MDM SaaS Foundation Level Series

Module 2: 360 Applications

360 Applications

Are Hegdal
ahegdal@informatica.com
 14

Digitally savvy companies grow

at twice the rate of digital
laggards and have higher total +19
return to shareholders.
McKinsey & Company

-5
Leaders Laggards

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goods/our-insights/prioritizing-flexibility-how-grocers-can-
get-the-most-out-of-technology
 Business Function Map (example)

Areas Sub-Areas

Interaction Channels Physical / Online store Mobile App Call center Marketplace Digital in-store
Points of Sale experience

Business Customer Experience Customer Identity Customer Customer Discovery, Search Shopping Cart After Sales Service
Expertise Acquisition Retention / & Personalization and Payments and Customer
Loyalty Engagement
Customer Products & Services Sourcing and supplier management Pricing & promotions Assortment and service SKU information
Exposure management

Supply Chain & Omni-channel inventory Warehouse management Distribution Last mile deliveries
Distribution management

Enterprise Operations Finance business processes Human resources Risk and compliance

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 1. 2. 3.
Data Management Decisioning Design
• Single 360° View • Behavioral analytics • Centralized Assets
• Matching and predictions • Taxonomy
• Dynamic • Unified decisioning • Modularization
Engagement capability
• Collision
management
4. 5.
data Distribution Measurement
components of • Delivery of a relevant • Accurate, real-time
digitally savvy and consistent measurement of
experience performance across
companies channels
• Activating first-party
data micro-segments • Automated
• Agile test-and-learn dashboards
program (A/B, etc.) • High-fidelity in-
channel analytics

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 The Solution: A Strong MDM Foundation
Multidomain MDM SaaS
Preconfigured Domain & Industry Content
EVERY
Extensible Preconfigured Domain and DOMAIN
Industry Content with Custom Domain Capabilities

Industry Custom
Customer 360 Reference 360 Finance 360 Supplier 360 Product 360 Extensions Domains

Discover, Model Data & Cleansing, Hierarchies Task Stewardship, Reporting,

Profile, Master & Application Enrichment, & Graph Management Governance Dashboards,
Catalog Reference Integration, APIs, Match & Merge Relationships & Workflow & Security Marketplace
Data Syndication
Shared IDMC Microservices

Connectivity
Connect to all sources, all targets

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 Informatica’s 360 Applications
DESIGNED FOR THE BUSINESS USER 360-DEGREE VIEWS
Data democratization and stewardship Trusted 360-degree views and
use case perspectives

POWER OF THE PLATFORM OPERATIONAL EFFICIENCIES

Inherits Intelligent Data
360
APPLICATIONS
Simpler implementations and
Management Cloud and all MDM increased productivity
capabilities

DATA QUALITY AND COMPLIANCE FAST TIME-TO-VALUE

Automated data validation rules and Accelerated go-live and faster adoption
role-based access and stewardship

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 360 Applications SaaS Overview
Modern, all-in-one, comprehensive multidomain solution

Increased adoption, Faster deployment and Accelerated business

productivity and agility reduced cost of ownership outcomes
• Intuitive interface, rich dashboards • Broad connectivity to every source • Manage multiple entities and the
of master data relationships between these entities
• Guided workflows for data
stewards and business users • Embedded data integration, data • Scale across functional areas
quality, process orchestration to support every digital
• Machine learning-based
and enrichment transformation initiative
recommendations to simplify
discovery, curation and • Pre-configured domain and related • Easy to integrate with CRM, ERP,
consumption of master data assets and other external systems

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Customer 360

Are Hegdal
ahegdal@informatica.com
 Know Your Customers Better with a 360 Degree View
Add Relevance to Customer Boost Customer-Inspired
Deliver Effortless Experiences
Engagements Outcomes

78% Marketing and sales costs Great experiences

of customers say they are can be reduced by up to can lead to a
loyal to brands that 20% 16%
understand them and through personalization price premium on
what they want to achieve. at scale. products and services.
Acquia McKinsey PWC

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 Enterprise-Scale Customer 360 on IDMC
Prepackaged SaaS application on a multidomain master data management foundation for great experiences
All-in-One Capabilities Salesforce Integration
Only SaaS offering that combines ALL capabilities Bi-directional integration with Salesforce to bring
required for MDM onto a single platform Salesforce data into Customer 360 and publish reconciled,
Connect, integrate, catalog, cleanse, enrich, cleansed customer data back into Salesforce
master, secure and govern all customer data

Cloud-Native Architecture Customer and Multi-Domain

Flexible, secure and modular CUSTOMER Out-of-box content for customer domain with
microservices architecture 360 SAAS the ability to extend into other domains
Built for any scale and easier View and traverse customer relationships
upgradeability within and across domains with network graph

Rich User Experience

AI-Powered
Rich and modern user experience providing a 360- Simplified MDM administration with artificial
degree understanding of your customers intelligence and machine learning
AI-powered insights, smart fields and point-and-click AI-driven data matching, intelligent file import and
enrichment options low/no code automation

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 Customer 360 SaaS Key Capabilities
Flexibility, automation, intelligence, low TCO, scale, fast time to market

Onboard, master, and Extensible, out of the Business

govern data to deliver box customer data orchestration,
a single view of a model with context- workflows, and task
customer aware data types management

Self-service analytics, Visual relationship No code configurable

report & chart designer, network UI, dashboards and
authoring, user- graphs, multi-hierarchy reports with prebuilt,
specific dashboards management reusable layouts

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Supplier 360

Courtney Lambert
 Supplier Information Management Matters More Than Ever
Supply Risk Mitigation Supply Chain Visibility Responsible Sourcing

Only 12% of companies are 67.55%

Only 15% of CPO’s have of CPOs have a focus on
sufficiently prepared for global
supply chain visibility corporate & social
into tier 2 suppliers or beyond.
disruptions. responsibility.
World Economic Forum McKinsey Deloitte Global CPO Study

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 Introducing Supplier 360 SaaS
Prepackaged SaaS offering built on a cloud-native data management platform for greater productivity
Improve Supply Chain Agility and Time to Market
Improve agility and operational efficiencies
with automated workflows, e.g., to speed-up
supplier onboarding from weeks to days
Reduce Supplier Spend and Manage Costs
Access total spend per supplier and negotiate
more favorable corporate discounts, etc. Cut
costs and reduce manual workload
Support Sustainability, Diversity and
Compliance
Embed sustainability standards, diversity and
compliance into standardized onboarding workflows
Reduce and monitor supplier compliance and risk
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User Experience
Research-driven UX design, preconfigured for simplicity,
sleeker visual design. No-code/low code configurations
which are transparent to the business users
Built-in Smarts and Orchestration
SUPPLIER AI training, orchestrated tasks across Supplier
360 SAAS 360, DQ and Data Governance, DaaS. Embedded
Data Integration for real-time, streaming and
batch integration, with drag and drop workflows
and data flows
Build Stronger Supplier Relationships
Streamline supplier collaboration and communication.
Insights into suppliers’ satisfaction and feedback
 Supplier 360 SaaS Key Capabilities
For Intelligent and Connected Supplier Information Management

Centrally onboard, Rich graphical views &

Empower your users
master and govern shared alternate
with self-service
supplier information perspectives

Better manage your Create accurate Reduce integration

supplier network, reports dashboards complexities and add
relationships, risks with the power of AI data quality checks
and workflows

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Product 360

Courtney Lambert
 Growing Need for Mastering Product Data
Digital Commerce Omnichannel Volatile Consumer Demands

325%
Online Marketplaces
60% account for nearly two-thirds

of shoppers prefer
Online Grocery
62.5% more
Out of Stock messages
shopping of global e-commerce

Dan Frommer’s annual Consumer Trends report Digital Commerce 360 Adobe

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 Introducing Product 360 SaaS
ANALYZE AND REVIEW ONBOARD AND VALIDATE
Deliver informed decisions with Import product records with CLAIRE™
rich reporting and history augmented mapping suggestions

RELATE ACROSS DOMAINS PRODUCT MATCH AND MERGE

Create and discover relationships 360 SAAS Consolidate product data from
in the interactive graph view disparate source systems

CLASSIFY AND MAINTAIN SEARCH AND DISCOVER

Maintain taxonomies and Leverage the powerful search engine
complete rich product information and act on insights
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 Product 360 SaaS Key Capabilities
Manage Complex Product Data with a 360 Cloud-Native App

Empower your
Centrally onboard, Rich graphical views &
business users with
master and govern shared alternate
content enrichment
product information perspectives
flows

Match and merge Create accurate Reduce integration

data into a reports & complexities and add
consolidated source dashboards data quality checks

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Reference 360

Courtney Lambert
 Finance Teams Can Leverage The True Value of Data
Create a Single Rationalize Financial Eliminate Bad
Version of the Truth Systems Post M&A Quality Data

76% 86% 76%

of CFOs agree without of CFOs are implementing of CFOs have financial
“one version of truth” cost controls, and 56% are data analytical and
their organization will changing financial planning forecasting capabilities
struggle to meet as a result of recent as the top item
business objectives merger or acquisition on their agenda

Accenture CFO Research Global PWC US CFO Pulse Survey Accenture: CFO in the Digital Age

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 Reference 360 SaaS
ENABLE BUSINESS USER
REDUCE BURDEN ON IT SELF-SERIVCE
Get access to the data you need for Finance users can self-service with
finance planning with less reliance on IT rich UX designed for the business

GOVERN AND STANDARDIZE MANAGE HIERARCHIES &

REFERENCE CROSSWALKS
FINANCE DATA
Easily manage the governance 360 SAAS Intuitive screens to manage
and change management complex hierarchies and crosswalks

STREAMLINE BUSINESS AUTOMATE CHANGES IMPACTING

TRANSFORMATION FINANCE DATA ACROSS ENTERPRISE
Deliver high quality data for ERP Create, manage, maintain finance
transformation, M&A, and reporting reference data centrally
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 Reference 360 SaaS Key Capabilities
Trusted finance data with the power of intelligence and automation

Enterprise view of Self-service access to Automated

complete and up-to- finance team to drive reconciliation of
date financial data planning, forecasting financial hierarchies &
and what-if-analysis crosswalks

Built in intelligence to Cloud-native app Designed to accelerate

deliver accurate built for finance-user chart-of-account
financial reporting and to reduce the reconciliations
burden on IT

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Thank You