Proprietary + Confidential

Google confidential & proprietary

All slides are being SHARED UNDER NDA and for training purposes only.

Please DO NOT:
● Post on social media
● Take pictures of slides (unless granted permission)
● Forward this deck or any slides to your partners or customers

If unsure, check with your Partner Manager, Concierge, or Advisor on what can be shared.
How to activate the Data Cloud Assessment
(part of Smart Analytics integrated campaign)

Overview, activation instructions, and assessment flow

 Proprietary + Confidential

Assessment overview
Inspire data leaders to think strategically about business transformation

Why:

● Your sellers can syndicate this Google-produced assessment and

track leads via Partner Marketing Studio.
● Reason to call: drive sales conversations about why Google Cloud helps
businesses transform across the full data lifecycle.

What:

● Scalable, survey-style assessment from Google team

● Intended for data leaders (VP/directors of analytics, data engineers, data
scientists) to benchmark their org’s data maturity
 Proprietary + Confidential

Campaign overview
 Proprietary + Confidential

Smart Analytics integrated campaign journey

The Data Cloud Assessment is part of the Smart Analytics integrated campaign, but can be run independently.

Data warehouse sales

Whitepaper Email Nurture kit qualification kit
promotion kit

(Pre call and Post

call email templates)

(Email invites to Assessment custom URL) Data Cloud (Sales follow up templates via email or phone)
Assessment sales
offer kit

Prospects complete
Assessment & form fill

Marketing Inquiry Marketing qualified lead

Sales Sales accepted lead Sales qualified lead Opportunity

 Proprietary + Confidential

Smart Analytics integrated campaign journey

The Data Cloud Assessment is part of the Smart Analytics integrated campaign, but can be run independently.

Marketing Inquiry Marketing qualified lead

Sales accepted Sales Opport
Sales qualified lead unity
lead

nt Whitepaper Email Data warehouse sales

promotion kit Nurture kit qualification kit
nt (Pre call and Post call email
templates)

(Email invites to Assessment custom URL)

 Proprietary + Confidential

Smart Analytics campaign kits Activate the campaign: Smart Analytics

Target audience: Data leaders (VPs, directors, managers of data

analytics, data engineers, data scientists)

Top of funnel Middle of funnel Bottom of funnel

Whitepaper promotion kit Intelligence email nurture kit Data Cloud Assessment sales follow up kit
● White paper: Why an intelligent data cloud is key to ● Customer story: Verizon ● Marketing or Sales emails: 2-touch invite to Data Cloud
digital transformation ● The Forrester Wave: Cloud Data Warehouse Assessment
● Email ● Contact Sales ● Content Syndication website with form fill: Data Cloud
● Landing page Assessment
● Banners ● Sales emails: 3-touch follow up on Assessment results and
custom workshop offer
● [For Partners] “Data Cloud Assessment” - How to Activate
● [For Partners] Sales Briefing: “Data Cloud Assessment”
campaign
● [For Partners] “Data Cloud Assessment” screenshots

Core CTA: “Why an intelligent data cloud is key to digital Core CTA: Contact Sales Core CTA: Data Cloud Assessment, followed up with
transformation” white paper custom workshop offer
 Proprietary + Confidential

Data Lake campaign kits Activate the campaign: Smart Analytics

(customer campaign) Campaign strategy: Campaign activation guide

Localization links: TBD (coming Q3)

Log in to Partner Marketing Studio

Customer Campaign

● Whitepaper: Guide to building a data culture

● Three-email series
● Whitepaper: Guide to data culture
● Customer story: Pandora customer
● Assessment: Data lake
● Call scripts
Localization (in progress): European Spanish, LATAM Spanish, Brazilian Portuguese, Chinese, Korean, Japanese.

Core CTA: Google data cloud assessment or partner’s choice

 Proprietary + Confidential

Activating the Data

Cloud Assessment
 Proprietary + Confidential

Activate the Data Cloud Assessment in the kit

1. Subscribe to the Data Cloud Assessment

(content syndication asset inside the kit).

2. Copy the URL for your Assessment from the iFrame code
(or host on your own website)
 Proprietary + Confidential

Next, promote your Assessment URL & follow up on leads

1. Add the URL to Emails 1 & 2 as the destination (call-to-action)

in the campaign kit

2. Track your leads: Lead alerts will be sent to your email. Or

view all leads in the “Leads Generated By Campaigns” report.

Tip: remember to have your sales teams follow up on leads with

the provided templates in the campaign kit.
 Proprietary + Confidential

Screenshots of the
Assessment flow and results