well as creating an atmosphere where your keyword list grows and adapts.

Check out our popular keywords if you're looking for high-volume, industry-specific
keywords to use in your PPC ads.

Managing Your Pay-Per-Click (PPC) Campaigns

After you've created your new campaigns, you'll need to monitor them on a regular basis to
ensure they're successful, In fact, regular account activity is one of the best predictors of
account success. You should be continuously analyzing the performance of your account
and making the following adjustments to optimize your campaigns:

• Add PPC Keywords: You can broaden the reach of your PPC ads by include
keywords that are relevant to your company.

• Use Negative Keywords: Use negative keywords to boost advertising relevancy and
cut down on wasted spending.

• Split Ad Groups: Splitting your ad groups into smaller, more relevant ad groups can
help you produce more targeted ad copy and landing pages, which will improve your
click-through rate (CTR) and Quality Score.

• Examine Expensive PPC Keywords: Examine expensive, under-performing

keywords and, if necessary, turn them off.

• Refine Landing Pages: To improve conversion rates, align the content and calls-to-
action (CTAs) of your landing pages with specific search queries. Don't direct all of
your visitors to the same page.
Affiliate Marketing

These days, affiliate marketing is one of the most popular ways for people to generate money online. If
your affiliate programme is effective, you may make a good living off of it.

Affiliate marketing is a sort of digital marketing in which a person joins forces with other businesses in
exchange for a commission for the traffic that he or she creates. Consider this scenario: you provide a
link to a third-party website on your own blog or website. You earn a commission every time a user
visits this external website and makes a purchase.

Bloggers, in particular, may benefit from this marketing strategy because they may create a variety of
posts on a specific topic and naturally incorporate affiliate links.

Email Marketing

One of the most common forms of digital marketing is email marketing. Simply put,
email marketing is the use of email to promote one's products or services.

If you dig a little deeper, email marketing could also relate to cultivating consumer
relationships. Emails sent to customers should ideally not only communicate to them,
but also inspire meaningful contact with your company.

From the content you write to the time you send your emails, several factors influence
the success of your email marketing campaign. One thing is certain: email marketing is
far from dead, and it should be included in your overall digital marketing strategy to
promote your company's products, services, and offers.

Why Should You Use E-Mail Marketing?

There are a variety of other ways to reach your target audience, but e-mail marketing is
the most common and is used by the majority of marketers.
There are numerous advantages to using e-mail marketing, including:

1. It is possible to track.

2. There is no limit to your reach.

3. It is economical.

4. Targeting is possible.

5. It is based on data.

Promotional e-mails, special offer e-mails, and newsletters all help to build loyalty.

As a result, email marketing assists marketers in tracking, monitoring, and analysing their online
pitching methods. Whether or if the strategies are successful.

Types Of E-Mail Marketing:

1. Newsletters.
2. Event E-mails.
3. Retention E-mails.
4. Direct E-mails.
5. Lead Nurturing E-mails.
6. Milestone E-mails.
7. Promotional E-mails.

IMPORTANT PARTS OF E-MAIL MARKETING

We must consider a few factors in order for every e-mail to be effective. Let us go through
the main elements of e-mail before we analyse the aspects of e-mail.

Sender: Which e-mail address are you sending the emails from? Please double-check your
name and contact information.

in the body of that e-mail Because you're the one who sent the email.
Check the subject line of the e-mail. This is the most important element of the e-mail. In the
Subject line, don't include anything that isn't necessary.
Context and Design: If you're sending an HTML template e-mail or simply a text e-mail, be
sure the email's context and design are flawless.
The e-mail body content is the most important part of any e-mail.
 Check out the links that came with the e-mail. It might be a link to your landing page or a
signup form.
If you've included any images in your e-mail, double-check them.

Images: If you've included any photographs in the e-mail, make sure the image is
responsive. The resolution, look, and feel should all be excellent.
Always TEST-TEST-TEST the e-mail with entire specifications before sending it, to ensure
that everything is correct.

E-MAIL Campaign Strategies

For any e-mail to be effective you have to follow few steps.

• Planning.

• Create and design.

• Text or the e-body. mail's

• The e-mail is delivered.

• Data collection, tracking, and monitoring.

These five factors are critical for any e-mail campaign to be successful. However, according to DMI, e-
mail campaigns must follow four steps:

To send successful e-mails, you'll require Data (Validated).

Design: The e-design mail's should be professional.

E-mail delivery: E-mail delivery schedules and details. & Research: Keep track of and monitor data on
open rates, for example.

Specifications for Effective E-Mail Layout:

• When creating visuals, choose relaxing colours.

• Make sure your CTAs are perfect.

• The email should be fewer than 700 pixels wide, with all relevant text appearing in the first 300 pixels.
• Stick to plain HTML5.0 and stay away from JS, image maps, attachments, and embedded media.

• Don't use flash or other plug-ins.

• It should be pleasing to the eye.

• Procedures for formatting fonts in HTML.

 Do not keep important content matter only in images

 Must have an unsubscribe link.

E-MAIL Marketing Tools

Some of the important marketing tools which are available both for free as well as for paid
versions. Some of them are:

1. Mail chimp.
2. Zoho E-mail Campaign.
3. Active Campaign.
4. Sendy.
These tools have all the required fields that a marketer need to send e-mails for a successful
e- mail marketing campaign.

WEB DEVELOPMENT

Web development typically refers to the tasks involved in creating websites for intranet or
internet hosting. Web design, web content development, client-side/server-side scripting,
and network security settings are all part of the web development process. Website
development is another name for web development.

Web development is the coding or programming that allows a website to work according to
its owner's specifications. It focuses on the non-design aspects of website development,
such as coding and markup writing.
Web development encompasses everything from simple text pages to large web-based apps,
social network applications, and e-commerce systems.
The building of dynamic web applications is accomplished through web programming, often
known as web development. Web applications include social networking sites such as
Facebook and e-commerce sites such as Amazon.

The good news is that learning web programming isn't as difficult as it may appear.

Many feel that it is the best type of coding to learn for beginners. It's simple to set up,
produces immediate effects, and there's plenty of online training.

Many people learn web coding in order to build the next Facebook or find work in the
business. However, because it's so simple to get started, it's also an excellent pick if you just
want a general introduction to coding. Web development is divided into two categories: front-
end development (also known as client-side development) and back-end development (also
called server-side development).

The construction of what a user sees when they load a web application is referred to as front-
end development, the content, the design, and how you use it HTML, CSS, and JavaScript are
used to do this.

HTML (Hyper Text Markup Language) is a particular language for'marking up' text so that
it can be turned into a web page.
HTML is used to create every web page on the internet, and it will serve as the foundation for any web
application. CSS stands for Cascading Style Sheets and is a programming language for defining style
guidelines for web pages. CSS is in charge of the aesthetics of the web. Finally, Javascript is a popular
programming language for adding functionality and interactivity to websites.

What happens behind the scenes of a web application is controlled by back-end development. A
database is frequently used to produce the front-end of a back-end.

Enrolling in a university or trade school course is the typical way to study web development. However,
technology may be pricey, and the web evolves at such a rapid pace that schools often struggle to stay
up!

Fortunately, there is a wealth of high-quality coding instruction available on the Internet. What better
way to study web programming than on the internet?

Tree House is a particular training recommendation. This is due to its focus on web development, the
fact that it is endorsed by many of the world's most reputable and recognised web developers, and the
fact that the majority of its instructors are also web developers.
The web development hierarchy is as follows:

 Client-side coding
 Server-side coding
 Database technology
 Chapter 2:

JOB DESCRIPTION
Job description
A job description or JD is a written story that describes common tasks, or other related tasks, and position
responsibilities. It may specify the job title for the job description, details such as qualifications or skills required
of the employee, details about equipment, tools and equipment used, working conditions, physical
requirements, and payroll. Job descriptions are often narrative,

Profile

Marketing Research

Marketing Researchers are employed by companies from a variety of industries and are responsible for
collecting and analyzing data on markets, styles, competitors and customers (whether present or future).

THESE ARE THE TASKS ASSIGNED ON WEEKLY BASIS

1.

TASKS

COMPETITORS
ANALYSIS

DATA STRATEGY
ANALYSIS
COLLECTION FORMULATION
Marketing competition analysis is done in relation to competitors. That is, you are analyzing your competing
company. In marketing competition analysis, you assess the strengths and weaknesses of your competitors. He
tries to figure out which situations will give them the opportunity. Identify situations that could be dangerous to
them as well.

Includes:

• Find out who your competitors are.

• Find out which products we compete with.

• Research on marketing strategies and competitive outcomes.

• Analyze how our competitors sell their products.

• Our content competition strategy.

• Analyze the level of involvement of competing content.

• See how they promote advertising content.

• Check their social media presence, strategies, and forums

2. Data collection

Includes:

2.1 Finding Targeted Customers:

2.2 Design questions

2.3 data collection

Due to the covid-19 epidemic, we were able to collect data in online mode only.

3. Analysis

Analysis is the most important part of any study. Data analysis summarizes the data collected. It involves the
interpretation of data collected through analytical and logical thinking to determine patterns, relationships or
styles. Including

Customer analysis is a critical phase of a company’s business plan or marketing plan. It identifies the intended
customers, confirms the needs of these customers, and specifies how the product will meet these needs.

We divided the customer analysis into:

Behavior profile (why your product is in line with the customer's lifestyle)

• People profile (describing customer attributes).

The data collected was used for customer analysis. Including their personal details, demographics and
demographic details and the problems they face.
4. Strategy Formulation

The strategies are formulated on

 Product: What you sell. Could be a physical good, services,

consulting, etc.
Our company offers cad/cam, seo, smm services.
 Price: How much do you charge and how does that impact how
your customers view your brand.
 Place: Where do you promote your product or service.
We offer services online platform through website.
Where do your ideal customers go to find information about
your industry.
 Promotion: How do your customers find out about you? What
strategies do you use, and are they effective.
We promote in on different social medias. So that each
customers finds us on the different media.
 Chapter 3:
Analysis of Job Done
Week 1

I started my internship and I was asked to know who are your customers and collect the information. I
have to collect information related to their age, current city, educational background and their social
media post pattern through linkedin and emails. I did that for 1 week and collected all the possible
information.

WEEK 2

My another week started and I started to learn things eventually by the end of first week. In the
second week I have to find out who are our Direct and Indirect competitors and have to determine
following things for two weeks.

What services they offer

Their pricing strategies

How do they distribute their service

Their website

Their content Strategy

Their sales tactics

Their promotional Strategies

WEEK 4

4th week started and then I have to analyse all the collected information related to customer and competitors
like 4 major cities our customer belongs to, Their main behavior, main problem they are facing due to pandemic
and then what strategies most of our competitors adopted, their content etc. and then I had to prepare a
presentation of my analysis.

WEEK 5
So, my one month ended with Axelrod Ideas and another month started. This week I was asked to Formulate
Improved Marketing Strategies on the basis of analysis

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning
them into customers of the products or services the business provides.

In the fifth week focused on product and pricing strategies that what changes we can made in our services
portfolio, what new services we can provide and changes in our pricing

Week 6

6th week started and it was as similar as 5 rd week. I have to Formulate promotional strategies and their website
content strategies like add case studies of the work they have done on their website, provide on demand
workshop at free of cost, can add the features and page of newsletter, covid-19 support and resources. And here
my strategy formulation part was done

WEEK 7

7th week started from, it was my last week and it was very hectic. I had to prepare a presentation and had to
present that I front of marketing team. And also I had to promote Axelrod Ideas by getting 5 reviews, 10
followers and 10 likes on the post
 CHAPTER 4:
Learning outcomes
Learning outcomes

1. Practical knowledge

I got lot of practical knowledge while working with Designs-IN team. I learned how to to marketing
research, how data is analysed, how to formulate strategies and how to present them. These things
would be helpful in my job. My mentor guided my throughout so that I can learn various things

2. Social skills

There is a huge difference between a college life and life of an employee. I worked with my manager
through online sources and now I know how the industry actually works. The best part was I explored
as much as I want. I did lot of mistakes and I learned from them during my internship period.

3. Timing discipline

There is no restriction of timings in institute or college. If a lecture is missed, you can attend a second
one or you can ask your friends about that. But this did not happened in my internship. I was very
punctual on submission of work. I became punctual and I learned importance of timely fulfilling
targets.

4. Work compliance

During my internship, the work done by my manager and seniors was completed on the same day, that
too with perfection. I learned to complete my work on time with accuracy. This will help in my future
also

5. Communication skills

There is a way how you behave and talk to others while working in your job. I learned how to talk, how
much to talk, what kind of words I have to use in office during my internship.

6. Improved Data Collection skills

I have to collect data secondary and primary data on the daily basis. While working with Axelrod Ideas
I learned how to collect data and from to collect different data, how to ask customers to fill data,
techniques and software used to collect data.

Improved analytical skills

During this internship I had to analyse the collected data every week. Data collection is useless if we
can’t analyse it properly. I used different tools like Microsoft excel and Microsoft Power Bi to analyse
the data properly. My Mentor taught me several techniques also.

Creative Problem Solving

During this internship I Developed creative solutions to marketing problems, Applied the knowledge,
concepts, tools necessary to overcome challenges, and issues of marketing in a changing technological
landscape through  various marketing concepts

Consulting is more than giving advice

While doing internship their I get to learn various task a consultant perform before giving advice to a
firm. It requires a lot of effort and knowledge. That I was able to learn through this internship
Chapter 5:
Suggestions
While I was training at Designs-IN there were some shortcomings expressed by the
management and they asked me for suggestions on the same, here are the suggestions:
-

1. Positioning

For any advertiser to be successful, they need to be clear about the type of customers
they are hoping to attract. While many consulting firms already have a place to brand
and business ahead of time when they are trying to hire someone who is not a
consultant to lead advertising, there are exceptions from time to time so it is important
that we start from scratch. Design-IN should focus on placement

2. Multiple advertising activities

They should be very effective in their promotional activities. They should promote their
product through Email Marketing. They should use other digital platforms like Linkedin
to advertise themselves

3. Differentiation

What separates one subsequent consulting firm from a potential client? While the
establishment of marketing and business strategies is often the root of the divide it is
still just one aspect of what separates one company from the next. Even in the face of a
very serious business problem, clients often have a few practical ways to solve it. The
difference is about strategically aligning critical aspects of the firm's business

4. WEBSITE AND PROGRAMS

The company's website is its most important marketing asset. It plays a very important
role in establishing and dividing the company, but it also plays a very important role in
customer acquisition. Leading end-to-end firms recognize that their website is just one
aspect of a technology program that is used to attract potential buyers, feed them over
time and connect with them when the time is right. They Should Improve Their
Websites and Content
6. Show the brand of your product in all your communication tools and all of your
educational content.

It should be clear by now that the product is much higher than the logo and tag line. It's
the soul of your company that is strong, and in order to do its job, it needs to use
everything you do - especially your social media and educational content. Think of the
various channels you connect with and educate the audience.

7. Focus on Content Strategies

The company should focus on their content strategies and should add case studies,
resources and articles to their websites to attract customers.